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Thread: Best time to release?


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Permlink Replies: 3 - Pages: 1 - Last Post: Nov 8, 2017 4:52 AM Last Post By: Mrs Julia Evans
Bella d'Amour

Posts: 6
Registered: 09/18/17
Best time to release?
Posted: Nov 7, 2017 4:17 PM
 
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My editor had suggested I release my book (romance) at Christmas when people gifted with new e-readers are looking to load them with new books. I was thinking Black Friday when everyone is online looking for deals (I plan on doing Amazon advertising). Has anyone found a particular time of year or day of week that they found works better than others? Thanks.
Notjohn

Posts: 23,008
Registered: 02/27/13
Re: Best time to release?
Posted: Nov 8, 2017 2:54 AM   in response to: Bella d'Amour in response to: Bella d'Amour
 
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Publish when ready! That's the only rule I know.

The days when we sold scores of books on Christmas Day and every day for the week or fortnight following are long gone, I'm afraid. My last great holiday month was January 2012. Most ebooks are now read on tablets, including but not limited to the Kindle Fire, and most people either have that ability or have no intention of going to digital.

(Don't trust KDP to publish a print edition. Don't trust CreateSpace to publish an ebook.)

Good luck! -- NJ

Notjohn's Guide to E-Book & Print Formatting

The blog:
http://notjohnkdp.blogspot.com
writerbn

Posts: 5,252
Registered: 05/12/12
Re: Best time to release?
Posted: Nov 8, 2017 4:42 AM   in response to: Bella d'Amour in response to: Bella d'Amour
 
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Black Friday is actually one of the worst days to release a book. Everyone is running around looking for deals on gadgets and they have no interest in reading.

As Notjohn said, the best time to release a book is when it's ready. If you have a seasonal (Christmas- or Valentine-themed) book, that would be different. And forget about AMS between November and January unless you don't mind losing money: the system is already flooded now, and bids will rise to atmospheric levels over the holidays once all the newbies jump in.
Mrs Julia Evans

Posts: 660
Registered: 05/22/16
Re: Best time to release?
Posted: Nov 8, 2017 4:52 AM   in response to: Bella d'Amour in response to: Bella d'Amour
 
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Hi Bella,

Christmas tends to be Ok, but I find spring releases have done better.

Past experience is that October to December tend to be slow as people are getting ready for the holidays and saving their pennies.

Just my thoughts. J
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