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Selling Like We're Human: A roadmap to selling from the heart in a new business world! (The Gentle Business Revolution) (English Edition) Kindle Ausgabe

4,8 von 5 Sternen 44 Sternebewertungen

Finally! - A sales book for heart-centered entrepreneurs, coaches and consultants!

Are you ready to build a purposeful and profitable business, through fulfilling and human-centered client relationships?

Is selling hard, uncomfortable and draining to you?

Are you tired of the 'always be closing' and sleazy car salesmen approach?

You’re not alone.


It is a revolution pushing up through the cracks of the conventional business world.

A humane revolution.

SELLING LIKE WE'RE HUMAN is for quietly rebellious business owners like you who are interested in selling from the heart, with authenticity, empathy and kindness. This book gives you a roadmap to unlearn the traditional sales approach and find your way back to the way selling was always supposed to be: humane, gentle, and kind!

Structured around three phases of transformation, BEING, KNOWING and DOING, along with thought-provoking questions, powerful self-reflections and compelling stories to guide the way, Santacroce lays out the necessary steps to:


    • ground yourself in your own worth and gently boost your sales confidence thanks to a newly gained perspective about sales

    • bring more of you to your sales, not some prescribed version of who you should be

    • get clear on your value and how it is different from what everyone else is offering

    • truly empathize with your clients by getting into their heads and learning about their 'anti-hero'

    • calculating the tangible and intangible value of your offering

    • revisiting your sales funnel and empowering your client with signposts

    • and finally ditching the sales script and instead designing your own gentle sales conversation




    Selling Like We're Human will help you get clients who become your raving fans, allow you to quit the hustle and instead build a sustainable long-term business !

    "If there's a pioneer in sales, look no further, you've found her in Sarah Santacroce."

    -- Jay Magpantay, Founder of Authorjump

    "If you're an ethical and caring entrepreneur, this is the last book you'll ever need about sales. "

    --Annie Schuessler, Host of Rebel Therapist Podcast

    "Sarah Santacroce has done it again! She’s injected sanity and heart into the often heartless business realm of sales—just as she did with her previous book, Marketing Like We’re Human."

    --Penney Peirce, Author of Transparency, Leap of Perception, and Frequency

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    Sicherheits- und Produktressourcen

    Produktinformation

    • ASIN ‏ : ‎ B09LCTX3WL
    • Herausgeber ‏ : ‎ Sarah Santacroce
    • Barrierefreiheit ‏ : ‎ Erfahre mehr
    • Erscheinungstermin ‏ : ‎ 8. November 2021
    • Sprache ‏ : ‎ Englisch
    • Dateigröße ‏ : ‎ 1.1 MB
    • Gleichzeitige Verwendung von Geräten ‏ : ‎ Keine Einschränkung
    • Screenreader ‏ : ‎ Unterstützt
    • Verbesserter Schriftsatz ‏ : ‎ Aktiviert
    • X-Ray ‏ : ‎ Nicht aktiviert
    • Word Wise ‏ : ‎ Aktiviert
    • Seitenzahl der Print-Ausgabe ‏ : ‎ 218 Seiten
    • PageFlip ‏ : ‎ Aktiviert
    • Teil der Serie ‏ : ‎ The Gentle Business Revolution
    • Kundenrezensionen:
      4,8 von 5 Sternen 44 Sternebewertungen

    Informationen zum Autor

    Folge Autoren, um Neuigkeiten zu Veröffentlichungen und verbesserte Empfehlungen zu erhalten.
    Sarah Santacroce
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    Entdecke weitere Bücher des Autors, sehe ähnliche Autoren, lese Buchempfehlungen und vieles mehr.

    Kundenrezensionen

    4,8 von 5 Sternen
    44 weltweite Bewertungen

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    Spitzenrezensionen aus Deutschland

    • Bewertet in Deutschland am 11. November 2021
      Sales are hard for many small business owners for two reasons: 1. they don’t know how to confidently talk about their services, and 2. they think that the only successful outcome of the sales conversation is for the client to buy.
      Confidence comes from experience, but also from having a clear idea of the value of our own work.

      The successful outcome of the sales conversation is not for the other person to buy, but to find out the truth: is this offer the right one for the client at this time? “Yes” or “No” are both valid answers, and the sooner we understand this, the less pressure we feel during the sales conversation, which is exactly that: a conversation between two people who hold equal power.

      “Selling Like We’re Human” helps readers on both fronts, through practical exercises and real-life stories. The earlier parts of the book explain how to identify and claim our own worth and the value of our services. The latter part of the book gives helpful pointers on how to approach the sales conversation, and what types of questions to ask to find out whether the client is the right fit.

      Business books often suffer from repetitiveness and bloat just to inflate the page count. This is a shorter book, with just the right balance of explanations, stories, and actionable exercises. I’m really glad when I encounter a new book that I can wholeheartedly recommend to fellow small business owners.

