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Thread: why doesn't kindle try advertising on TV?


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Permlink Replies: 41 - Pages: 3 [ Previous | 1 2 3 ] - Last Post: Sep 20, 2017 8:57 AM Last Post By: mike63031
jm14

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Registered: 10/06/11
Re: why doesn't kindle try advertising on TV?
Posted: Jul 16, 2017 9:43 PM   in response to: thrasherll in response to: thrasherll
 
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thrasherll wrote:
I don't watch a lot of television but I don't recall seeing an advertisement by a bookstore mentioning specific books. I've seen commercials for large chain bookstores occasionally but I sure don't remember them hawking specific books.

Yes, that has always been the publisher's role. And still is, whether it is a traditional publisher or a self publisher.

Authors published by traditional houses sometimes go on promotional tours where expenses are paid for by the publisher. And of course authors have now and then hawked their work themselves even when traditionally published - doing readings, going to conferences, sending out newsletters and the like.

Oh, the delusions of some, the fantasies of others!
jm14

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Re: why doesn't kindle try advertising on TV?
Posted: Jul 16, 2017 9:47 PM   in response to: openhearted in response to: openhearted
 
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openhearted wrote:
ebooks made Mr. B a billionaire

That is hilariously funny...or would be were it not something you actually believe, which I fear you do.

I'd just be a trickle down voodoo economics beneficiary

No you wouldn't, man. Not you, with your books. That's pretty much clear from your posts.
thrasherll

Posts: 4,954
Registered: 06/27/12
Re: why doesn't kindle try advertising on TV?
Posted: Jul 16, 2017 10:06 PM   in response to: jm14 in response to: jm14
 
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jm14 wrote:
thrasherll wrote:
I don't watch a lot of television but I don't recall seeing an advertisement by a bookstore mentioning specific books. I've seen commercials for large chain bookstores occasionally but I sure don't remember them hawking specific books.

Yes, that has always been the publisher's role. And still is, whether it is a traditional publisher or a self publisher.

Authors published by traditional houses sometimes go on promotional tours where expenses are paid for by the publisher. And of course authors have now and then hawked their work themselves even when traditionally published - doing readings, going to conferences, sending out newsletters and the like.

Oh, the delusions of some, the fantasies of others!


My four mysteries were traditionally published and I did book signings at bookstores, gave talks to groups of mystery fans, went to writers conferences, etc. My publishers were on the smaller side and didn't pay for my trips to conferences or out-of-town bookstores but they did put ads in various magazines and made sure my books got to book reviewers. That was pretty much the extent of advertising.

So, now my question (not to you specifically) is if print bookstores have never found advertising books on television a worthwhile investment, why would Amazon?

L. L. Thrasher
openhearted

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Registered: 09/03/12
Re: why doesn't kindle try advertising on TV?
Posted: Jul 18, 2017 7:36 AM   in response to: thrasherll in response to: thrasherll
 
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hi

I am still okay with TV advertising

even ads in movie theatres

oh
Notjohn

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Re: why doesn't kindle try advertising on TV?
Posted: Jul 18, 2017 8:25 AM   in response to: thrasherll in response to: thrasherll
 
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I am amazed that this thread has 33 replies. (Well, now it has 34!) It seems that everyone knows better than Jeff Bezos how to run an online bookstore. No wonder Amazon doesn't sell many books! It's apparently run by an incompetent who doesn't know anything about advertising.

Like some others, I had Big Five publishers before I became a self-publisher. I even once had a full-page ad in the NYT Book Review section. Another publisher hired a firm that lined up twenty radio interviews. (I did one of them at 6 a.m. while on a ski trip to Colorado, tee hee. And that same evening I did a book signing at the Explore Bookstore downtown, also arranged by the publisher.) Yet another publisher got me a speaking gig in Seattle, which on that particular evening had its first blizzard in some years, which did a lot to dampen attendance. The sponsor however picked up my airfare and hotel stay.)

But nobody every advertised for me on television.

Good luck! -- NJ

Notjohn's Guide to E-Book & Print Formatting

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http://notjohnkdp.blogspot.com
openhearted

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Re: why doesn't kindle try advertising on TV?
Posted: Aug 8, 2017 4:17 PM   in response to: thrasherll in response to: thrasherll
 
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yes

ads shouldn't hawk specific books, but just the e-reading experience in general

I've see one of these, and think there should be more

to encourage young people to read literature, as opposed to erotica, or worse

I'm more concerned in finding a way out of this ebook slump--and to promote interesting fiction

oh

I've gotten a lot of nasty, hostile replies to this thread--if you are a hater--please stay away
openhearted

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Re: why doesn't kindle try advertising on TV?
Posted: Sep 11, 2017 7:57 AM   in response to: Notjohn in response to: Notjohn
 
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Notjohn

was this before TV was invented?

yuk, yuk

just kidding

I'm again thinking about Super Bowl ads

if Ford & GM think it's a good idea, why doesn't Mr. Bezos?

