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Thread: sales have tanked. should i lower the price to 99 cents?


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Permlink Replies: 8 - Pages: 1 - Last Post: Aug 8, 2014 8:53 PM Last Post By: Brent
chowminsky

Posts: 25
Registered: 07/12/11
sales have tanked. should i lower the price to 99 cents?
Posted: Jun 26, 2014 4:51 AM
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Hi, I've been at 2.99 for 3 years and have done very well, however in the last 2 months I have practically NO sales. Has anyone had good luck when lowering the price, perhaps just for the summer?

Thanks
northwoodswriter

Posts: 257
Registered: 01/09/12
Re: sales have tanked. should i lower the price to 99 cents?
Posted: Jun 26, 2014 5:52 AM   in response to: chowminsky in response to: chowminsky
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I wouldn't lower the price, but that's just me. There are reasons other than your price that are affecting sales, and there isn't a thing you can do about it. Do you have just a single title? I'm presuming it's fiction, so why not write more? Put more works out there. The more you have, the more likely it is that people will find you. Right now my sales are doing better than they have in a while, but I haven't touched my prices. Things fluctuate, and you gotta ride the wave. Cheers!

~Darren Kirby
www.darrenkirby.com
abhishek singh

Posts: 100
Registered: 06/27/14
Re: sales have tanked. should i lower the price to 99 cents?
Posted: Jul 5, 2014 2:25 PM   in response to: chowminsky in response to: chowminsky
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Lots of authors have been talking about sales being slow. It was a colder winter than usual. So now that summer is here everyone is out and about. Things should get better in a few months.
acornwriter

Posts: 1,993
Registered: 07/21/10
Re: sales have tanked. should i lower the price to 99 cents?
Posted: Jul 5, 2014 5:15 PM   in response to: chowminsky in response to: chowminsky
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I don't think you should lower your prices. I understand the temptation but that will only make things worse. The reading public is becoming very spoiled. Whether it's blogs, e-articles or free ebooks, as authors we give way too much away.
Don.Dennis

Posts: 1,250
Registered: 06/25/13
Re: sales have tanked. should i lower the price to 99 cents?
Posted: Jul 5, 2014 5:24 PM   in response to: chowminsky in response to: chowminsky
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I've seen reports where this tactic has worked, never tried it myself.

I've also been receiving Amazon's Daily Deal Newsletter advising that a title has been reduced in price for one day only to .99c. I've briefly searched the ZON site but can't find a reference to how one gets on board with this type of promo? Does any one know - or is it restricted to certain categories or rankings of authors?

Failing this maybe try AMAZON's countdown deal for your book? That way you can test pricing from 99c back to your original pricing?

Cheers

Don.
Saadon Aksah

Posts: 382
Registered: 01/14/14
Re: sales have tanked. should i lower the price to 99 cents?
Posted: Jul 5, 2014 9:17 PM   in response to: chowminsky in response to: chowminsky
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Look at the price of the bestsellers and youll know why sales has tanked. In the UK its 1.99, 0.49 and 1 . In the US its 4.99 , 4.99 and 4.99 for the top three. Ive lowered my price from 2.99 to 0.99 and it did help. But Ive found better result if you push ur book.i.e more marketing.
xpicassox

Posts: 46
Registered: 07/02/12
Re: sales have tanked. should i lower the price to 99 cents?
Posted: Aug 8, 2014 10:34 AM   in response to: chowminsky in response to: chowminsky
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Yes I have. My book was doing almost nothing at all, a few sales a week for 4 months at $3.49 .. I dropped the Price down to .99 and my sales Skyrocketed from less to 20 a month to 800 units a month. Wow! I was doing that for almost 3 months from May 10 to July 30 .. Then around Ausgust 1st I saw my Sales Drop Drastically to around 5 a day from about 40 a day . I was stunned. Awful sales for the past 9 days, down from Good & Steady. I'm wondering if the implementation of KINDLE UNLIMITED has anything to do with this. Anyone with a similar story or Any Thoughts?

Thanks, Daniel
Saadon Aksah

Posts: 382
Registered: 01/14/14
Re: sales have tanked. should i lower the price to 99 cents?
Posted: Aug 8, 2014 11:41 AM   in response to: xpicassox in response to: xpicassox
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yup i hv no sale since aug1
Brent

Posts: 63
Registered: 05/11/14
Re: sales have tanked. should i lower the price to 99 cents?
Posted: Aug 8, 2014 8:51 PM   in response to: chowminsky in response to: chowminsky
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I've been doing around 300 a month at $6.37 on just one particular book. ( 105,000 words)

Now an interesting fact is sometimes painters who can't sell work at $400 have been encourages to increase the price to $4000 and then sold very piece of work...,.!

Why is this?

Perceived value!

I will never by a 0.99c book because if you the writer doesn't value his work - I wont either. But I will buy books at $5-$8 because if the author values his work, then so do I and I'm never disappointed.

If you can double your sales by halving your price you have achieved nothing. If you can quadruple sales by halving your price you are winning. But at .99c I'd have to sell 3900 books a month to earn what I do now. Anyone see the picture? If you treat what you do as a business, you will understand what I am saying. Now if sales drop for a month, drop the price a little and monitor it, but don't slash it!

I ignore every 0.99-3.99 book on Kindle even if the subject is what I'm interested in. You should too!

Edited by: Brent on Aug 8, 2014 8:52 PM
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