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Thread: AMS Question: How does adjusting bid amounts affect ad placement, etc...


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Permlink Replies: 19 - Pages: 2 [ Previous | 1 2 ] - Last Post: Oct 3, 2017 7:17 PM Last Post By: bob
Bruce

Posts: 41
Registered: 06/15/15
Re: AMS Question: How does adjusting bid amounts affect ad placement, etc...
Posted: Oct 2, 2017 11:11 PM   in response to: Bruce in response to: Bruce
 
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thanks to everyone who provided information and opinions on this topic. much appreciated! :))
Bruce

Posts: 41
Registered: 06/15/15
Re: AMS Question: How does adjusting bid amounts affect ad placement, etc...
Posted: Oct 3, 2017 1:33 AM   in response to: aerki in response to: aerki
 
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Thank you very, very much for all that information, aerki.

I wanted to ask you about bookbub...I just went their website and signed up for the beta of their advertising program, so I'm wondering how you are advertising on there now? Are you getting worthwhile results from that site? Do you have any idea how popular that site is? Why did you choose that?

I really, really want to promote my book worldwide because my book is for learning Korean language, which is very popular in India as well as European and other countries where many people know English. To my knowledge there are few books for learning Korean available in languages besides English and maybe Chinese, so I think I have a huge opportunity here if I can get it out to people in other countries.

Do you know any other avenues to effectively advertise worldwide on a small budget?
aerki

Posts: 368
Registered: 02/25/12
Re: AMS Question: How does adjusting bid amounts affect ad placement, etc...
Posted: Oct 3, 2017 7:18 AM   in response to: Bruce in response to: Bruce
 
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Bruce wrote:
Thank you very, very much for all that information, aerki.

I wanted to ask you about bookbub...I just went their website and signed up for the beta of their advertising program, so I'm wondering how you are advertising on there now? Are you getting worthwhile results from that site? Do you have any idea how popular that site is? Why did you choose that?

I really, really want to promote my book worldwide because my book is for learning Korean language, which is very popular in India as well as European and other countries where many people know English. To my knowledge there are few books for learning Korean available in languages besides English and maybe Chinese, so I think I have a huge opportunity here if I can get it out to people in other countries.

Do you know any other avenues to effectively advertise worldwide on a small budget?


Bookbub is the PRIMARY advertising site for authors. They have email lists that send out free or bargain books that have been editor selected, and it's by genre. So if you want scifi book recommendations on the cheap, bookbub is your place to go. On those email lists there is an advertising box at the bottom, and that's where my ads show.

I write fiction. I do not know how well non-fiction will work with bookbub. Also, it's pay by impressions, not by clicks. I'm advertising in the UK, Canada, Australia right now with them, and I'm getting about a click for every 30 or 40 cents spent. However, when I used it for the US store, after a few months it started to become crap, because I think I exhausted the majority of their scifi readers. I may get to that point with the foreign countries, but so far I haven't.

You could experiment with it, but I think AMS is your best bet with a tiny niche of Korean language learners. Bookbub can give you great results, or suck your money away. You can pay for 1000 impressions and get 20 clicks out of that (which is my norm) or you could get 0. You still pay the same, so it's kind of like gambling. On AMS you only pay for clicks, so there's no risk there. People don't have to buy from a click, but at least you know they checked it out. With impressions they just see the ad on the screen and move on by.

If AMS was available for other countries, I'd pull out of bookbub and go through them. But since it's not, Bookbub is still advantageous for me. AMS is simply better.
Bruce

Posts: 41
Registered: 06/15/15
Re: AMS Question: How does adjusting bid amounts affect ad placement, etc...
Posted: Oct 3, 2017 7:27 AM   in response to: aerki in response to: aerki
 
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I see. Thank you. From your perspective, is roughly 1000 impressions just in the US alone a day a 'tiny niche'? I never expected near that many and the "word on the street" is that Korean is a hot language these days... and I really need to get exposure in India and other countries, somehow. Just the US, where Korean is about the 20th most common foreign language taught in universities, compared to the first in China and maybe second or third in India, is not going to make me any money, and so far, hasn't really...

Do you know of any other options? Have you tried Facebook? Google?
bob

Posts: 10
Registered: 10/28/16
Re: AMS Question: How does adjusting bid amounts affect ad placement, etc...
Posted: Oct 3, 2017 7:17 PM   in response to: aerki in response to: aerki
 
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Thanks for the info Aerki, that's great stuff.

What is the purpose of having 8-10 keyword ads? Instead of just one very large one?
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