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Thread: How to use tags in book descriptions


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Permlink Replies: 8 - Pages: 1 - Last Post: Oct 24, 2017 6:46 AM Last Post By: writerbn
Maurice FitzGer...

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Registered: 12/09/16
How to use tags in book descriptions
Posted: Oct 23, 2017 9:37 AM
 
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I want to use a TimesNewRoman or similar type of font in my book descriptions. I can't work out how to use the tag that is available in book descriptions. I have searched here and more broadly on the web. Any pointers?

Maurice
writerbn

Posts: 5,229
Registered: 05/12/12
Re: How to use tags in book descriptions
Posted: Oct 23, 2017 9:49 AM   in response to: Maurice FitzGer... in response to: Maurice FitzGer...
 
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Maurice FitzGerald wrote:
I want to use a TimesNewRoman or similar type of font in my book descriptions. I can't work out how to use the tag that is available in book descriptions. I have searched here and more broadly on the web. Any pointers?

Are you talking about the book des*cription on the Ama*zon web page? If so, the formatting is controlled by their own stylesheets. You can't do much more than use bold or italic formatting.
Maurice FitzGer...

Posts: 13
Registered: 12/09/16
Re: How to use tags in book descriptions
Posted: Oct 23, 2017 11:05 AM   in response to: writerbn in response to: writerbn
 
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Not so. There is a list of html tags. I use the h1, h2, and other tags, but can't work out how to use the font tag.

Here is the list of supported tags:

https://kdp.amazon.com/en_US/help/topic/G201189630
Maurice FitzGer...

Posts: 13
Registered: 12/09/16
Re: How to use tags in book descriptions
Posted: Oct 23, 2017 12:27 PM   in response to: writerbn in response to: writerbn
 
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The list of tags for Amazon book descriptions is here:

https://kdp.amazon.com/en_US/help/topic/G201189630

I use about eight of the tags now, but can't work out how to use the font tag.
cub06h

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Re: How to use tags in book descriptions
Posted: Oct 23, 2017 1:56 PM   in response to: Maurice FitzGer... in response to: Maurice FitzGer...
 
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Maurice, there are multi-millions of books for sale on Amazon, and everyone of them uses the same font for the book description, and it is not TNR. It's a sans-serif font like Arial or Helvetica.
Angela

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Registered: 10/07/12
Re: How to use tags in book descriptions
Posted: Oct 23, 2017 2:35 PM   in response to: Maurice FitzGer... in response to: Maurice FitzGer...
 
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To do it yourself, you'll need to learn a bit of coding so you understand how to use the tags. The internet is full of articles on that.

There is another option, however, and it amazes me that most authors don't know about it. Makes me feel alone in my research. No offense intended, but looking it up yourself can reward valuable finds, such as the one I'm about to give up here for all the world to see. I found it years ago.

Better Book Tools (the product/website) lets you put in the text and spits out a ready-to-go code to put in your KDP description. They also have one for Createspace for paperbacks. Makes the sales page beautiful.
Maurice FitzGer...

Posts: 13
Registered: 12/09/16
Re: How to use tags in book descriptions
Posted: Oct 23, 2017 10:12 PM   in response to: Angela in response to: Angela
 
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Angela, thanks for your reply. What I found immediately before reading your reply was that the tag is not supported in html 5, and that we have to use CSS. That is indeed what I do for my newsletters and blogs. Since font is not a supported tag in html anymore, I was just looking for tips about how to use it with AMS book descriptions. A single example would help. I have now found that in older web posts about the font tag, and it seems to work, so thanks.

cub06h - Just because millions use the sans serif default in descriptions does not make them right. The comprehension of serif fonts is better than that of sans serif fonts. There are two ways this has been studied. First, and somewhat disappointingly, psychologists have generally found there is little to no difference between the two. So, as far as academics are concerned, that is the end of the story. Enter direct marketing people like Drayton Bird and Joseph Sugarman. They did huge A/B tests on direct marketing pieces where the only difference between A and B was the choice of font. Response rates were always better with serif fonts. There have been no studies at all that show better response rates with sans serif. Since our book descriptions are essentially direct marketing pieces, this is why I want to use a serif font. I realize it will use up valuable characters among the limited number we have available.
Notjohn

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Registered: 02/27/13
Re: How to use tags in book descriptions
Posted: Oct 24, 2017 3:12 AM   in response to: Maurice FitzGer... in response to: Maurice FitzGer...
 
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Just because millions use the sans serif default in descriptions does not make them righ

It's not millions using sans serif. It's just one, and that one is Amazon. If you buy the store, you'll be able to change the font.

(Don't trust KDP to publish a print edition. Don't trust CreateSpace to publish an ebook.)

Good luck! -- NJ

Notjohn's Guide to E-Book & Print Formatting

The blog:
http://notjohnkdp.blogspot.com
writerbn

Posts: 5,229
Registered: 05/12/12
Re: How to use tags in book descriptions
Posted: Oct 24, 2017 4:47 AM   in response to: Maurice FitzGer... in response to: Maurice FitzGer...
 
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Maurice FitzGerald wrote:
Not so. There is a list of html tags. I use the h1, h2, and other tags, but can't work out how to use the font tag.

Here is the list of supported tags:

https://kdp.amazon.com/en_US/help/topic/G201189630

Yes, basic HTML is supported, but in the end, the web page CSS will override your formatting. That's the way it's supposed to work. If you're trying to use FONT tags, you're going to be banging your head against a brick wall for a very long time.
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