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Philip Kotler
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My Adventures in Marketing: The Autobiography of Philip Kotler [Print Replica] Kindle Edition

by Philip Kotler (Author) Format: Kindle Edition
4.0 out of 5 stars 18 ratings
PHILIP KOTLER is known around the world as the “father of modern marketing.” For over 50 years he has taught at the Kellogg School of Management, Northwestern University, Evanston, Illinois. Kotler’s book "Marketing Management" is the most widely used textbook in marketing around the world. This is his story – How a Ph.D. economist from M.I.T. became the world’s leading marketing authority.

The book covers: new ideas on marketing science and practice - views on the future of marketing and retailing - views on place marketing, person marketing, idea and cause marketing - encounters with museums, art collectors, and the performing arts - concerns about the growing threats to Capitalism and Democracy - proposals for reducing poverty, corruption and income inequality - international adventures in Italy, Sweden, Japan, India, Indonesia, Thailand, Brazil and Mexico - life in Chicago, Chautauqua and Longboat Key, Fl. - meeting Nancy and their raising wonderful children and grandchildren - adventures at the University of Chicago, M.I.T., Harvard and Northwestern

“There’s only one name in marketing: Phil Kotler. His latest may be his best—a summa that captures the best of his insights, as original today as when he first took pen in hand, forty years ago.” - Tom Peters, author of "In Search of Excellence"

"What Peter Drucker is to management, Philip Kotler is to marketing. Kotler's ideas are endlessly interesting, relevant, and ahead of the times." - Al Ries, author of "The Fall of Advertising and the Rise of PR"

“Phil Kotler is the reigning sage of marketing, with vast knowledge, penetrating insight, and a fabulous ability to synthesize a complex topic into truthful simplicity. A master teacher, Kotler continues to shape the minds of marketing leaders around the world—and through his writing, he can shape your mind, too.” - Jim Collins, author of "Good to Great"

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  1. Language
    English
  2. Accessibility
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  3. Publication date
    19 July 2017
  4. File size
    6.8 MB
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Product details

  • ASIN ‏ : ‎ B0743H6NX5
  • Publisher ‏ : ‎ IDEA BITE PRESS
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ 19 July 2017
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 6.8 MB
  • Enhanced typesetting ‏ : ‎ Not Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Not Enabled
  • Format ‏ : ‎ Print Replica
  • ISBN-13 ‏ : ‎ 978-0990576778
  • Page Flip ‏ : ‎ Not Enabled
  • Customer Reviews:
    4.0 out of 5 stars 18 ratings

About the author

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Philip Kotler

Philip Kotler

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Philip Kotler is the S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management. He has been honored as one of the world's leading marketing thinkers. He received his M.A. degree in economics (1953) from the University of Chicago and his Ph.D. degree in economics (1956) from the Massachusetts Institute of Technology (M.I.T.), and has received honorary degrees from twenty-one foreign universities. He is the author of over 57 books and over one hundred and fifty articles. He has been a consultant to IBM, General Electric, Sony, AT&T, Bank of America, Merck, Motorola, Ford, and others. The Financial Times included him in its list of the top 10 business thinkers. They cited his Marketing Management book as one of the 50 best business books of all times. More is available on www.pkotler.org.

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  • William A. Cohen
    5.0 out of 5 stars I enjoyed reading this
    Reviewed in the United States on 17 August 2017
    Verified Purchase
    There is but one individual whose name has been synonymous with marketing for the last forty years, and that is Philip Kotler. Now he has written his story in My Adventures in Marketing. I enjoyed reading this, his autobiography, immensely. It not only shows the development of THE marketing genius of modern times, but shines through with his humanity, integrity, and hard work in mastering this important discipline. Further, Kotler has left little out in showing the development of marketing since the distinction was made that marketing and selling were not the same. But Kotler has included much more, including marketing of other than products and services, not only for nonprofits, but for causes, politics, and more. Names, places, and color photos are all included. You cannot afford NOT to read this book and to miss this most worthy volume which relates Kotler’s personal history in what another genius, Peter Drucker, wrote was one of the two basic functions of any business. Kotler demonstrates that in many ways, marketing is even more. This book is highly recommended.
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  • Todd C Snelgrove -Founding Partner at Experts in Value
    5.0 out of 5 stars Best investment I have made in a long time
    Reviewed in the United States on 16 September 2017
    Verified Purchase
    Dr Kotler is deservedly called the father of modern marketing. What he has accomplished in his career is amazing, and this book reminds us the importance and purpose of marketing. I have had the pleasure of meeting and spending time with The Professor and I can say that he is truly an amazing and thought provoking person along with being genuine and generous. This is required reading for all that want to better understand and develop product, services, and experiences that are of value to customers. Best investment I have made in a long time.
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  • Ian Whittaker Development247
    2.0 out of 5 stars Kindle book but not compatible with my kindle?
    Reviewed in the United Kingdom on 11 January 2020
    Verified Purchase
    A shame because I really like Philip Kotler it wasn't compatible with my kindle? And the pages were too big on my phone so I am reading it on my computer. His words are fine though!
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  • Elizabeth Plese
    5.0 out of 5 stars One of a Kind
    Reviewed in the United States on 8 February 2019
    Verified Purchase
    The real life story of the Father of Modern Marketing.
    Full of insights into life lived to the fullest.
    Phenomenal!
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  • Robert Hanlon
    5.0 out of 5 stars Great book
    Reviewed in the United States on 8 March 2020
    Verified Purchase
    This is a well written book about Mr. Kotler's life.
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