In the beginning I thought giving books away during a promotion was a good thing because I figured that was a way to get my name and books out there. One of my books was picked up by ereader news today and I gave away 4,500 copies. The following month I sold about 40 copies. The month after that I sold about 30 ...the month after that about 20, so I did another small promotion...gave away about 200 copies, and now I haven't sold a book in over a week. I probably gave away 200 copies that I could have sold...and the book I'm talking about is a children's picture book. Be careful what you give away!
The question is: would you even have sold those without giving the far greater number away?
I have free monologues on my site. I'm reasonably sure most people who visit DON'T buy my books. But, conversely, I'm sure the fact that my monologue books sell pretty well is because so many people visit my site.
Marketing involves a lot of counter-intuitive math.
That is a good question. I'd like to think that people buy books because they are very well written....but marketing , I know, is very important. I'm in the process of getting a website up....well, someone's helping me with it. I just like creating .....stories, picture books, poetry.....I was actually shocked that 4500 people downloaded my words and artwork. Once I get the site up I'll probably have to take website 101...because I don't think the marketing part comes naturally to me....
Right. That's a teaser. Most authors have teasers on their websites, often the first chapter, maybe a chapter from the middle of the book. Plus the whole website is in effect an advertisement for the book.
That's a whole different thing than giving the book away for free!
It works for some people and some people it doesn't. I have not seen free giveaways translate into any real sales. The moment the free giveaway stops, the interest stops as if someone cut off a fountain. Perhaps people who have been successful with the program will share some tips on how they made it work...if they even know.
It didn't translate into many sales for me. Well, the first couple of months a little under 100, but after that they fell off.....and when you do more free promos.....well, the numbers got lower. I guess it takes years and years to build up a fan base.....and for some people, let's face facts....you have to die to become really popular.......take rock stars or Sylvia Plath for instance....and yet there are some that do it in an afternoon...
That's harder to do with children's books. I know some people say that they don't sell on kindle, but I don't believe it. Some people are selling a good amount of children's books. I think a lot of people are looking for visuals only...because of the kindle viewing....I list all of my books at the end of each book...but I haven't noticed that giving free books away have prompted many sales of the other books. Maybe it's my books, but I have gotten many four and five star ratings.