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The Secret to Capitalizing on Analytics: A Web Analytics Approach for Beginners Paperback – 11 April 2019

by Tarek Riman (Author)
4.5 out of 5 stars 25
See all formats and editions
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The Secret to Capitalizing on Analytics' purpose is to help start-ups, students, beginners and entrepreneurs understand how to use data to optimize and improve their business and marketing strategy.

All businesses today, no matter what their size, need to know how their website is performing. Without analytics, there is no way for a company to know how its website is performing in terms of attracting, informing and converting visitors. In this book, you will learn how to get started with Google Analytics and how to set it up for optimal tracking.

You will also learn to assess which marketing campaigns bring the best traffic to your website, which pages on your website are the most popular and how to extract information about your visitors. Information such as location, interests, age, behaviours and more so you can better understand your web traffic and capitalize on your marketing. You will also learn how to capitalize on the different trends and tools that are available.

What has been added in the 3rd edition:
  • Google Analytics in Business
  • Universal Analytics new setup process
  • Update to the permissions of Google Analytics
  • GA 4 structure
  • Google Analytics 4 Overview
  • GA 4 - Navigation pane – Reports
  • GA 4 - Exploration
  • GA 4 - Advertisement reports
  • GA 4 - Configure
Section 1: Introduction To Web Analytics
  • An Introduction
  • Reasons To Master Google Analytics
  • The Importance Of Analytics In Today’s Market
  • Why Is Analytics Important For Businesses?
  • Analytics And Behaviours
  • The Method
  • Important Web Trends And Analytics Tools
  • Are You Taking Full Advantage Of Data & Analytics?
Section 2: Digital Marketing
  • Intro To Digital Channels
  • Things You Need To Know About Digital Marketing
Section 3: Introduction To Google Analytics
  • Getting Started With Google Analytics
  • Success In Ga Requires 3 Steps
  • Google Analytics Site Structure
  • The Ga Setup
  • Google Tag Manager
  • Google Analytics Important Terms
  • Google Analytics Admin
Section 4: Google Analytics 4.0
  • Introduction To GA 4
  • What Is New About GA 4.0
  • GA 4.0 And Sem 101
  • Setting Up GA 4.0
  • Permissions In GA 4
Section 5: Universal Analytics Reports
  • Digital Marketing Analytics Reports.
  • The Audience Report
  • The Acquisition Report
  • The Behaviour Report
  • The Conversion Report
  • Reporting With Your Business In Mind
  • Segment
  • Web Analytics Metrics Businesses Should Pay Attention To
Chapter 6 - GA 4 Reports
  • GA 4 Structure
  • Google Analytics 4 Overview
  • Navigation Pane – Reports
  • Exploration
  • Advertisement Reports
  • Configure
Chapter 7 - Analytics Integration
  • Dashboarding
  • Google Analytics & SEO
  • Google Analytics & Content
  • Google Analytics & SEM
  • Google Analytics And Social
  • Google Optimizer & Ab Testing
  • Bonus Chapter - Analytics Questions For Every Business.
Previous page
  1. Print length
    238 pages
  2. Language
    English
  3. Publication date
    11 April 2019
  4. Dimensions
    17.78 x 1.37 x 25.4 cm
  5. ISBN-10
    1796616192
  6. ISBN-13
    978-1796616194
  7. See all details
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Product details

  • Publisher ‏ : ‎ Independently published (11 April 2019)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 238 pages
  • ISBN-10 ‏ : ‎ 1796616192
  • ISBN-13 ‏ : ‎ 978-1796616194
  • Dimensions ‏ : ‎ 17.78 x 1.37 x 25.4 cm
  • Customer Reviews:
    4.5 out of 5 stars 25

About the author

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Tarek Riman

Tarek Riman

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Full content visible, double tap to read brief content.

3 X Founder | 4 X Best Selling Author | University Instructor | Head of Marketing Technology & Analytics

As Founder of Cap.TaiM, a full-service digital marketing agency, I have worked with 300+ agencies, SMBs and Fortune 500s, and hold 30+ certifications in digital marketing, including AdWords, Analytics, Bing, HubSpot, Woorank, Facebook & Hootsuite.

I am passionate about growing businesses and organizations through the strategic use of digital marketing tools, technology and data. I have great respect for the power of digital and believe we are living in a truly exciting time where individuals and organizations at all levels can harness that power to do great things. My mission is to show the world what we’re capable of with a little understanding and a commitment to learning, trying, analyzing and trying again.

In pursuing this mission, I also founded Montrealtips.com, with proceeds going to the UN Refugee Agency, Montreal Children's Hospital and other causes, and am also involved with NGOs & charities in Canada & worldwide.

I am the bestselling author of "The Camino Within", "The Secret to Capitalizing on Analytics", "The SEO Way” and "A Beginners Guide to Paid Search Marketing", and am a regular contributor to the Huffington Post, Thrive Global & Social Media Today.

As a speaker, workshop leader and university instructor, I teach and speak on topics such as Analytics for Businesses, SEO/SEM, Digital Marketing, WordPress, and Content Marketing.

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Martin P.
5.0 out of 5 stars NEw to Analytics? - This is your go-to resource.
Reviewed in Canada on 7 September 2022
Verified Purchase
The world of SEO, social media and analytics is fast-paced, constantly changing and confusing for those getting their feet wet in this industry. Tarek has a knack for writing clearly and concisely so that all can understand. This is clearly a great resource to have next to your computer.
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Melissa Dawn
5.0 out of 5 stars A must-read for anyone new to analytics, digital marketing or data analysis.
Reviewed in the United States on 23 April 2019
Verified Purchase
This book will show you how to get at the data you need, how to interpret it and how to use it to drive intelligent business and marketing strategies in a digital world.
4 people found this helpful
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Oleg Ivanov
5.0 out of 5 stars Good book to understand SEO
Reviewed in Canada on 20 October 2019
Verified Purchase
Good book to understand SEO
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R01
1.0 out of 5 stars Beware! Twice, I received the 2nd edition instead of the 3rd edition
Reviewed in the United States on 29 January 2022
Verified Purchase
Beware! Twice, I received the 2nd edition instead of the 3rd edition as described on the product page. I returned both books. Amazon needs to fix this page so customers can buy the new 2022 3rd edition.
One person found this helpful
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