I recently bought a Kindle while on holiday in Australia. The staff at the shop I bought it from didn't seem to be too familiar with its use. Stayed at a local motel with wireless and finally was able to register it. After a couple of days figured out how to use it for downloads. For the next week I sat around the pool of various resorts reading it. Lots of people walked past me but no body seemed very curious about it. My impression is that there is a total lack of awareness from the public about the device. I think maybe it needs some massive advertising publicity with top names on TV promoting it.
Any thoughts on this?
It's not very well embraced over here in the UK, I saw a kindle in a shop here, the ones that have just about every gadget and tech, and they didn't really know that much about it and no-one was interested in it =/
I can't afford a kindle so I use software, over here it's just not well known, I think reading has became niche, not mass.
I think if there's a huge movement to get people to buy them as gifts it would help because then people will know it's good and recommend it, but at the moment the kindle adverts here are shortly followed by the new apple product or tablet and all of that stuff. So we'll get the awareness up one Christmas after another. MWahaha
Passersby probably didn't ask because they know about it already, either from friends, family or work colleagues. When I bought mine a couple of years ago everyone was curious, these days the questions are more along the lines of what I pretend to read and what's actually on the Kindle. (g)
As for shop staff, well it's retail staff. Caring isn't the strong point of the job, and I say that as someone who worked a decade in a food store and never learnt to cook until I left.
Aussies are regarded as really high tech and they embrace anything new. But there was a genuine lack of interest. I mentioned the Kindle to a number of people including guests at the resorts I stayed at. People looked blank.....most of them had never heard of it. One asked if it was a new 4G mobile phone.
Interesting comments! I bought my Kindle back to Vanuatu and showed it to the headmaster of the high grade secondary school which my son attends. He had never heard of it before and was somewhat amazed. It seems to be promoted in the USA a lot with lots of promotional newspaper articles but I read the Oz newspapers on the internet every morning and don't recall ever seeing a Kindle mentioned. In Oz at the Dick Smith stores my Kindle cost me $175. The Kobi my mate bought cost him $85 from an Oz store.
I would imagine it has to be one or a combination of the fact that those people you introduced it to don't embrace new technology and/or are not big readers.
When I first learned about ebooks and ebook readers I had a strong interest from Day one. Though the new mobile phones don't interest me. Depends on what people like to spend their time doing I suppose.
You might be right here, but I have introduced it to a fairly large cross-section of individuals in the past 6 weeks and the general reaction is "WOW, THAT'S A NEAT DEVICE". They had obviously never heard of it. However I live in the South Pacific where there is almost zero media news about the Kindle. In fact I can't recall ever seeing any adverts either. Can't help thinking Amazon would do well with sales in Oz if they ran an advertising campaign. Problem is they have competitive look-alike readers like Kobi selling here at half the price. They should never have allowed this to happen from a business point of view.