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Thread: Anyone use Booksends (formerly Bookblast) recently?


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Permlink Replies: 7 - Pages: 1 - Last Post: Mar 5, 2015 2:32 PM Last Post By: David Kersten
angelakulig

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Registered: 04/09/11
Anyone use Booksends (formerly Bookblast) recently?
Posted: May 29, 2014 12:11 PM
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I never got around to using bookblast, and now it seems it is booksends. Anyone use them? I've used KND, ENT, etc and I was wondering what I could expect.
angelakulig

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Re: Anyone use Booksends (formerly Bookblast) recently?
Posted: Jun 2, 2014 6:48 AM   in response to: angelakulig in response to: angelakulig
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BUMP
Jim Ashton

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Registered: 06/22/14
Re: Anyone use Booksends (formerly Bookblast) recently?
Posted: Jun 22, 2014 9:43 AM   in response to: angelakulig in response to: angelakulig
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We ran a 99c promo starting a few days ago (a Friday) in the Mystery/Thriller category. Booksends have 34,000 subscribers in that category, and charge $50. We needed to sell around 70 copies to break even - that's a 0.2% sale conversion. Sounded like a no-brainer.

24 hours after the promo went live we had sold fewer than 40 copies over and above what we would normally expect for this title. Day 2 saw no additional sales we can definitely credit to Booksends.

40 sales from a list of 34,000 'active readers' is a very poor return. So, either Booksends accepted a book that did not fit their subscriber list, their subscriber list is maybe not as 'active' as they claim, or their maths simply doesn't add up as an advertising opportunity.

This is only one example, and it may be on the end of the bell-curve of results. Your results (in a different category or on a different day) may be better, but go into it with the idea that you are paying to get a few more readers rather than buying meaningful/profitable advertising, and you won't be disappointed.
jesrphoto

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Re: Anyone use Booksends (formerly Bookblast) recently?
Posted: Jun 22, 2014 9:56 AM   in response to: Jim Ashton in response to: Jim Ashton
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Great insight, Jim.

I'm seriously playing with the idea of adding some sort of star based, book advertisement rating platform to my website, but I haven't figured out how to go about it yet. I think something where they're all rolled into one area and you can compare and contrast cost vs. return and over all satisfaction would be fairly helpful.

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Jim Ashton

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Re: Anyone use Booksends (formerly Bookblast) recently?
Posted: Jun 22, 2014 2:44 PM   in response to: jesrphoto in response to: jesrphoto
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I think that would be an extremely useful resource. The problem is that these things change so quickly. I tried Booksends because they came recommended by someone who had used them a while ago. Now, maybe things have changed, or maybe I just had a bad experience in this case. Who knows? If you can figure this maze out, I'll be there!
abhishek singh

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Registered: 06/27/14
Re: Anyone use Booksends (formerly Bookblast) recently?
Posted: Jun 26, 2014 8:39 PM   in response to: Jim Ashton in response to: Jim Ashton
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I used BookSends for my App. It sold 70 copies or so. The spot cost $40. Apps make 70 cents. So it was a good investment. Plus, along with our own blog, it helped us get to near Top 100.

I've heard very good things about BookSends at Kindle Boards. However, what you mention suggests perhaps the results vary sometimes.

We also have a site for promotions but only for free books. If you have a paid deal just leave a comment and we'll mention it if our deals curator likes it (www.kebooks.com).

For Free use the Slot Buying Site at Books Butterfly .

WE have around 40,000 email subscribers. And 50,000 daily active users for Kindle. However, these are focused around free.
Diane Rosalimsky

Posts: 1
Registered: 03/05/15
Re: Anyone use Booksends (formerly Bookblast) recently?
Posted: Mar 5, 2015 12:50 PM   in response to: angelakulig in response to: angelakulig
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I was getting the Bookblast everyday until it changed to BookSends. I got them for about 2 weeks and then it just stopped.

The books were good until they stopped coming. I did try to re-establish it but I still have not got them back automatically.
David Kersten

Posts: 1,153
Registered: 01/03/15
Re: Anyone use Booksends (formerly Bookblast) recently?
Posted: Mar 5, 2015 2:32 PM   in response to: angelakulig in response to: angelakulig
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I have a booksends ad running tomorrow. Unfortunately I also have an ENT ad running that day, and a Fussy Librarian ad the next day, so I won't be able to separate sales figures from each ad. However, if I can get 100 sales total from all 3 ads, the cost of the advertising is paid for. Obviously I hope to do better than that, but hey, I am not picky.

Oddly enough, I got in to Booksends, ENT, and Fussy Librarian, but Midlist rejected me. I always heard ENT was tough to get into...

I would be happy as hell if the Booksends ad did 70 sales by itself, it only cost me $35.
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