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Permlink Replies: 18 - Pages: 2 [ 1 2 | Next ] - Last Post: Aug 24, 2017 7:37 AM Last Post By: Joseph M Erhardt
Jeff Deischer

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Registered: 11/16/13
sponsored product ad
Posted: Aug 9, 2017 4:09 PM
 
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I read the creating an ad process and not sure I understand it. I think that if you set your CPC bid at $1, and your daily budget limit at $1, your ad will be seen once if you win a bid. Is that correct? If not, where did I go wrong? Is there a way to look at bids broken down by percentages, or what the median bid is? I have no idea what it would take to win a bid.
Donna St Felix

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Re: sponsored product ad
Posted: Aug 9, 2017 5:13 PM   in response to: Jeff Deischer in response to: Jeff Deischer
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Jeff Deischer wrote:
I read the creating an ad process and not sure I understand it. I think that if you set your CPC bid at $1, and your daily budget limit at $1, your ad will be seen once if you win a bid. Is that correct? If not, where did I go wrong? Is there a way to look at bids broken down by percentages, or what the median bid is? I have no idea what it would take to win a bid.

I have an add going now. I set the bid at .02 cents (2 pennies) and have had at 5,000 impressions in two days. It is too soon to see sales.
Joseph M Erhardt

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Registered: 12/21/15
Re: sponsored product ad
Posted: Aug 9, 2017 6:16 PM   in response to: Jeff Deischer in response to: Jeff Deischer
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For sponsored ads, you get one click per about 500-1500 impressions.

For AMS ads of any stripe, the entire first week of responses (per the dashboard) can be ignored. The time lag in reporting is just that terrible. (Unless you have runaway clicks and are burning through your budget, but that's something I've never heard of in the first week.)

I refuse to bid more than 20 cents and am a bit miffed at having to bid that. A year ago bids of 8 cents would get you decent impressions. Of course, if you bid 20 cents and beat a bid of 13 cents, you only get charged 14 cents for any click (a penny plus the bid you beat).
Jeff Deischer

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Re: sponsored product ad
Posted: Aug 9, 2017 6:34 PM   in response to: Donna St Felix in response to: Donna St Felix
 
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But was I right about how the CPC and budget limit are related?
Jeff Deischer

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Re: sponsored product ad
Posted: Aug 9, 2017 6:34 PM   in response to: Joseph M Erhardt in response to: Joseph M Erhardt
 
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But was I right about how the CPC and budget limit are related?
Joseph M Erhardt

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Re: sponsored product ad
Posted: Aug 9, 2017 6:56 PM   in response to: Jeff Deischer in response to: Jeff Deischer
 
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Jeff Deischer wrote:
But was I right about how the CPC and budget limit are related?

These are related only in that if you have a bunch of clicks and your budget is exhausted, the system will no longer attempt impressions for you until the next day arrives and your budget is refreshed.

Don't think of the budget figure as a "budget." It's more like an additional safety stop, to keep you from running into a situation where you're burning money in an out-of-control fashion.

Edit: You may be asking if you're committed to the full budget figure each day. NO. You only get charged for the cost of the clicks. This is more visible with display ads, because there's a minimum $100 "budget." If you set up a display ad, let it run a month and encur $17.35 in click costs, and then decide to terminate the campaign, you're out $17.35 (plus whatever stray clicks may arrive because of reporting delays). You are NOT out the full $100. Again, the $100 is not really a "budget" figure--it's just an emergency stop figure if your clicks go crazy.

Edited by: Joseph M Erhardt on Aug 9, 2017 6:57 PM
Jeff Deischer

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Re: sponsored product ad
Posted: Aug 9, 2017 8:41 PM   in response to: Joseph M Erhardt in response to: Joseph M Erhardt
 
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Thanks.
Jeff Deischer

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Re: sponsored product ad
Posted: Aug 11, 2017 9:03 AM   in response to: Joseph M Erhardt in response to: Joseph M Erhardt
 
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So according to the email I got from KDP, there is no way to set a budget for a campaign, where it will stop when X amount has been spent. This is insane. How will I know when my own money allotted for Kindle advertising has been spent? Do I have to check a report every single day to see if I'm getting close to my budget?
writerbn

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Re: sponsored product ad
Posted: Aug 11, 2017 9:50 AM   in response to: Jeff Deischer in response to: Jeff Deischer
 
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Jeff Deischer wrote:
Do I have to check a report every single day to see if I'm getting close to my budget?
Basically, yes. Or you could do a product display ad campaign instead, for which you can set a total budget.

