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Thread: Ad Impressions


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Permlink Replies: 4 - Pages: 1 - Last Post: Oct 1, 2017 12:45 AM Last Post By: wirdmonger
Byron

Posts: 2
Registered: 09/09/17
Ad Impressions
Posted: Sep 30, 2017 11:09 AM
 
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Hi, how is it that an ad started by mistake and terminated immediately after review can have hundreds more impressions than an identical ad 13 days old?
Joseph M Erhardt

Posts: 4,527
Registered: 12/21/15
Re: Ad Impressions
Posted: Sep 30, 2017 12:06 PM   in response to: Byron in response to: Byron
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If the identical ad began at about the time all those ad credits were handed out (and the timing seems right), the older ad was activated when bids were still reasonable and got impressions. Impressions currently (especially on display ads) are as rare as lepidopteran bicuspids, unless you want to bump the bid to ridiculous levels.

This all should, shortly, get back to some flavor of normal. I hope.
Byron

Posts: 2
Registered: 09/09/17
Re: Ad Impressions
Posted: Sep 30, 2017 2:00 PM   in response to: Joseph M Erhardt in response to: Joseph M Erhardt
 
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thank you. it actually started one week later but ran for less than an hour. Bids?
Joseph M Erhardt

Posts: 4,527
Registered: 12/21/15
Re: Ad Impressions
Posted: Sep 30, 2017 3:50 PM   in response to: Byron in response to: Byron
 
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Byron wrote:
thank you. it actually started one week later but ran for less than an hour. Bids?

I'm not sure what you're asking. If your original campaign accidentally had a bid of $1, e.g., it would certainly get a lot of impressions.

Do also realize that AMS ad dashboard data is seriously delayed. For almost any new campaign, any data you get back in the entire first week is forgettable and not useful in basing any opinions on. (Unless you've got runaway clicks, something I've never heard about.)
wirdmonger

Posts: 1,101
Registered: 01/07/12
Re: Ad Impressions
Posted: Oct 1, 2017 12:45 AM   in response to: Byron in response to: Byron
 
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Ads suffer a lot of delay. You might hit terminate but the ad actually keeps running for a while. So never bid high right off the bat. Wait and slowly move up bids over a few days.
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