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Permlink Replies: 8 - Pages: 1 - Last Post: Sep 27, 2017 1:58 PM Last Post By: acornwriter
wirdmonger

Posts: 1,085
Registered: 01/07/12
ads show misleading turnover
Posted: Aug 17, 2017 11:59 AM
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Ive been experimenting with amazon ads for quite a while now. Currently I'm comparing click through rates for different ad blurbs. I'm using the same key words, same ads and, comparing across the same book. What I see is that you get the same data for a keyword across each book. This is misleading. It makes an ad look more effective than it actually is.
wirdmonger

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Registered: 01/07/12
Re: ads show misleading turnover
Posted: Sep 13, 2017 1:05 AM   in response to: wirdmonger in response to: wirdmonger
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Well I kept watching and eventually sent a query to Amazon and here's what I got back:

<Hello,

We recently discovered a discrepancy in the estimated total sales attributed to your interest-targeted Product Display Ad campaigns with Kindle E-reader placement. This issue may have resulted in over-reported Estimated Total Sales, also impacting the Advertising Cost of Sales (ACoS) calculation. This reporting error did not affect your royalties or your billing, which is based solely on clicks.

As of today, your reports have been corrected and you should now see the adjusted numbers in your campaign dashboard. We apologize for the inconvenience and have applied a click credit of $50 to your AMS account.

Thank you for using Amazon Marketing Services.>

So YAY!!! And now I can keep on havinga great time with my ads.
writerbn

Posts: 5,235
Registered: 05/12/12
Re: ads show misleading turnover
Posted: Sep 13, 2017 5:24 AM   in response to: wirdmonger in response to: wirdmonger
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I got the same e-mail, although with a smaller credit applied. It's good to know I wasn't imagining things when I suspected a problem with the system.
wirdmonger

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Registered: 01/07/12
Re: ads show misleading turnover
Posted: Sep 14, 2017 11:09 AM   in response to: wirdmonger in response to: wirdmonger
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So I set up another ad replicating my key words, for the same book, with a different blurb. So far so good. Looks like the bug is fixed.
acornwriter

Posts: 1,956
Registered: 07/21/10
Re: ads show misleading turnover
Posted: Sep 25, 2017 10:50 AM   in response to: wirdmonger in response to: wirdmonger
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Anyone have a link to a thread where authors are comparing notes about their ad campaigns? Thanks!
wirdmonger

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Registered: 01/07/12
Re: ads show misleading turnover
Posted: Sep 26, 2017 1:45 AM   in response to: acornwriter in response to: acornwriter
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I read a very long thread on k-boards. Here are the takeaways:

  • use key word ads only
  • use words and phrases that are a very very good match to what your book offers
  • remove or reduce bids on words that get clicks but no buys
  • remember to take away the non-royalty portion of turn over in the sales report to understand if you are actually making money!
  • if you see page reads go up that could be your ad working but unfortunately amazon won't tell you :-(
  • if you are like me and sell more paper backs than ebooks you are even more in the dark
  • that's right, your paperback sales are noted from Createspace
  • but not expanded distribution
  • I consider an ad to be good value I am spending under 10 percent of the turn over
  • unlike key words in the book set up you are allowed to use competitors names and titles as key words
  • keep ads running, words you didn't think were good might spark into life
  • but you need to work on your blurbs so try new ads with the same good keywords - use the copy function to set up new ads.

Hope this is useful!
acornwriter

Posts: 1,956
Registered: 07/21/10
Re: ads show misleading turnover
Posted: Sep 26, 2017 10:25 AM   in response to: wirdmonger in response to: wirdmonger
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Wow... didn't expect that. Thank you.

I've been around for years but this is my first venture into AMS ads. I put .05 per click. That's probably too low but I'm testing the waters. It's complex. Lots of ways to design a campaign. I have a lot to learn. Kinda like playing the stock market, lol.

I've been drawing readers by blogging but that is time-consuming. I think I've reached a threshold and Amazon is funneling me into paying for advertising. We'll see what happens.

How do they deduct your fee? Once a month? Can you accidently run up a huge bill?

Using another author's name as a keyword, that's interesting. Wonder how they feel about that?

Can I just sit here on the couch, listening to the radio, chatting AMS all day and call it working? ;-)
R Butler

Posts: 141
Registered: 09/20/17
Re: ads show misleading turnover
Posted: Sep 26, 2017 10:33 AM   in response to: wirdmonger in response to: wirdmonger
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wirdmonger wrote:
I read a very long thread on k-boards. Here are the takeaways:

  • use key word ads only
  • use words and phrases that are a very very good match to what your book offers
  • remove or reduce bids on words that get clicks but no buys
  • remember to take away the non-royalty portion of turn over in the sales report to understand if you are actually making money!
  • if you see page reads go up that could be your ad working but unfortunately amazon won't tell you :-(
  • if you are like me and sell more paper backs than ebooks you are even more in the dark
  • that's right, your paperback sales are noted from Createspace
  • but not expanded distribution
  • I consider an ad to be good value I am spending under 10 percent of the turn over
  • unlike key words in the book set up you are allowed to use competitors names and titles as key words
  • keep ads running, words you didn't think were good might spark into life
  • but you need to work on your blurbs so try new ads with the same good keywords - use the copy function to set up new ads.

Hope this is useful!


Having spent weeks researching the program earlier this year and a few months testing the system, this is one of the best summaries I've seen yet, thank you for posting it.
acornwriter

Posts: 1,956
Registered: 07/21/10
Re: ads show misleading turnover
Posted: Sep 27, 2017 1:58 PM   in response to: wirdmonger in response to: wirdmonger
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Same keywords but different blurb... I hope you'll keep us posted on your success.
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