Bookshelf | Reports | Community | KDP Select

Home » Amazon KDP Support » Ask the Community » General Questions

Thread: Have you seen someone advertising your book?


Reply to this Thread Reply to this Thread Search Forum Search Forum Back to Thread List Back to Thread List

Permlink Replies: 13 - Pages: 1 - Last Post: Oct 28, 2017 7:50 AM Last Post By: Salamander Mall...
George

Posts: 74
Registered: 10/13/14
Have you seen someone advertising your book?
Posted: Oct 23, 2017 5:12 PM
Click to report abuse...   Click to reply to this thread Reply
Has anyone else seen Google advertisements for their book when doing a Google search for the title?

The ad

1. Asks "Did you like this book?" This includes a thumbs up or down.

2. Gives the searcher an opportunity to share with the usual suspects like Facebook.

3. Has a link to Google Books page of the book.

4, And below the ad is a "feedback" link.

It looks like a legit ad but I'm not paying for any Google adwords and haven't for a few months.

Anyone else seen this? Any guesses on who if paying for it? Could AMS be the culprit? Could Google be doing it?

Thanks.

Edited by: George on Oct 23, 2017 5:13 PM
Donna St Felix

Posts: 5,418
Registered: 09/18/13
Re: Have you seen someone advertising your book?
Posted: Oct 23, 2017 5:19 PM   in response to: George in response to: George
Click to report abuse...   Click to reply to this thread Reply
George wrote:
Has anyone else seen Google advertisements for their book when doing a Google search for the title?

The ad

1. Asks "Did you like this book?" This includes a thumbs up or down.

2. Gives the searcher an opportunity to share with the usual suspects like Facebook.

3. Has a link to Google Books page of the book.

4, And below the ad is a "feedback" link.

It looks like a legit ad but I'm not paying for any Google adwords and haven't for a few months.

Anyone else seen this? Any guesses on who if paying for it? Could AMS be the culprit? Could Google be doing it?


I just did a Google search on one of my titles. There were 216,000 links that came up. I checked a few of them and they appear to be scammers wanting credit card numbers.
George

Posts: 74
Registered: 10/13/14
Re: Have you seen someone advertising your book?
Posted: Oct 23, 2017 5:53 PM   in response to: Donna St Felix in response to: Donna St Felix
Click to report abuse...   Click to reply to this thread Reply
Thanks for checking, Donna. This is an ad to the right of the search results where we usually see ads related to our search. It is about 3X4 inches.

I wonder if it is specifically directed at the searcher or if it depends on the search.

Would anyone be willing to search for

colder case

?

If you see the ad, do you see a similar ad when searching for your title?

Thanks.
Ron Stieger

Posts: 13
Registered: 07/14/16
Re: Have you seen someone advertising your book?
Posted: Oct 23, 2017 6:41 PM   in response to: George in response to: George
Click to report abuse...   Click to reply to this thread Reply
Yeah, that’s a google thing. I see it for yours and mine (if I include title and author) and other titles, as long as the book is the top search result (or near the top). Search for a movie or a restaurant and you’ll get a similar block. It’s all about google trying to provide more value and not just plain vanilla search results.
Salamander Mall...

Posts: 299
Registered: 10/16/17
Re: Have you seen someone advertising your book?
Posted: Oct 23, 2017 6:58 PM   in response to: George in response to: George
Click to report abuse...   Click to reply to this thread Reply
Google Books isn't so much an advertisement than yet another manifestation of Google's desire to be all things to all people ... except a verb, of course.
George

Posts: 74
Registered: 10/13/14
Re: Have you seen someone advertising your book?
Posted: Oct 24, 2017 12:32 AM   in response to: Ron Stieger in response to: Ron Stieger
Click to report abuse...   Click to reply to this thread Reply
Thank you for the effort and thanks for the explanation. It makes sense and solves the mystery.
George

Posts: 74
Registered: 10/13/14
Re: Have you seen someone advertising your book?
Posted: Oct 24, 2017 10:06 PM   in response to: George in response to: George
Click to report abuse...   Click to reply to this thread Reply
After experimenting with this ad some more, it looks like its purpose to to avoid direct links to amazon.com in the search results. When clicking on the ad it opens new searches and none of the results go to amazon.com. Even the one that is a share to Facebook ultimately links to dubious search results FROM facebook, again with no direct links to amazon.com.

There is one link in the ad that goes to Google Books and from there there is a link to amazon.com and other legit sellers, but by then Google Books is going to get a cut for directing traffic to amazon.com.

This is the only reason I will try to shut down sites with false advertising of pdf editions, because they vacuum traffic away from amazon.com and after so many bogus clicks the potential buyer is either screwed or gives up.

I'm not sure what can be done about this Google ad thing and maybe nothing can be.

Anyone interested can download the image file of the search that includes the ad here:

https://www.pinterest.com/pin/340162578097658678/

or download it:

https://mega.nz/#!R7wgCbTC!UCV9mjko5p4JerR_OIp0SfJ3MxXP9tyTyQ3TMWEcNUs

Notice there are already direct links in the search results to amazon.com so clicking the ad is a waste of time. It looks like the only solution is to attract buyers within amazon.com already.

