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Permlink Replies: 27 - Pages: 2 [ 1 2 | Next ] - Last Post: Feb 6, 2018 7:41 AM Last Post By: Jack McEwan
Jack McEwan

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Registered: 04/03/16
Specific reading audience
Posted: Feb 1, 2018 10:08 PM
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I would like to write a an ebook fictional story that is geared toward the 35 year old+ age group. What is the length of ebook that someone in this age group is wiling to read on a device? I am sure younger readers are perfectly comfortable with reading something of their interest up to 300 pages for example, but I think the older crowd would prefer something quite shorter. I don't want to "turn-off" my target audience because they can only tolerate holding and scrolling an ipad for so long. At 53, even though I enjoy the versatility of my iphone, ipad, and laptop, I still like holding a physical book that I can dog-ear and throw in my backpack when I travel. Thank you.
Donna St Felix

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Re: Specific reading audience
Posted: Feb 1, 2018 10:27 PM   in response to: Jack McEwan in response to: Jack McEwan
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Jack McEwan wrote:
I would like to write a an ebook fictional story that is geared toward the 35 year old+ age group. What is the length of ebook that someone in this age group is wiling to read on a device? I am sure younger readers are perfectly comfortable with reading something of their interest up to 300 pages for example, but I think the older crowd would prefer something quite shorter. I don't want to "turn-off" my target audience because they can only tolerate holding and scrolling an ipad for so long. At 53, even though I enjoy the versatility of my iphone, ipad, and laptop, I still like holding a physical book that I can dog-ear and throw in my backpack when I travel. Thank you.

You can't gauge what you are asking by the age of the reader.
Write your story to suit yourself.
Cynthia E. Hurst

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Re: Specific reading audience
Posted: Feb 2, 2018 3:11 AM   in response to: Jack McEwan in response to: Jack McEwan
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It depends on how well you hold your readers' interest. I'm older than you, and I don't choose the books I read by their length. That applies equally to e-books and physical ones.
Salamander Mall...

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Re: Specific reading audience
Posted: Feb 2, 2018 6:38 AM   in response to: Jack McEwan in response to: Jack McEwan
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Jack McEwan wrote:
I would like to write a an ebook fictional story that is geared toward the 35 year old+ age group. What is the length of ebook that someone in this age group is wiling to read on a device? I am sure younger readers are perfectly comfortable with reading something of their interest up to 300 pages for example, but I think the older crowd would prefer something quite shorter. I don't want to "turn-off" my target audience because they can only tolerate holding and scrolling an ipad for so long. At 53, even though I enjoy the versatility of my iphone, ipad, and laptop, I still like holding a physical book that I can dog-ear and throw in my backpack when I travel. Thank you

Essentially, you're asking what adults read. Surely, you can figure out what you wouldn't read -- picture books, teen angst, YA coming of age, etc. You're better off choosing a genre you understand and writing a book you would read. As far as demographic age groups, here's what the propagandists of Wall Street go by:

12 – 17

18 – 24

25 – 34

35 – 44

45 – 54

55 – 64

65+

Hint: the $$$ is in the 18-34 groups, shading to the younger more than the older.
Emily Veinglory

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Re: Specific reading audience
Posted: Feb 2, 2018 9:30 AM   in response to: Jack McEwan in response to: Jack McEwan
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I don't know why you think people getting into their late thirties and stop reading long ebooks. But the simple solution is too also sell in paperback format.
Jackie Weger

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Re: Specific reading audience
Posted: Feb 2, 2018 2:37 PM   in response to: Salamander Mall... in response to: Salamander Mall...
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Salamander Mall: Where do you get this: Hint: the $$$ is in the 18-34 groups, shading to the younger more than the older.

Not disputing it--just asking because I have six authors in eNovel who write for that age group and they struggle. They are fine writers. When we have group promos those books are the least sold or downloaded and we often reach an aggregate of 92K subscribers in our group promos.

I'm curious about what the answer may be to help those authors move books.

Thanks.
booknookbiz

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Re: Specific reading audience
Posted: Feb 2, 2018 8:55 PM   in response to: Jack McEwan in response to: Jack McEwan
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Jack McEwan wrote:
I would like to write a an ebook fictional story that is geared toward the 35 year old+ age group. What is the length of ebook that someone in this age group is wiling to read on a device? I am sure younger readers are perfectly comfortable with reading something of their interest up to 300 pages for example, but I think the older crowd would prefer something quite shorter. I don't want to "turn-off" my target audience because they can only tolerate holding and scrolling an ipad for so long. At 53, even though I enjoy the versatility of my iphone, ipad, and laptop, I still like holding a physical book that I can dog-ear and throw in my backpack when I travel. Thank you.

As an older reader myself, perhaps the question you should ask yourself is if you genuinely think that OLDER readers have a shorter attention span than those brought up on News McNuggets and Tw*tter? Are you serious?

I think that might be the most insulting post I've read all day--and that's saying something.

Hitch
C. Gold

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Re: Specific reading audience
Posted: Feb 2, 2018 11:11 PM   in response to: booknookbiz in response to: booknookbiz
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Lol, I was thinking that myself. I'm just over fifty and consume books like people breathe air. This means I love getting those thousand page epic fantasies. I rarely buy anything less than 100 pages because there's not enough character development for my tastes and those take me about an hour to breeze through. The nice thing about switching to ebooks is that GRRM's biblical tomes will no longer break my arms holding them!

