When setting up an Amazon giveaway, they ask for odds. How do you set the number if you don't know how many will enter? What if you set it higher than the number of entrants? Any suggestions? Thoughts? Thanks.
It depends on how long you want the giveaway to last, how many entries you want, and how many books you want to give away. Anything not claimed by the time the giveaway ends can be used in another giveaway or gifted to someone.
Gary O'Riley wrote:
"Bucks to spend as they please"....is the answer, I'm sorry to say.
I'm sure Lee Child has picked-up a few more sales because desperate indie writers have done giveaways.
Interesting, but how do we know this?
What I'm seeing is that, unlike the paperback giveaways, prizes seem to be awarded on a rolling basis--and they show up on my month-to-date unit sales graph, as well as reflecting in the sales amounts. Either all of mine are getting reclaimed, or Amazon does in fact send them the e-book. I can't see any other possibility.
I went back and checked my figures, and sales on month to date unit sales for the ebook I'm doing the giveaway for exactly match the numbers from sales dashboard plus the number of books awarded so far. This does make it look as if people are getting the actual book, not a gift card.
I guess I could have a 100% claim rate, which would be nice, but if Amazon is really handling the giveaways the same way it handles gifting, not very many authors will be interested. When you gift, you know that you're rolling the dice to some extent. When you award prizes through Amazon, you expect that people will actually be getting your book.
This is what it says in the giveaway rules: "If you win a prize, you may not transfer, assign, or redeem the prize for cash. Sponsor or Amazon may substitute a prize with a prize of equal or greater value." I guess the second sentence could be construed to mean Amazon could send a gift code instead, but it certainly doesn't require that interpretation.
Oh, and here's this from Author Central: "eBooks are instantly delivered to winners and all non-winners are encouraged to try a free sample of the prize title. eBook giveaways can also run for up to 30 days vs. 7 days for physical books, and only new readers can enter because customers cannot own multiple copies of an eBook title in their library."
That seems pretty conclusive that winners get the book, not a gift card they can spend for anything.
Gary, you have made some very good contributions to the forum, but in this case you were clearly posting your theory as if it were fact. We all do that sometimes--I remember how one experienced forum member posted very insistently that Amazon Scout was a hoax perpetrated by some other company. That said, it is best to avoid presenting speculation as fact.