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Thread: What is the "average price offer"?


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Permlink Replies: 7 - Pages: 1 - Last Post: Jan 8, 2012 2:27 PM Last Post By: misterteacher
ablake29

Posts: 800
Registered: 10/28/11
What is the "average price offer"?
Posted: Dec 25, 2011 12:09 PM
 
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I got my first royalty report today, I was thrilled until I did some basic math. Now, assuming Amazon is correct, can someone explain the report to me?
According to Amazon I sold 72 books at $3.00. I had choosen the 70% royalty but they calculated it at 35%. I guess it was sold out of the US. Their total for those 72 was $3.15. Shouldn't I be getting $75.60"
On the second line they said I had sold 1564 (these I know were freebies) but they calculated them at 70% at $3 each then said 0.10 was average offer price) the .04 was average delivery cost then they credited me with over $95! Where did they get these numbers?
Help.
billywho

Posts: 4
Registered: 01/02/12
Re: What is the "average price offer"?
Posted: Jan 2, 2012 3:56 AM   in response to: ablake29 in response to: ablake29
 
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Hi ablake29

I'm asking the same question. I sold 1753 books at $2.99. for 70% my total came to $43+

I also want to know what they mean by average off price 0.05.

Have you found out yet?

billywho

Posts: 4
Registered: 01/02/12
Re: What is the "average price offer"?
Posted: Jan 2, 2012 4:01 AM   in response to: ablake29 in response to: ablake29
 
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Oops...meant to put -- Average offer price 0.05

I've looked for the term all over the place and can't find it anywhere.
It's never mentioned in all Amazon KDP
candescentpress

Posts: 733
Registered: 09/17/11
Re: What is the "average price offer"?
Posted: Jan 2, 2012 5:28 AM   in response to: ablake29 in response to: ablake29
Correct
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The report combines your free and paid sales - and include your free books when calculating your average price.

So if you sell 3 books at $1, and 7 are downloaded for free, you have 10 books "sold", but only $3. The average price offer would be $0.30 ($3 divided by ten).

They should exclude the freebies, but they need the system of 'average price' because you can put the price of your book up or down at any time. So even without freebies, you can sell books in the same week at $5 and $2 if you changed your price.

Hope that helps.

Matt
http://www.candescentpress.co.uk **NEW WEBSITE JUST LAUNCHED**
EBOOKS :: formatting :: cover design :: marketing
billywho

Posts: 4
Registered: 01/02/12
Re: What is the "average price offer"?
Posted: Jan 2, 2012 3:24 PM   in response to: candescentpress in response to: candescentpress
 
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Hi Matt,

Thank you for answering our question. It makes sense now.
What doesn't make sense is, 1749 books sold @ $2.99 for 70% royalty calculated payment of $43-

Also they author name is not mine.They put up my cover designer's name. I've sent a number of emails and no response, why would they.
If you know some way of making contact with them, I would be most grateful.

Thanks again,
In appreciation,
Louise Forster
www.louiseforster.com
billywho

Posts: 4
Registered: 01/02/12
Re: What is the "average price offer"?
Posted: Jan 2, 2012 4:57 PM   in response to: billywho in response to: billywho
 
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Hi Matt,

Crikey...I've just worked it all out and it's not pretty.1749 books went out in the wide world for FREE. The miss-leading thing is that Amazon put it up as "sold"

The newbies and gullible (me) think how fabulous. That many bought my book and only 8 borrowed it. Amazon are crafty and that's to be expected.

Early on in the piece I searched for how does Amazon promote one's book.
Nothing came up anywhere.
Anyway it's a valuable lesson learned.
Louise
amykjones

Posts: 55
Registered: 08/23/11
Re: What is the "average price offer"?
Posted: Jan 5, 2012 4:02 AM   in response to: billywho in response to: billywho
 
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I'm not sure 'crafty' is the right term for the way Amazon reports the sales/borrowed stats. The reason some books are put under the 'Borrowed' status is because the taker of that copy borrowed the copy through the premier offer (they do not own that copy, but the author is paid a percentage of the premier membership fees collected by Amazon for that copy). Copies 'Sold' for $0.00 are copies that the taker actually owns and holds in their library; copies owned by the taker come with the extra rights to personally lend/resell etc. just as if they'd paid $.99 for it. The distinction must be made between the two types for accounting purposes, book tracking and tax reporting, making it a very helpful bit of information.
misterteacher

Posts: 12
Registered: 06/07/09
Re: What is the "average price offer"?
Posted: Jan 8, 2012 2:27 PM   in response to: candescentpress in response to: candescentpress
 
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OK, this explains why my average price offered was coming out to 13 cents... Thanks for that.

But I still have something confusing going on. I too made my book free 3 days earlier this week and am having trouble reconciling the numbers. But I have 1095 "sales" that are showing at a 35% rate, yet all of the other fields have "N/A."
No average file size, no average offer price, no average delivery cost. Just "N/A."
You would think that would indicate that those were free downloads. Yet there is a royalty listed of over $700.

I don't get it.
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