I'm just trying to think of ways to boost ebook sales

oh
Notjohn

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Re: why doesn't kindle try advertising on TV?
Posted: Sep 11, 2017 11:09 AM   in response to: openhearted in response to: openhearted
 
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I've gotten a lot of nasty, hostile replies to this thread--if you are a hater--please stay away

I've not seen any of those. And encouraging people to stay away is a sign of someone not sure of his argument. Or, or one of the Marx Brothers said: "Who ya gonna believe, me or your lying eyes?" (I think it was Chico, but there are those who attribute it to Groucho. I'm pretty sure it wasn't Karl.)

Good luck! -- NJ

Notjohn's Guide to E-Book & Print Formatting

The blog:
http://notjohnkdp.blogspot.com
openhearted

Posts: 295
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Re: why doesn't kindle try advertising on TV?
Posted: Sep 19, 2017 7:39 AM   in response to: B.L. Alley in response to: B.L. Alley
 
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hi

just can't help writing here

on Sunday I saw a fascinating report on 60 minutes about John le Carre (David Cornwell)

he was interviewed--I really liked Tinker, Taylor, Sailor Spy (actually, might have the title wrong)

recently, I saw an interview of John Grisham on the Today show--he was very interesting--I think he has two top 10 books out now

I read one of his books--I liked it a bit

I don't advocate that amazon publicize these guys, or similar stars, but indies--and new books

I'd like to see kindles advertised during the Super Bowl

I have seen an ad about ebook readers--it was good--it showed a teenager--this, of course, is the demographic

or 20-somethings

oh
Ward Rogers

Posts: 1,308
Registered: 12/02/16
Re: why doesn't kindle try advertising on TV?
Posted: Sep 19, 2017 7:48 AM   in response to: openhearted in response to: openhearted
 
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openhearted wrote:
hi

just can't help writing here

You could if you wanted to.

on Sunday I saw a fascinating report on 60 minutes about John le Carre (David Cornwell)

he was interviewed--I really liked Tinker, Taylor, Sailor Spy (actually, might have the title wrong)

He's a popular and culturally significant writer.
recently, I saw an interview of John Grisham on the Today show--he was very interesting--I think he has two top 10 books out now
He is also popular, but not at all culturally significant.
I read one of his books--I liked it a bit
That's nice, I suppose.

I don't advocate that amazon publicize these guys, or similar stars, but indies--and new books
Marketing other publisher's books is none of their business.

I'd like to see kindles advertised during the Super Bowl
Then purchase an ad; you can, you know, since you're the publisher and responsible for your marketing. However, since viewership for American football 🏈 is dwindling, you might not get much bang for your buck.

I have seen an ad about ebook readers--it was good--it showed a teenager--this, of course, is the demographic
The demographic is based on the book not the medium.

or 20-somethings
Or whatever...

oh

Oh no
Notjohn

Posts: 22,298
Registered: 02/27/13
Re: why doesn't kindle try advertising on TV?
Posted: Sep 20, 2017 2:44 AM   in response to: Ward Rogers in response to: Ward Rogers
 
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It does not speak well of us that this thread has had 3,666 views, or is it now 3,667?

(Use CreateSpace for paperbacks; use KDP for ebooks.)

Good luck! -- NJ

Notjohn's Guide to E-Book & Print Formatting

The blog:
http://notjohnkdp.blogspot.com
mike63031

Posts: 21
Registered: 03/30/12
Re: why doesn't kindle try advertising on TV?
Posted: Sep 20, 2017 8:57 AM   in response to: openhearted in response to: openhearted
 
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Some interesting comments in this thread.

For those who believe TV advertising is cheap - the average cost on a local station is around $1500/30 second spot. About $300,000.00 for the same 30 seconds for a national ad campaign. And that was in 2008 (http://smallbusiness.chron.com/much-television-advertising-really-cost-58718.html).

If the desire is for the publisher to pay for it - talk to the publisher.

TV advertising just doesn't "work" for specific books unless the author is already a best seller. If it did there would be a lot of it. In all my years (60+) I've seen only two books advertised on television and neither one was an Indie or written by a relative unknown author. However, as a publisher, someone here might try the experiment and then let the rest of us know how it worked out.

As to Amazon picking up the tab - like others I am compelled to ask, "Why?" See comment above above. There might also be copyright issues which Amazon doesn't want to become embroiled in.

Lots of reason for not advertising books on TV, personally, if anyone here can afford it and wants to fly in the face of reasoned logic I'm all for you. That is not said facetiously, either.

A suggestion, though, might be to get an interview on local community cable TV and plug the book that way.
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