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Farhad MK
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Marketing Iceberg: Psychology of The Subconscious Mind in Marketing Kindle Edition

by Farhad MK (Author) Format: Kindle Edition
4.7 out of 5 stars 10 ratings

This is a very short and summarized, but very fruitful and exciting HANDBOOK (✓10,000 words) intended for new and existing entrepreneurs, startup founders, marketing enthusiasts and students, business owners, consultants, and political strategists.

Our discussion will start with the mind, specifically its unconscious domains which have long perplexed researchers. This handbook will delve into how our understanding of the unconscious has morphed and expanded, from Sigmund Freud’s 20th Century work in psychoanalysis, to its integration with business and marketing at the turn of the century. We will then shift our focus to psychographic segmentation, and examine how this type of targeting enables firms to better understand the unconscious, and its impacts on our lifestyle and behaviour. After a brief overview of artificial intelligence, we will segue to a larger discussion about business analytics or advanced analytics, which has created untold opportunities in many industries, including marketing. This focus on data mining provides marketers with deep insights about our thoughts, enabling them to influence our behaviour in profound ways. We will then look into the value of traditional marketing activities and how the data mining activities become valuable inputs into the creation of truly impactful identities and messaging. We will conclude our discussion by highlighting some of big data’s ethical and privacy implications.

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  1. Print length
    37 pages
  2. Language
    English
  3. Accessibility
    Learn more
  4. Publication date
    10 Dec. 2020
  5. File size
    633 KB
  6. Page Flip
    Enabled
  7. Word Wise
    Enabled
  8. Enhanced typesetting
    Enabled
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Product description

About the Author

Farhad MK, a graduate of Bangalore University in Computer Applications, brings 15 years of marketing and sales experience to his writing. His expertise in artificial intelligence and business analytics underscores the book's focus on leveraging these tools for in-depth marketing insights. The book has garnered praise for being straightforward, informative, and an essential read for marketing professionals, as evidenced by the positive feedback from verified purchasers. Readers have appreciated its engaging content, practical examples, and insightful discussions on contemporary marketing strategies, including references to pop culture and current marketing successes and challenges.

Product details

  • ASIN ‏ : ‎ B08QDMF2BW
  • Accessibility ‏ : ‎ Learn more
  • Publication date ‏ : ‎ 10 Dec. 2020
  • Language ‏ : ‎ English
  • File size ‏ : ‎ 633 KB
  • Simultaneous device usage ‏ : ‎ Unlimited
  • Screen Reader ‏ : ‎ Supported
  • Enhanced typesetting ‏ : ‎ Enabled
  • X-Ray ‏ : ‎ Not Enabled
  • Word Wise ‏ : ‎ Enabled
  • Print length ‏ : ‎ 37 pages
  • Page Flip ‏ : ‎ Enabled
  • Customer reviews:
    4.7 out of 5 stars 10 ratings

About the author

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Farhad MK

Farhad MK

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Farhad's academic journey began with a degree in computer applications from Bangalore University, laying the foundation for a career that spans over 15 years in marketing and sales. Farhad's insights and work go beyond conventional boundaries, as he has mastered the interplay between artificial intelligence, business analytics, and marketing. His deep understanding of these fields has not only created significant opportunities across various industries but has also revolutionized the way marketing strategies are developed. In "Marketing Iceberg," Farhad distills his comprehensive knowledge, particularly focusing on how data mining can unveil profound insights into consumer thoughts and behaviors, thus empowering marketers to craft influential and impactful campaigns. His approach intertwines technological advancements with human psychology, reflecting his status as a multi-disciplinary leader in the business world.

Customer reviews

4.7 out of 5 stars
10 global ratings

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Top reviews from United Kingdom

There are 0 reviews and 1 rating from United Kingdom

Top reviews from other countries

  • Rethink Gifts
    5.0 out of 5 stars Valuable book about marketing psychology
    Reviewed in Canada on 17 December 2020
    Format: Kindle EditionVerified Purchase
    Straight to the point. Easy to read. Highly recommended handbook for marketers.
    Report
  • siano
    5.0 out of 5 stars Its fantastic book
    Reviewed in the United States on 30 June 2024
    Format: PaperbackVerified Purchase
    It is a fantastic book for learning about marketing and the psychology of decision making. It explains important concepts in a simple and engaging way. The examples make it easy to understand how businesses use psychology to influence decisions. If you're curious about how marketing works, this book is a great read!
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  • Farshid
    5.0 out of 5 stars Bottom Line If you love understanding how your customers brains work, this book is for you.
    Reviewed in the United States on 16 December 2020
    Format: Kindle EditionVerified Purchase
    I don’t usually read books, this is as far as i go. 10,000 words. offers good ideas on how to improve and expand your online presence through marketing. delivers exactly what the title promises: a guide.
    Report
  • dee
    5.0 out of 5 stars 10/10
    Reviewed in Canada on 17 December 2020
    Format: Kindle EditionVerified Purchase
    Great book! I highly recommend!
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  • Fariborz
    5.0 out of 5 stars Super eye-opening!
    Reviewed in the United States on 14 December 2020
    Format: Kindle EditionVerified Purchase
    Full of useful information. Hits every topic. Great persuasion with examples.Will make a great reference book to learn the concept.
    Report

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