Edited by: George on Oct 24, 2017 10:11 PM
George

Posts: 74
Registered: 10/13/14
Re: Have you seen someone advertising your book?
Posted: Oct 24, 2017 10:38 PM   in response to: George in response to: George
Click to report abuse...   Click to reply to this thread Reply
It looks like the ad is a diversionary tactic that avoids links to amazon.com. Even the share is a link from Facebook to non-amazon.com sites. This bait-and-switch is the only reason I do cease and desist -- because diverted traffic is lost sales.

Here is a screenshot of the ad:

https://www.pinterest.com/pin/340162578097658678/
George

Posts: 74
Registered: 10/13/14
Re: Have you seen someone advertising your book?
Posted: Oct 25, 2017 4:18 AM   in response to: George in response to: George
Click to report abuse...   Click to reply to this thread Reply
This is getting interesting. I've only sold a few books in the last few weeks, and that is a new low record. It is too soon to tell if these Google ads make the difference but it is interesting nonetheless.

It looks like Google is going into the book business in competition with KDP.

One link in the ad goes to Google Books which appears to be a product page. A link from there goes "Information for Publishers."

http://books.google.com/support/partner/?hl=en

This is meant for writers and publishers of books. So it looks like someone took my opportunity and used it to divert traffic to pages it preferred. No doubt, the links in the ad were put there by whoever paid for the ad. Who would that be? That is the next step.
writerbn

Posts: 5,224
Registered: 05/12/12
Re: Have you seen someone advertising your book?
Posted: Oct 25, 2017 5:29 AM   in response to: George in response to: George
Click to report abuse...   Click to reply to this thread Reply
George wrote:
This is getting interesting. I've only sold a few books in the last few weeks, and that is a new low record. It is too soon to tell if these Google ads make the difference but it is interesting nonetheless.

It looks like Google is going into the book business in competition with KDP.


They've been in competition with KDP for a long while and, in fact, outperform KDP in many international marketplaces. Goo*gle Play is my best-performing vendor, next to the Zon.
George

Posts: 74
Registered: 10/13/14
Re: Have you seen someone advertising your book?
Posted: Oct 27, 2017 2:21 PM   in response to: writerbn in response to: writerbn
Click to report abuse...   Click to reply to this thread Reply
That is interesting. While I knew Google had its hand in the book market, are you saying these are ads directed at me to market in Google Play? I'm sometimes dense but I don't see how Google Play is much of a factor as it is only one small link (lower left of the page)

https://books.google.com/books/about/Colder_Case.html?id=YJbLrQEACAAJ

That is the Google page that the ad linked to.

Sorry, I'm still confused about who benefits here.

Edited by: George on Oct 27, 2017 2:22 PM
writerbn

Posts: 5,224
Registered: 05/12/12
Re: Have you seen someone advertising your book?
Posted: Oct 28, 2017 5:14 AM   in response to: George in response to: George
Click to report abuse...   Click to reply to this thread Reply
George wrote:
That is interesting. While I knew Google had its hand in the book market, are you saying these are ads directed at me to market in Google Play? I'm sometimes dense but I don't see how Google Play is much of a factor as it is only one small link (lower left of the page)
I have no idea about the ads, but what you linked to a simply an entry on Google Books. Every book on the planet (and maybe some from outside it) will eventually have a Google Books entry; that's their goal. It's not an ad, just an entry in a catalog.

It sounds like you may be confusing ads with the indexed information that comes up on the upper right corner of the search results. For example, if I search for a restaurant, there will be a box that shows up with the name, hours, telephone numbers, map, etc. If you search for a book, what you get is a Google Books entry.

As for Play, my point was in response to your comment that they are just starting to offer KDP some competition. They've been doing that for several years, and are doing far better in many international markets.
Srinivas

Posts: 1
Registered: 10/28/17
Re: Have you seen someone advertising your book?
Posted: Oct 28, 2017 5:59 AM   in response to: George in response to: George
Click to report abuse...   Click to reply to this thread Reply
Not, But I have seen many authors advertising on Facebook and the response has been amazing , the people engagement is nice on social media
Salamander Mall...

Posts: 299
Registered: 10/16/17
Re: Have you seen someone advertising your book?
Posted: Oct 28, 2017 7:50 AM   in response to: George in response to: George
Click to report abuse...   Click to reply to this thread Reply
George wrote:
That is interesting. While I knew Google had its hand in the book market, are you saying these are ads directed at me to market in Google Play? I'm sometimes dense but I don't see how Google Play is much of a factor as it is only one small link (lower left of the page)

https://books.google.com/books/about/Colder_Case.html?id=YJbLrQEACAAJ

That is the Google page that the ad linked to.

Sorry, I'm still confused about who benefits here.

The only thing that's correct in all these posts is that you are confused. They are not ads; they are not labeled Ad, as paid ads are. Nor are they connected with Google Play. All you saw were search results, which, if you clicked on them, took you to a more specialized search engine, one limited to books. The book database goes back several centuries, which can be very helpful to scholars and bibliophiles, the search engine's intended users. It is not about you. It is not about your book. Get over it.
Legend
Helpful Answer
Correct Answer

Point your RSS reader here for a feed of the latest messages in all forums