      As someone who has been practicing the methods laid out in this book for many years, I can say that they really do work, and the effort put in all of these exercises is very well worth it.
      Eine Person fand diese Informationen hilfreich
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    • Bewertet in Deutschland am 11. Oktober 2022
      I have read the book twice.
      It is just great. I highlighted countless passages in the book.
      Instead of a sales funnel, it talks about a gentle sales path.

      The strength of this book is in the action sheets that go with it. I highly recommend reading the book and completing the action sheets.
      If you take the time to answer the questions, you will go from one "aha" moment to the next and develop a plan with action steps that you can implement in your business.

      The book goes beyond selling.
      If you ever thought you weren't good at selling, this book is a must-read.
      Unlike any other book I have read on selling—it is a unique approach to the whole subject.

    Spitzenrezensionen aus anderen Ländern

    Alle Rezensionen ins Deutsche übersetzen
    • Ms M. Lehmann
      5,0 von 5 Sternen Go for it!
      Bewertet in Frankreich am 12. November 2021
      Ever feared price and investments’ conversations with your prospects?
      Then grab a copy of Sarah’s insightful Selling Like We’re Human Bestseller!
      You’ll refine your ground with it and become more effective without feeling stakes are high at “hello.”

      This entrepreneur pioneers as she unclasps our wings along her analytical Being-Knowing-Doing framework and the unique kinesthetic articulation of her book. This revolutionary and impactful writing truly delights your five senses. I would recommend you would experience it yourself; because, I gather, you will indulge.

      At the same time, Selling Like We’re Human articulates a solid guiding path to enhancing your professional interchange. After reading it, you may no longer aim at win-win, rather at the “triple win” philosophy highlighted.

      Selling Like We’re Human unfolds in a fresh and winning approach of selling for the long term and benefit of all parties involved. The series of thought-provoking questions comprised at the end of each chapter invites us “to reflect, raise our awareness, see the gaps, and apply what we’ve learned to our own business.” Sarah’s paradigm change revolves around the give and take in sales conversations, and urges you to host them in a safe place. The unparalleled “Serene Garden” metaphor that this expert uses to elevate the ground and build rapport, is empowering, inviting yet firm and first and foremost: humane.

      One more little tidbit? Selling Like We’re Human is topped with witty personal inserts to which we can easily relate. I particularly enjoy Sarah’s call to action – throughout and at the end of our professional journey with her. Go for it!
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    • GE
      5,0 von 5 Sternen The Gentle Selling Path to the Serene Garden
      Bewertet in den USA am11. November 2021
      Take a couple of deep breaths. Close your eyes. Imagine that you are in that place where you come alive…the colors are vibrant, the sounds soothe your soul, your body relaxes. Sarah Santacroce calls this place the Serene Garden. For her, it is the place from which she connects with her potential customer and invites them into a sales conversation.

      In her second, exquisitely crafted book, SELLING LIKE WE'RE HUMAN, she leads you down a gentle selling path to your Serene Garden. Once you and she enter it, she shares herself in ways that will touch your heart.

      As the eccentric genius inventor, Buckminster Fuller, once wrote,

      “You never change things by fighting the existing reality. To change something, build a new model that makes the existing model obsolete.”

      Sarah does just this with regard to selling. She has “…set a goal, for herself and for you, so big that you can’t reach it until you become the person who can.” It is this call to be the person you are capable of being that distinguishes her, and you, from all who try to use the predominant sales paradigm. It is what drives her “main mission in life to bring more empathy and kindness to the business world.”

      Her model begins with BEING, which requires knowing herself. As she writes, “...do the inner work…and a bigger shift begins to rumble.” On the journey to her Serene Garden, she discovered that by...

      “…overgiving and underselling myself, I gained the temporary love of others which made me feel safe. But had I not done the deep inner work, the cycle would have gone on and on, and to this day I would still be lacking the fundamental sense of self-worth.”

      She encourages you to find your true self, your true voice, and then with vulnerability and transparency, to share it even as she does page by page in this book.

      The next sign post on the journey you join with her is KNOWING—knowing your value, your customer, and your context. Sarah has unlocked a key to knowing her value by combining the present, tangible value of her offerings with the future, intangible value including revenue growth, personal development, and meaningful contribution.

      Because she values connection, she has ditched the sales script in order to know you as a person and how she can serve you. That requires knowing your context in order to make her competence relevant to you and your success. As you will discover, such knowledge releases the full value of your expertise, wisdom, and experience while empowering your potential customer to discover their tangible and intangible value.

      The third major sign post on the journey to your Serene Garden is DOING, which can be described as acting rightly in ways consistent with your own values and those of your potential customer. It is here that Sarah unpacks details of practical application for interacting with potential customers.

      Frame the conversation. Share ways for them to know who you are (blogs, newsletter, podcast, book, etc.). Ask great questions. Listen with intention. Take their perspective. Calibrate. Share client success stories. Explain your offering. Give options. Give time to think about the offer. Set a follow up if necessary. Be firm, but flexible. Provide alternatives and/or next steps. Appreciate the person for who they are and the time they’ve spent. And once they’ve chosen you and your products or services, offer insight on how to follow-up and stay in touch.

