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Thread: Understanding Sponsored Ad Campaign Report


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Permlink Replies: 2 - Pages: 1 - Last Post: Oct 7, 2017 5:35 AM Last Post By: Joseph M Erhardt
MRS L C DEWHURST

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Registered: 04/27/17
Understanding Sponsored Ad Campaign Report
Posted: Oct 7, 2017 3:59 AM
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On the Sponsored Ad campaign report how can you tell the difference between a Keyword that nobody has searched on and one that you haven’t bid high enough on? I notice some Keywords have a dash against them and some have a zero. Does anyone know what this means?
writerbn

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Registered: 05/12/12
Re: Understanding Sponsored Ad Campaign Report
Posted: Oct 7, 2017 5:35 AM   in response to: MRS L C DEWHURST in response to: MRS L C DEWHURST
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MRS L C DEWHURST wrote:
I notice some Keywords have a dash against them and some have a zero. Does anyone know what this means?
Unfortunately, no. It seems to be just bad programming, but nobody has ever figured out the difference (if any).
Joseph M Erhardt

Posts: 4,306
Registered: 12/21/15
Re: Understanding Sponsored Ad Campaign Report
Posted: Oct 7, 2017 5:35 AM   in response to: MRS L C DEWHURST in response to: MRS L C DEWHURST
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MRS L C DEWHURST wrote:
On the Sponsored Ad campaign report how can you tell the difference between a Keyword that nobody has searched on and one that you haven’t bid high enough on?

Not easily. I would guess that you could compare the bids of the working keywords vs. the slow keywords. If the bids are similar, the slow keywords aren't being searched often. However, they're still keywords getting hits, so if you're not running into the keyword limit, I'm not seeing a reason to pull those right away.

I notice some Keywords have a dash against them and some have a zero. Does anyone know what this means?

I think that's just programming inconsistency. I do have multiple sponsored ads for the same title, and if one ad shows a hit, it looks like the other ad will show zero for the same keyword. But, I'm not positive of this.
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