I always heard it was the Twitter/Wattpad generation who wanted to consume very short stuff on their phones. Us old folks are used to reading long sagas. You should probably do some research before making assumptions about length vs age.
Jack McEwan

Posts: 40
Registered: 04/03/16
Re: Specific reading audience
Posted: Feb 4, 2018 9:28 AM   in response to: booknookbiz in response to: booknookbiz
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I was simply asking for advice. As a new author I don't have much experience in this field and I am still learning the business. My first foray into research was this forum as I thought I could meet some nice people here that would be glad to help me. This was obviously a mistake. I don't see why certain people on this forum choose to respond with such a nasty tone. I even used myself as an example, at age 53, that if I had a choice to read a 300 page story, I would prefer to read an actual book than an e-reader. Just because you are quite successful and have expansive knowledge in this business does not give you license to fire insults at someone who is looking for some guidance. Isn't that what this forum is for? It shouldn't be for nasty, elitist snobs that enjoy patrolling these forums like sharks. You scour the forum looking for questions as an opportunity to openly rip someone apart because they unknowingly created a faux pas. It also gives you the chance to expound to everyone, with an air of superiority, that you are a connoisseur of literature and from this point on, everyone should recognize this as such, whenever they see your name appear on this forum. That was obviously your goal. It wasn't to offer helpful advice. Congratulations madam on achieving your purpose. You remind me of the character, Fortunato, in Edgar Allan Poe's story, "The Cask of Amontillado."

Edited by: Jack McEwan on Feb 4, 2018 9:29 AM
Jack McEwan

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Re: Specific reading audience
Posted: Feb 4, 2018 9:33 AM   in response to: Donna St Felix in response to: Donna St Felix
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Thank you, good point.
madtal

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Re: Specific reading audience
Posted: Feb 4, 2018 9:37 AM   in response to: Jack McEwan in response to: Jack McEwan
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The Little Prince has a word count just under 30,000 words, while Les Miserables is close to 655,000 words, and both of them really hold the reader's interest. As long as you stay within those two bounds you should be fine, if you think the length is the key issue.
Ralph E Vaughan

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Registered: 12/01/12
Re: Specific reading audience
Posted: Feb 4, 2018 9:45 AM   in response to: Jackie Weger in response to: Jackie Weger
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Jackie Weger wrote:
Salamander Mall: Where do you get this: Hint: the $$$ is in the 18-34 groups, shading to the younger more than the older.

Not disputing it--just asking because I have six authors in eNovel who write for that age group and they struggle. They are fine writers. When we have group promos those books are the least sold or downloaded and we often reach an aggregate of 92K subscribers in our group promos.

I'm curious about what the answer may be to help those authors move books.

Thanks.


I don't know if the Salamander's assertion really applies to books, but it does to television. It called the "key demographic" and identifies the age group with the most disposable income. These days, if you don't "get" a show, there's a reason -- it wasn't intended for you. Your writers might want to look at the shows aiming for that demographic, see what succeeds, what fails.

@OP: If you're not writing for children or teenagers, then you're writing for adults, basically yourself. Write the book you want to read. Unless you're really weirdly unique :-) you'll probably be surprised how many share your interests and taste. Good luck.
Jackie Weger

Posts: 274
Registered: 05/13/13
Re: Specific reading audience
Posted: Feb 4, 2018 10:14 AM   in response to: Jack McEwan in response to: Jack McEwan
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Jack: We are not being snobs or elitists. Your wrote: I am sure younger readers are perfectly comfortable with reading something of their interest up to 300 pages for example, but I think the older crowd would prefer something quite shorter. I don't want to "turn-off" my target audience because they can only tolerate holding and scrolling an ipad for so long.

That's where the snag came in. Your surety without facts to support it. The other thing is, you don't have a book yet, suggesting you prefer to write to market. Which is fine. You can Google that and find the answers that may or may not meet your needs. This might help: A target audience is genre-focused. One of my close colleagues has double Phd's and studies crystals for NASA. She writes full-length young adult Science Fiction and has a mailing list envied by dozens of us. Though her target audience is age 14 to 18, she has crossover adult fans because her books are so interesting.

Like many of those who commented in this thread I'm of the older crowd. Cruising eighty and dance a jig when I wake up every morning. I own five Kindles. I write genre focused ebooks and print editions.

Because you don't have an indie published book, you have yet to learn marketing to a preferred audience. That's the toughie whomever your audience. Good luck to you.
Simon Farrance

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Registered: 03/10/16
Re: Specific reading audience
Posted: Feb 4, 2018 10:28 AM   in response to: Jack McEwan in response to: Jack McEwan
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What you see as nasty looks like exasperation to me. In you post, you made some absurd assumptions which were insulting to older readers.
People here are glad to help and they dish out a lot of advice that isn’t always appreciated. Hitch in particular is excessively generous with her time and a useful source of information.
By the way, Hitch, I now incorporate page breaks into styles, and I love it. Thanks for that one.
Duane Dingle

Posts: 174
Registered: 06/04/14
Re: Specific reading audience
Posted: Feb 4, 2018 11:29 AM   in response to: Salamander Mall... in response to: Salamander Mall...
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I think you have it in reverse. In general terms, to me, 18-34 is the age group for the freebie grabbers. 44+ is the age group to BUY books of ANY size. The demographic is growing, they're generation is made up of high percentage of readers, they are more likely in their stage of life to have more time to read, and they have the disposable income so as not to be penny-warry with the books' price; in fact over a year ago I sent out a short survey to my readers to try and better understand them, and the majority that were kind enough to respond (most were 50+) claimed they were turned off by a low price (at or below $2.99). Since they have read much in their lifetime, I believe they are also more discerning and more critical of writing style, grammar and the story's originality than the generation after them. If you can win that group over, then you have a great chance of being successful.
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