      Personally, I love reading Sarah’s books. Her tone and the resonance of principle and practice from her writing inspires me to honor the uniqueness of my approach to selling. She has carved out a niche for followers like myself that value authentic connection, lived values, and practical insights that further my growth and the growth of my business.

      Sometimes she offers small things like reframing the use of the word “but.” I have thought of that word as only erasing whatever goes before it. So I have avoided its use, but her perspective offers me even more options because now I can erase what is a limitation and replace it with an option. For example, “I hate selling (in the dominant paradigm), but I now enjoy selling and am successful as I have learned to sell in my own way.”

      Sometimes there are metaphors like her picture of peeling an artichoke, rather than an onion, for getting to the core. The image of removing the tough exterior of artichoke petals to get to the tasty heart focuses me on reaching the essential goodness within.

      Sometimes there are aphorisms that capture truth, like her quote from Jules White, “People buy people.” I first encountered this truth working with venture capitalists while co-founding a molecular diagnostics company in Silicon Valley. With this reminder I remain well-anchored in relationship to my customers.

      SELLING LIKE WE'RE HUMAN revealed the gentle path to my own Serene Garden. It has given me a framework I didn’t have but do now. Following that path takes time, patience, and practice. You may already be there. Or you may be on your way. Once you’ve traversed this territory, you will know, as your experienced and passionate guide Sarah has shared, that you too can sell from your true self. You will find that your values of integrity, authenticity, empathy, kindness, and truth are essential to your sales success.

      Sarah offers more than sales tactics or strategies. She engages you with her spirit of generosity that nourishes your soul with selling like you are human. From this place, you become the person who inevitably accomplishes what was once an impossible goal. You become the person who attracts and retains relationships with customers committed to make the kind of difference in business, and the world, that you are committed to. You become “your real, authentic you.” If this is your dream, then SELLING LIKE WE'RE HUMAN is a gift you can give yourself for fulfilling that dream.
    • Borja Jimena
      5,0 von 5 Sternen This book reminded me about why I decided to start a career in Sales
      Bewertet in Spanien am 15. November 2021
      As someone passionate about sales and relationship-building, Sarah’s book took me through a fascinating journey about what sales should be through the lens of human-centric selling, and reminded me about why I decided to start a career in Sales.

      I still remember when I met Sarah on LinkedIn and she showed me how real connections should be built. I couldn’t be happier when I saw that she took the step to put all her experience and her own way of doing sales into words, in a new book that challenges many ideas about sales.

      While reading ‘Selling like we’re human’, I thought all the time, “Yes, this is exactly how I feel when I’m selling!” (especially in the section on managing your energy when selling). But the book goes a step beyond empathizing with the readers through Sarah’s stories and her personal writing style, to give them examples, techniques, and tools to hold gentle conversations that lead to ethical, authentic sales.

      Thank you for sharing a new, refreshing approach to sales with us, reminding us about what really matters about selling.
    • Dr. S. Marr
      5,0 von 5 Sternen Reading this felt like balm to my soul
      Bewertet in Großbritannien am 11. November 2021
      The main thing I want to say about Sarah Santacroce's book Selling Like We’re Human is that reading it felt like balm to my soul. I felt the same reading her previous book, Marketing Like We're Human, in that here was someone who understood me. My previous experience has been that so many of the marketing coaches I've come across are teaching manipulative, loud and brash marketing techniques that just do not sit happily with me.

      As a sensitive soul on an awakening spiritual path, I want to honour the free will of others. I do not want to manipulate, coerce, control or trick others into buying my courses or services. The energy that someone brings with them to the purchase is important. I want engaged and enthusiastic students who are eager to get started. Not people who get buyers remorse because they feel they were coerced or tricked into buying and end up asking for refunds.

      And yet, how to avoid doing that but still make sales and sell your offerings? That's been a dilemma for me. So I was delighted to read this book, which is packed full of really helpful ways to make your offerings in an ethical and gentle way. The principles Sarah offers would apply to a broad range of offerings but would be particularly useful for those who use one to one calls in their selling process, as there are some great examples of those in the final section. I plan to adapt some of these techniques at the end of my webinars, as the same principles apply.

      It's also a very readable book (I read it right through in 2 days), as Sarah has a lovely light style and makes it feel like she's talking directly to you, as you sit together in a lovely garden having a coffee. Highly recommended for those wanting a way to market and make money without feeling icky about it.
    • Rose Cox
      5,0 von 5 Sternen Easy and informative read
      Bewertet in Australien am 26. Dezember 2021
      Reading this wonderful second book by Sarah Santacroce, has given me so many insights and strategies to take into the new year with a fresh perspective.

      I've read a number of books and taken online courses on selling principles yet so many of the previous books didn't resonate with my introverted, sensitive way of being.

      Everything Sarah shares in Selling Like We're Human, rang true to me. The questions and actions steps helped me cement my learning further and I can't wait to put this into action.

      A must read for anyone who wants to discover how to sell from the heart and be your authentic self.

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