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Thread: Marketing, are followers and "likes" important?


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Permlink Replies: 6 - Pages: 1 - Last Post: Nov 2, 2017 9:14 AM Last Post By: La Venta West
psychicvampire

Posts: 1,233
Registered: 10/08/11
Marketing, are followers and "likes" important?
Posted: Oct 31, 2017 7:26 PM
 
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Hello,

Longtime member with a question! ( I haven't been here in forever)

When you go to an author's page or social media and find that the author doesn't have any (or very few) followers or likes do you come to the conclusion that their books are not doing well? I noticed best selling authors have a lot of followers on Twitter and social media.

I was watching a movie on television, actually (don't laugh) it was 50 Shades Greyer, and the main character worked for a publishing company. In one scene, she suggested that they pick up a book by this person with huge social media presence which will help them sell books.

So the seeds were being planted that obviously having social media presence is important. So I started looking for ways to increase followers. I would add people and they wouldn't follow back, and so on. So I eventually found a company that will help with social media. . He said the illusion of having fans or followers will attract interest because people in general are attracted to popularity. He apparently has a subscription list and he tells his subscribers to like certain pages and they do it.
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So I went ahead and signed up (I paid for his services) and he delivered 5,000+ followers. He can deliver thousands more but I didn't want to do too many just yet.

I'm hoping that the "social media boost" will attract NEW readers or make readers interested enough in me or my books. Thoughts? Do you think it's true that people won't buy your book if you are not "popular" on Amazon (reviews) or Twitter/Facebook?
C. Gold

Posts: 489
Registered: 02/17/15
Re: Marketing, are followers and "likes" important?
Posted: Oct 31, 2017 8:12 PM   in response to: psychicvampire in response to: psychicvampire
 
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I never thought about that because when I go looking for new books/new authors, I judge based on the cover, blurb, and Look Inside. I have visited author websites to see when they are putting out the next book I'm interested in and visited Janny Wurts' Facebook because her Paravian website was down momentarily when I wanted to see updated status on her new release. That's the extent I've used social media for authors. So when I see low numbers, I figure they are old school like me, not necessarily that they are unpopular.

I think having all those people Like your page raises it in the FB universe and might show it to more people which gets more eyes, and potentially more sales and real followers. I'm not sure what a wad of followers does in the display algorithms, but they probably can't hurt. Now, if only those were real followers spreading your book via word of mouth, that would really sell books. It's how I got into reading Fifty Shades - just saw people talking about it all the time and decided to see what the hooplah was about.
psychicvampire

Posts: 1,233
Registered: 10/08/11
Re: Marketing, are followers and "likes" important?
Posted: Oct 31, 2017 9:02 PM   in response to: C. Gold in response to: C. Gold
 
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My hope is that people will see the followers and become more interested in seeing what the "hype" is about. I tend to base what I read on the number of reviews and the content of those reviews. Reviews help me decide whether I want to buy a book or not.

I told my author friend about the likes and he paid to attract 20,000 followers. I'm curious to see how that turns out.
writerbn

Posts: 5,227
Registered: 05/12/12
Re: Marketing, are followers and "likes" important?
Posted: Nov 1, 2017 5:13 AM   in response to: psychicvampire in response to: psychicvampire
 
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psychicvampire wrote:
My hope is that people will see the followers and become more interested in seeing what the "hype" is about. I tend to base what I read on the number of reviews and the content of those reviews. Reviews help me decide whether I want to buy a book or not.

I told my author friend about the likes and he paid to attract 20,000 followers. I'm curious to see how that turns out.


Buying followers is useless. I disagree with the "experts": quality is far more important than quantity. The best way to make social media work for you is through influencer marketing, and you don't engage influencers by buying followers, most of whom are bots.
Jorge Martínez

Posts: 1
Registered: 10/07/17
Re: Marketing, are followers and "likes" important?
Posted: Nov 1, 2017 6:04 AM   in response to: psychicvampire in response to: psychicvampire
 
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Soy el escritor de LA NIÑA QUE CAMBIÓ MI VIDA - DE RICO A POBRE - EL SEÑOR DEL MUCHACHITO . Los invito a que los lean. Un saludo a todos sigan adelante.
uncle1282

Posts: 1,302
Registered: 12/20/10
Re: Marketing, are followers and "likes" important?
Posted: Nov 1, 2017 9:58 AM   in response to: psychicvampire in response to: psychicvampire
 
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There's only one "like" i desire: the man who stares back at me from the mirror. I know if I like the story, then others will as well.
La Venta West

Posts: 434
Registered: 05/18/14
Re: Marketing, are followers and "likes" important?
Posted: Nov 2, 2017 9:14 AM   in response to: psychicvampire in response to: psychicvampire
 
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I don't think people are going to either find or buy your books based on Facebook. People find books by word of mouth, bookstores, or searching on the Zon. They might be more inclined to follow you on FB if you have a large presence, but it will also depend on your content. For my food blog, I have over 1,500+ organic followers on FB alone, and a few thousand more scattered on other platforms. For my author page, it's a piddling few dozen, because I don't promote it much.

My FB presence may help drive traffic to my books and my blog, but most people got there first because of the content I produce on my blogs and my books. FB is primarily a tool to communicate with your readers. The people who have already read your material. Unless, that is, you provide amazing, shareable content on FB that goes viral. I've had this happen a couple of times, and it does really boost likes and followers, and may drive book sales, but unless you're great at social media, this is super unpredictable!

So no, I don't think they'll conclude your books aren't good because you don't have a big social media presence. They'll assume you are new to social media and marketing, or that you don't spend a lot of time there.
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