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The Female Sales Leader: Empowering Women to Lead in Sales and Tech Paperback – 4 March 2025

by Lucy Williams-Jones (Author), Marina Ayton (Author), Penny Orme (Author),
5.0 out of 5 stars 4 ratings
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The world of B2B SaaS and tech sales is one of constant innovation, and right now we are at such a crucial moment. The industry’s current growth and evolution presents people with a chance to put themselves in a position that allows them to grow and flourish. Now more than ever before, there’s an opportunity for anyone, regardless of gender, race, or sexuality to be successful.

With impactful insights from successful salespeople and leaders at the top performing companies in tech, The Female Sales Leader gives readers actionable advice on how to maximize their potential, from entry level to the C-suite. Authors Marina Ayton, Penny Orme and Lucy Williams-Jones, each accomplished sales professionals and leaders, share both their experiences and practical suggestions for those looking to pursue or further a career in tech sales.

As we see women continue to rise through the ranks at previously unseen rates and become fantastic managers who lead their teams to success, it’s pivotal that organizations take steps to ensure that diverse teams have the opportunity to thrive. The Female Sales Leader provides guidance on how to do exactly that, from discussions on combatting gender-biased hiring to best practices on parental leave.

The ultimate goal of this book is simple: get more women into sales leadership roles. But ultimately, it gives you the tools you need to make the most out of your tech sales career.
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  1. Print length
    272 pages
  2. Language
    English
  3. Publication date
    4 March 2025
  4. Reading age
    16 - 18 years
  5. Dimensions
    15.24 x 1.57 x 22.86 cm
  6. ISBN-13
    979-8307892114
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Product details

  • ASIN ‏ : ‎ B0DZHYBDWC
  • Publisher ‏ : ‎ Independently published (4 March 2025)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 272 pages
  • ISBN-13 ‏ : ‎ 979-8307892114
  • Reading age ‏ : ‎ 16 - 18 years
  • Dimensions ‏ : ‎ 15.24 x 1.57 x 22.86 cm
  • Customer Reviews:
    5.0 out of 5 stars 4 ratings

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  • Martin Bradbury
    5.0 out of 5 stars Great read
    Reviewed in the United Kingdom on 26 March 2025
    Verified Purchase
    A really thought provoking read - male sales leaders should absolutely read this too.

    Part 1 - I have never seen the three whys for tech sales articulated so clearly. I could give this to my daughter in a few years and it would give her a great understanding of what the career is all about. You could give this to anyone to explain enterprise sales
    .
    Part 2 - I thought this was a brilliant take on the tribal knowledge of how to progress and grow a career in sales that I have never seen written down anywhere.  Really powerful advice that most people have to piece together over years of networking and trial and error. I thought it was all very applicable for both women and men.

    Part 3 – Really good practical leadership advice – I am sure I will come back to this section regularly.

    I am sure if is going to have a really positive impact to women entering the industry and building their careers, it also an insightful guide for men in the industry
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