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Thread: Paid advertising and data delay on AMS


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Permlink Replies: 4 - Pages: 1 - Last Post: May 8, 2016 4:42 PM Last Post By: Melanie Zuben
Melanie Zuben

Posts: 107
Registered: 05/22/13
Paid advertising and data delay on AMS
Posted: May 7, 2016 6:15 PM
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Three weeks ago I've started another unsuccessful advertising campaign with Amazon Marketing Services.
Nearly every morning I get the following message on the top of my "Account page":

"Metrics data is currently delayed. Data for your campaign will be available in full
when this issue is resolved."
I'm finding this message somewhat bizarre and I'm taking shots of this.

Once again, as many times before, I'm using "product" advertizing.
So far I had only 26,000 impressions, 8 clicks and 1 sale.

I know from my previous advertising history that increasing the bids etc. etc. would
NOT make any difference re: clicks and sales.

I look forward to hearing about your experiences.

Regards,
Melanie Zuben

writerbn

Posts: 5,623
Registered: 05/12/12
Re: Paid advertising and data delay on AMS
Posted: May 8, 2016 5:38 AM   in response to: Melanie Zuben in response to: Melanie Zuben
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There are a couple of other threads about this, but the bottom line is that the whole AMS system is in meltdown at the moment (more so than usual).

Your best bet is either to terminate your campaigns, or set them to very low CPC bids, and wait for the nuclear crater to be filled.
Melanie Zuben

Posts: 107
Registered: 05/22/13
Re: Paid advertising and data delay on AMS
Posted: May 8, 2016 6:26 AM   in response to: writerbn in response to: writerbn
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Thanks, writerbn.
I will terminate the campaign.

Regards,
Melanie
Judy L Walker

Posts: 25
Registered: 11/30/15
Re: Paid advertising and data delay on AMS
Posted: May 8, 2016 7:56 AM   in response to: Melanie Zuben in response to: Melanie Zuben
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Hi Melanie,

I had an ad campaign in progress which I cancelled on Tuesday. With the data delay, it kept running, and running, and running. It was like an ad campaign on steroids...30,228 impressions and 203 clicks. I would have put in a formal complaint, but I sold quite a few books during the campaign. After a certain point, the click column kept increasing, but the Spend column did not. Perhaps they knew it was terminated so they let it slide? Or, am I going to get pelted with a HUGE charge once it all catches up. My bid was very low so I'm hoping it won't be too awful.
Melanie Zuben

Posts: 107
Registered: 05/22/13
Re: Paid advertising and data delay on AMS
Posted: May 8, 2016 4:42 PM   in response to: Judy L Walker in response to: Judy L Walker
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Hello, Judy

Good luck to you!
I had one 2 x weeks campaign not long ago (another book). This generated over 300,000 impressions with the minimum bid, 85 hits and only one sale.

Regards,
Melanie Zuben

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