Bookshelf | Reports | Community | KDP Select

Home » Amazon KDP Support » Ask the Community » General Questions

Thread: New Graph for Ad Campaigns


This question is not answered. Helpful answers available: 2. Correct answers available: 1.

Reply to this Thread Reply to this Thread Search Forum Search Forum Back to Thread List Back to Thread List

Permlink Replies: 3 - Pages: 1 - Last Post: Apr 27, 2015 8:04 PM Last Post By: extradimensions
extradimensions

Posts: 4,140
Registered: 05/19/09
New Graph for Ad Campaigns
Posted: Apr 27, 2015 2:42 PM
 
Click to report abuse...   Click to reply to this thread Reply
Has anyone else seen the new graph for the AMS ad campaigns for KDP Select?
There is also a new column on the table called Average Cost of Sales (ACoS), as a percentage.
The graph displays ACoS, total sales, and total spend.
If you earn a 70% royalty with negligible delivery cost, ideally you'd love to see your ACoS less than 70%. If your ACoS is lower than your actual royalty percentage (after accounting for your delivery cost), your ad is making money short-term.
A lower bid has a chance of making money short-term, though it may not make impressions as quickly.
I have three low-bid ads presently with ACoS's of 20 to 40%. In the past, I had bid much higher, and my ACoS wasn't returning my investment (the ACoS exceeded 100%).
If your ACoS is well over 100%, it probably means you should lower your bid. Unless you have good reason to lose money short term.
billhiatt

Posts: 3,503
Registered: 09/15/12
Re: New Graph for Ad Campaigns
Posted: Apr 27, 2015 3:46 PM   in response to: extradimensions in response to: extradimensions
 
Click to report abuse...   Click to reply to this thread Reply
I'm not seeing the new info, which suggests to me that perhaps it only appears if one starts a new campaign.
Ron Chappell

Posts: 1,383
Registered: 12/30/12
Re: New Graph for Ad Campaigns
Posted: Apr 27, 2015 7:04 PM   in response to: billhiatt in response to: billhiatt
 
Click to report abuse...   Click to reply to this thread Reply
Bill, you may be right. I saw it today as I launched a new campaign - hadn't seen it before.
extradimensions

Posts: 4,140
Registered: 05/19/09
Re: New Graph for Ad Campaigns
Posted: Apr 27, 2015 8:04 PM   in response to: billhiatt in response to: billhiatt
 
Click to report abuse...   Click to reply to this thread Reply
I haven't launched a campaign since the 20th, but suddenly saw the new ad report today.
Maybe it's in beta mode like the bookshelf.
Legend
Helpful Answer
Correct Answer

Point your RSS reader here for a feed of the latest messages in all forums