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Thread: International Bookbub


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Permlink Replies: 6 - Pages: 1 - Last Post: Nov 12, 2017 2:45 AM Last Post By: JP Reedman
cdalebrittain

Posts: 11,103
Registered: 03/05/11
International Bookbub
Posted: Nov 9, 2017 4:08 PM
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Bookbub had, it seemed, stopped taking my calls--it had been over a year since my last promotion, and my sales have been on a steady downward slide. (November is tank-o-matic, not even selling one book a day total, compared to averaging over $1000 a month last year).

But today they agreed to run a promotion for a book of mine (the first in a new series) on the UK, AU, and CA sites (not US). It's only $50, about 1/10 what I paid last time for a full-bore BB promotion, and they say they "anticipate" 180 downloads, less than 1/10 of the number I got for the last BB promotion. So we'll see how it goes! The gravy of a BB promotion of course is the long tail, as people who enjoyed one book read all your others.
writerbn

Posts: 5,227
Registered: 05/12/12
Re: International Bookbub
Posted: Nov 10, 2017 5:38 AM   in response to: cdalebrittain in response to: cdalebrittain
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Good luck!

I did an international one in September, and sold a little over 600 books in the first few days (across all sites, with Kobo, surprisingly, doing especially well). This was literary fiction, not a strong seller at the best of times, so I was pretty happy with the results. The sales continue to trickle in at regular price, 90 days later.
cdalebrittain

Posts: 11,103
Registered: 03/05/11
Re: International Bookbub
Posted: Nov 10, 2017 9:00 AM   in response to: writerbn in response to: writerbn
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I had a brain wave about my international BB. I'm going to drop the price in the US too, even though BB is only promoting internationally. The whole idea of the sale price is to lure in buyers who will then buy the rest of my books (finger crossed!) at full price, so if I pick up some random US buyers who are shopping just for genre and price, it's all good.

I may also put the first book of my original series on sale at the same time as the promotion, to see if I get any cross-overs. The promotion is scheduled for the weekend after Thanksgiving (BB's choice, not mine), so Americans may all be at the mall rather than shopping for ebooks, but that shouldn't be nearly as big a problem in CA, AU, and UK.
writerbn

Posts: 5,227
Registered: 05/12/12
Re: International Bookbub
Posted: Nov 10, 2017 9:45 AM   in response to: cdalebrittain in response to: cdalebrittain
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cdalebrittain wrote:
I had a brain wave about my international BB. I'm going to drop the price in the US too, even though BB is only promoting internationally.
Definitely worth doing. I did the same, and I actually got a few US sales; I suspect that some Bookbub international sub*scribers may still purchase from the dot-com store.

I may also put the first book of my original series on sale at the same time as the promotion, to see if I get any cross-overs. The promotion is scheduled for the weekend after Thanksgiving (BB's choice, not mine), so Americans may all be at the mall rather than shopping for ebooks, but that shouldn't be nearly as big a problem in CA, AU, and UK.
Mine aren't a series, but I did get some cross-over sales of my other lit fic books, at regular price.
JP Reedman

Posts: 70
Registered: 10/25/13
Re: International Bookbub
Posted: Nov 11, 2017 3:07 AM   in response to: writerbn in response to: writerbn
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I've never tried Book Bub because I always figured I would never get a shot anyway. However, most of my sales (and reviews) are in the UK, so I might take the plunge and try for an international BB instead. Thanks for the info.
cdalebrittain

Posts: 11,103
Registered: 03/05/11
Re: International Bookbub
Posted: Nov 11, 2017 7:05 AM   in response to: JP Reedman in response to: JP Reedman
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Try applying to BB checking only UK (plus CA and AU, you might as well). The big competition is for a US promotion, so this may help you.

You do need a certain number of positive reviews. I think 15 may be about the minimum, though there's no official number, and large numbers of reviews are no guarantee of being chosen.
JP Reedman

Posts: 70
Registered: 10/25/13
Re: International Bookbub
Posted: Nov 12, 2017 2:45 AM   in response to: cdalebrittain in response to: cdalebrittain
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I've got several books with upwards of 30 reviews in the U.K., so that might help. A bit
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