George Pointon wrote:
Any advice regarding Amazon AMS, ie spend and VFM. I am in a quandary and my book needs a sales boost.
There are hundreds of threads discussing this...search for "ams advertising".
It's been worthwhile for me (profitable campaigns), up until August 1, when the system seemed to go wonky. I paused all my campaigns and have recently restarted them. So far, it looks like things are working now, but it's still too early to tell.
The bottom line: it was more effective when it started. These days, it's flooded with newbie authors and traditional publishers, so the bids in most categories have skyrocketed. You can still make a profit, but it requires careful optimization.
Are Amazon Ad Campaigns still a good way to market your book?
Maybe no longer what it was.
On September 24th, I began an ad campaign for my latest book designed to last for a period of thirteen days. I started my cost per click at 30 cents. Amazon does state that it can take several days for results to show, but when I saw only 1 impression a little over a day from the start, I thought I needed to kick it up a notch and boosted my clicks costs to 40 cents. The next day, I only had 4 impressions, so, I boosted it once more to 50 cents which is a lot per click! 200 clicks and my $100 campaign limit is gone. After the fourth day, I lowered it again to 40 cents per click and left it there for the remainder of the ad campaign. I terminated it after running the campaign for eleven days because the die had been cast.
The final tally was 15,345 impressions, 76 clicks @ 42 cents per click average which cost me $31.60. I only sold one book which translated to a ten percent return on my investment. I did not factor in the KENP reads into this calculation but, being generous, KENP may have pushed me close to a twenty percent ROI. My break-even point was eleven books, so, I didn’t do well at all.
Over the course of 18 months, I’ve run 10 campaigns and only averaged a return of one-third of my investments. Bottom line, I’m not a very big fan of this marketing.