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Analysts on Analyst Relations: The SageCircle Guide Kindle Edition

by Robin Schaffer (Author), Efrem Mallach (Introduction), Sven Litke (Preface) Format: Kindle Edition
4.7 out of 5 stars 17 ratings
This book brings a voice to a global audience that is often missing from conversations on AR: the voice of the analyst.

Analysts on Analyst Relations’ breaks barriers, and for AR professionals the barriers between analyst and vendor need breaking. This is the first book to look at the relationship from the analysts’ perspective.

For AR pros, the analyst is your “customer". And they are one tough customer-- intelligent experts with well-researched and deeply thought out opinions. It’s hard to influence them and and a win-win for everybody. It will never be easy, but this book gives you the inside advantage.

These pages are lled with challenges, aspirations, insights and advice from dozens of experts in their field- experienced analysts who tell you how to build strong relationships and show your company in the most positive light. You are investing time, energy and resources into analyst relations and doing it right.

In this new book they have summarized dozens of contributions,, by analysts over a period of more than ten years, to the ongoing debate on how to shift analysts perceptions while respecting their independence and their information needs.
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  1. Print length
    108 pages
  2. Language
    English
  3. Publication date
    9 December 2020
  4. File size
    898 KB
  5. Page Flip
    Enabled
  6. Word Wise
    Enabled
  7. Enhanced typesetting
    Enabled
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Product details

  • ASIN ‏ : ‎ B08Q7HSZW6
  • Publisher ‏ : ‎ Folrose Press
  • Publication date ‏ : ‎ 9 December 2020
  • Edition ‏ : ‎ 1st
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 898 KB
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 108 pages
  • ISBN-13 ‏ : ‎ 978-0906378151
  • Page Flip ‏ : ‎ Enabled
  • Customer Reviews:
    4.7 out of 5 stars 17 ratings

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4.7 out of 5 stars
17 global ratings

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Top reviews from other countries

  • Andy Z
    5.0 out of 5 stars Excellent resource for AR & Marketing pros
    Reviewed in the United States on 26 September 2021
    Verified Purchase
    Robin does a great job outlining the key activities of industry analysts and pulls together first-hand perspectives from numerous analysts. In this book you’ll learn all about what they do, how they do it, how they think, and what matters to them. It’s is a must-read not only for AR professionals but also for all the marketers and executives at tech companies who care what analysts say and write about their company, competitors and markets.
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  • Suma Nair
    5.0 out of 5 stars Awesome book with excellent insights on the Analyst Relations world!
    Reviewed in India on 14 January 2021
    Verified Purchase
    A must read for any analyst relations professional who wants to delve into this fascinating world of analysts. With useful tips and best practices, this is book is worth every penny!
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  • Jerome Pineau
    5.0 out of 5 stars The Best Book on Analyst Relations in Recent Years!
    Reviewed in the United States on 14 December 2020
    Verified Purchase
    By far the best book on AR in recent years - if not ever. AR is not for the faint of heart - it's a complex and challenging profession often misunderstood by practitioners and enterprises alike. And this reference manual should be required reading for anyone either in the profession or hiring for it. Robin showcases prominent industry analysts throughout the book which makes it particularly compelling if you like hearing it like it is from the horse's mouth. It's a quick effective read - an essential read for anyone in AR or external comms for that matter.
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  • Kim Coffman
    5.0 out of 5 stars Well written and an excellent resource!
    Reviewed in the United States on 15 June 2022
    Verified Purchase
    Robin did a great job writing to make a complex subject easily understandable. There's so much interesting and useful information that makes it an enjoyable textbook that's hard to put down.
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  • Chris
    5.0 out of 5 stars A 360 view into Strategic Analyst Relations!
    Reviewed in the United States on 20 January 2021
    Verified Purchase
    This book gives a full perspective on how to successfully engage with the analysts so that it is a win-win for everyone involved. I really enjoyed all of the perspectives from different analysts from different firms. Everyone who works in Analyst Relations regardless of experience needs to read this and gain the insights inside to effectively strengthen their analyst relations program.
    Report

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