AMS isn't a "set it and forget it" type of system, anyway. It takes constant tweaking in order to make a decent profit.
Donna St Felix

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Re: sponsored product ad
Posted: Aug 11, 2017 9:51 AM   in response to: Jeff Deischer in response to: Jeff Deischer
 
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Jeff Deischer wrote:
So according to the email I got from KDP, there is no way to set a budget for a campaign, where it will stop when X amount has been spent. This is insane. How will I know when my own money allotted for Kindle advertising has been spent? Do I have to check a report every single day to see if I'm getting close to my budget?

When you hit $100 it will stop unless you stop it earlier.
Joseph M Erhardt

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Re: sponsored product ad
Posted: Aug 11, 2017 10:47 AM   in response to: Jeff Deischer in response to: Jeff Deischer
 
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Jeff Deischer wrote:
So according to the email I got from KDP, there is no way to set a budget for a campaign, where it will stop when X amount has been spent. This is insane. How will I know when my own money allotted for Kindle advertising has been spent? Do I have to check a report every single day to see if I'm getting close to my budget?

You can set a budget that works like you want it to work, for a display ad (either type). For a "sponsored" ad, where the "budget" is refreshed every day, there is no secondary, overall budget-stop figure that you can set.
Jeff Deischer

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Registered: 11/16/13
Re: sponsored product ad
Posted: Aug 11, 2017 2:14 PM   in response to: Jeff Deischer in response to: Jeff Deischer
 
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Thanks, everyone. This is totally different from Facebook ads, for example.
Adam W. Thielen

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Registered: 07/10/16
Re: sponsored product ad
Posted: Aug 11, 2017 3:48 PM   in response to: Joseph M Erhardt in response to: Joseph M Erhardt
 
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Joseph M Erhardt wrote:
For sponsored ads, you get one click per about 500-1500 impressions.

For AMS ads of any stripe, the entire first week of responses (per the dashboard) can be ignored. The time lag in reporting is just that terrible. (Unless you have runaway clicks and are burning through your budget, but that's something I've never heard of in the first week.)

I refuse to bid more than 20 cents and am a bit miffed at having to bid that. A year ago bids of 8 cents would get you decent impressions. Of course, if you bid 20 cents and beat a bid of 13 cents, you only get charged 14 cents for any click (a penny plus the bid you beat).

We may have gone back and forth on this before, but could you tell me exactly what type of ads? Amazon has a couple different types, and their wording confuses me.

Thing is, I can't get impressions numbering above a couple hundred a day even at 50 cents a click. I talked to amazon support for months and they just told me things like my budget wasn't high enough (which doesn't make sense). I could never figure out what was wrong. And I could never get it to assure me that my ad would show up on kindle devices.

Joseph M Erhardt

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Registered: 12/21/15
Re: sponsored product ad
Posted: Aug 11, 2017 5:38 PM   in response to: Adam W. Thielen in response to: Adam W. Thielen
 
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We may have gone back and forth on this before, but could you tell me exactly what type of ads? Amazon has a couple different types, and their wording confuses me.

The "sponsored" ads are those in a carousel-type of icon display near the bottom of a book's product page. This carousel usually shows just under the "People who bought this book also bought" carousel or "People who viewed this book also viewed" carousel.
I do not think that these types of ads will show on a Kindle--they only get shown on the Amazon site. If I'm wong, I'm sure someone will correct me.

Display adds--whether interest-based or product-based--should show on Amazon's product pages at the middle right of the web page. Note that a subset of these ads may not qualify for display on Kindle devices, but if that's the case, there'll be extra verbage explaining why, in your ad campaign approval e-mail.

Thing is, I can't get impressions numbering above a couple hundred a day even at 50 cents a click.

Whoa. I'd scale that back a bit. What genre is your work in?

I talked to amazon support for months and they just told me things like my budget wasn't high enough (which doesn't make sense). I could never figure out what was wrong. And I could never get it to assure me that my ad would show up on kindle devices.

You can always run multiple campaigns for the same book, changing the wording of your ad this way and that, and see what works best.
(If you're going to try this, you might save yourself some work by using the "Copy" feature at the far right of the ad campaign's information line.)

Good luck. "May random chance augur in your favor." :)
Adam W. Thielen

Posts: 62
Registered: 07/10/16
Re: sponsored product ad
Posted: Aug 12, 2017 4:25 PM   in response to: Joseph M Erhardt in response to: Joseph M Erhardt
 
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I actually made about 8 campaigns so far.

It's urban fantasy/supernatural/vampire.

First one I made took off like a rocket and I got like a bunch of sales (for me) right away. Then it died. And it has stayed dead forever, only being able to trickle in impressions.

It has nothing to do with the PPC. I don't know what's going on, so I just keep going back and trying to figure it out. I feel blacklisted, though I've been assured it's nothing like that by Amazon. So just wanted to ask what type of ad, I will be trying again in about a month or so.

Thanks
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