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The Ubuntu Design Framework: Community focused digital product design Paperback – Sept. 12 2024

by Mr Batsirai Madzonga (Author)
5.0 5.0 out of 5 stars 3 ratings
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The Ubuntu Design Framework re-imagines how we design products, by mirroring how we build communities.

The Ubuntu Design Framework (UDF) takes a humanist approach to product design, emphasizing that a fulfilled individual enhances the product development process. "You are what you design," and this idea extends to every level within an organization, from the individual to the team, department, and ultimately the company.

The UDF's four pillars—individual, family, community, and interconnectedness—guide progression through these levels, each
with its own traditions and needs. This is crucial because customers and businesses are interdependent: customers thrive when business needs are met, and businesses succeed when they meet customer needs.

Product design requires balancing business outcomes with user needs, involving stakeholders, customers, and research to find mutually beneficial solutions.

The framework has two verticals, The Philosophical and The Practical.

THE PHILOSOPHY
The framework acknowledges the coagency between relationships, community building, and product design. This is realized by leveraging concepts from the Afrikan value system Ubuntu. You can't be an effective team member without prioritizing mental health and personal growth (individual), a strong team without supporting each other and hiring well (family), or an effective department without fostering relationships and aligning with the company's vision (community).

THE PRACTICAL
Design tasks require a process, but teams often skip documentation due to changing demands. One day may involve a three-month payments journey, and the next, a two-day profile update. Each designer handles these challenges differently, influenced by their experience and relationships. The Associative Design process brings consistency by providing a structured approach for designers, distilling the intuitive methods of senior designers into a three-part framework: Node complexity, Preparation time, and Association.

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  1. Print length
    116 pages
  2. Language
    English
  3. Publication date
    Sept. 12 2024
  4. Dimensions
    15.24 x 0.69 x 22.86 cm
  5. ISBN-13
    979-8338679326
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Product details

  • ASIN ‏ : ‎ B0DGXLDZGB
  • Publisher ‏ : ‎ Independently published (Sept. 12 2024)
  • Language ‏ : ‎ English
  • Paperback ‏ : ‎ 116 pages
  • ISBN-13 ‏ : ‎ 979-8338679326
  • Item weight ‏ : ‎ 231 g
  • Dimensions ‏ : ‎ 15.24 x 0.69 x 22.86 cm
  • Customer Reviews:
    5.0 5.0 out of 5 stars 3 ratings

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  • Ronald
    5.0 out of 5 stars A fresh take on design
    Reviewed in the United States on September 24, 2024
    Verified Purchase
    The first approach to design I have seen that places focus on building relationships the people who build and design products. BRILLIANT!
    Customer image
    Ronald
    5.0 out of 5 stars
    A fresh take on design

    Reviewed in the United States on September 24, 2024
    The first approach to design I have seen that places focus on building relationships the people who build and design products. BRILLIANT!
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  • Mustafa
    5.0 out of 5 stars Must-Read for Anyone Passionate About Inclusive Innovation!
    Reviewed in the United Kingdom on November 6, 2024
    Verified Purchase
    A massive thanks to Batsi Madzonga for writing such a great book and enjoyable to read! 🎉

    The Ubuntu Design Framework really challenges us to rethink our approach to leadership, design, and collaboration by centering empathy, community, and shared purpose.

    I’ve already gained a ton of value from the Ubuntu Design framework and will be using this to supercharge my own design process!

    If you are passionate about human-centred innovation and want to build a more inclusive, sustainable future, then ‘The Ubuntu Design Framework’ is a must-read!
    Report
  • Ronald
    5.0 out of 5 stars A new perspective for UI/UX design
    Reviewed in the United Kingdom on September 24, 2024
    Verified Purchase
    I recommend this book for anyone who wants to build better relationships to increase their impact with design
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