Hi there...does anyone know if having a website boosts sales? i had one but i got rid of it because i didn't think it was giving me much exposure. My sales have tanked in the last few months...perhaps this is why?
I built my first website in 1992 when the most sophisticated web browser was a Unix utility called Lynx (a pun on "links," get it?). It became fairly popular over the years because it is content-rich and deals with subjects of interest to a lot of historically minded people, especially guys. It has led to a couple of spin-off sites, and most recently to an author site especially for my books. Over the years I've had over five million visitors, probably closer to six million though I haven't been counting lately.
I suspect that most of my books are sold through my websites. In addition to the books I sell, I also make a bit of money through Amazon Associates and Google AdSense.
The heyday of websites is probably over. People don't need to come to my sites to find books and other stuff; they mostly know how to do the search themselves. Social media soaks up a lot of people's time that might otherwise go to web browsing. And the shift from PCs to smartphones and tablets probably also lessens the visits. None of my sites are really optimized for smartphones, though they work just fine on a tablet.
A website can certainly help. These days if someone is interested in something or someone, their first thought is to look for the website. Even if the website doesn't generate new readers, it's a way to market to people who've already enjoyed one of your books and might like another.