I published a completely new title (ASIN: B002P8MS2I) Beyond the Attractions: A Guide to Walt Disney World with Preschoolers (2010). The ISBN is 1-4392-5757-4, which I added to the book details in my shelf.
This title is being INCORRECTLY linked to a paperback title Beyond the Attractions: A Guide to Walt Disney World with Preschoolers (2009) with ISBN 1439223408.
These are two completely DIFFERENT titles with different ISBNs and should not be linked.
I've contacted the admin, but I am still waiting for a response to a question I sent months ago so I thought my fellow Kindle authors could help with suggestions in the meantime.
In my experience, the paper edition is linked to the e-book, but not vice versa, so that viewers of the paper edition page might be directed to the e-book, but the opposite wouldn't happen. This is good for the e-book.
What's the problem--that the paper edition got bad reviews, and you don't want them imported? In that case, follow the advice above and try to get Amazon to break the link. This is not as easy as one would think, perhaps because the link-up is done by software and not by humans. For some weird reason, it favors Mobi imports over the version published through the DTP, for example.
Perhaps what you should do is change the title! (But not until the public domain / Amazon Jail issue is resolved.)