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Permlink Replies: 4 - Pages: 1 - Last Post: Dec 24, 2017 3:53 AM Last Post By: Notjohn
Joe Baldizzone

Posts: 103
Registered: 03/17/17
Help with understanding expanded distribution
Posted: Dec 23, 2017 11:54 AM
 
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My book is published through Creatspace, and I advertise on Amazon. My sales have been consistent for an entire year, as well as my sales per click averages. Last week, for the first time ever my clicks remained the same as usual, but my paperback sales weren't moving. At all. My seller ratings on Amazon kept changing for the better, but I wasn't seeing any sales for 5 days straight, so I contacted customer service.

Today I got an email stating that I was indeed getting sales, yet they wouldn't show up until next month because they were sales through expanded distribution. They also sent the report.

The report states that from Dec 17-21 I sold a total of 19 paperbacks, through Ingram.The sales were scattered throughout those days.

How is that possible? I advertise only on Amazon? And this has never happened before. What am I not understanding? How did my book suddenly start going through Ingram, consistently, for a full 5 days and not register any sales on Createspace? And if that's accurate, will I suddenly see 19 sales on 1 day in next month's report? I try to keep accurate records of my sales and spending, but this is throwing me a bit.

Can anyone help to shed some light?

Edited by: Joe Baldizzone on Dec 23, 2017 11:59 AM
cdalebrittain

Posts: 11,567
Registered: 03/05/11
Re: Help with understanding expanded distribution
Posted: Dec 23, 2017 12:05 PM   in response to: Joe Baldizzone in response to: Joe Baldizzone
 
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Sounds like you're doing very well! Yes, you will get all those sales in a lump.

Expanded distribution means that someone can order your book through B&N or through a regular main street bookstore. A lot of people may see it on Amazon but prefer to buy locally and help their local merchants. Bookstores order through Ingram, which gets the books from CreateSpace.

However, Ingram only pays once a month, so CS is only going to give you the sales report once Ingram comes through for them. (It's not like an individual ordering through Amazon, where their credit card is charged immediately.)

Note that you will get appreciably less per sale through expanded distribution than you would through Amazon. Your CS pricing page shows you how much. (This is because Ingram takes its own cut.) But on the other hand these are sales you would probably not have had at all without expanded distribution. Think of it as gravy.
Joe Baldizzone

Posts: 103
Registered: 03/17/17
Re: Help with understanding expanded distribution
Posted: Dec 23, 2017 12:37 PM   in response to: cdalebrittain in response to: cdalebrittain
 
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Thank you.

I'll add that I'm not complaining at all :) (just in case anyone reads my OP like that), I'm very grateful for my sales. Just trying to understand what's happening.

What I still don't get though is how or why it would suddenly, for 5 days in row, go through Ingram? In the 360 days that the book has been available that's never before happened, and now suddenly it happens 5 days straight, and with Ingram only - and I got NO sales whatsoever through Createspace? While nothing is impossible, that seems highly unlikely to me.

It would be odd for me to register 19 paperback sales in 1 day next month too. That also has never happened. My book is doing well, but not THAT well :).

Edited by: Joe Baldizzone on Dec 23, 2017 12:37 PM
Ralph E Vaughan

Posts: 3,446
Registered: 12/01/12
Re: Help with understanding expanded distribution
Posted: Dec 23, 2017 1:33 PM   in response to: Joe Baldizzone in response to: Joe Baldizzone
 
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Joe Baldizzone wrote:
Thank you.

I'll add that I'm not complaining at all :) (just in case anyone reads my OP like that), I'm very grateful for my sales. Just trying to understand what's happening.

What I still don't get though is how or why it would suddenly, for 5 days in row, go through Ingram? In the 360 days that the book has been available that's never before happened, and now suddenly it happens 5 days straight, and with Ingram only - and I got NO sales whatsoever through Createspace? While nothing is impossible, that seems highly unlikely to me.

It would be odd for me to register 19 paperback sales in 1 day next month too. That also has never happened. My book is doing well, but not THAT well :).

Edited by: Joe Baldizzone on Dec 23, 2017 12:37 PM


I don't know about others, but, for me, paperback sales peak before the holidays, possibly because e-books can't be put under the tree. If your book has genre appeal, retailers and e-tailers might be promoting it as a gift item, especially with independent booksellers...they are all looking for ways to survive Amazon.
Notjohn

Posts: 23,765
Registered: 02/27/13
Re: Help with understanding expanded distribution
Posted: Dec 24, 2017 3:53 AM   in response to: Joe Baldizzone in response to: Joe Baldizzone
 
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The sales seem to be reported once a month for each distributor, so I often get two such burbles in a month. I'm surprised though that payment will be delayed; it's probably a glitch at B&N, Book Depository, Books-a-Million, whatever.

I instinctively attribute these to B&N, but I don't think that's really the case. Book Depository is a great source of cheap or no-cost shipping internationally, and they're fast. I often use them for titles not available on Amazon.com.

(Don't trust KDP to publish a print edition. Don't trust CreateSpace to publish an ebook. Each does one thing well and the other thing poorly.)

Good luck! -- NJ

Notjohn's Guide to E-Book & Print Formatting

The blog:
http://notjohnkdp.blogspot.com
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