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Permlink Replies: 7 - Pages: 1 - Last Post: Nov 16, 2017 11:19 AM Last Post By: La Venta West Threads: [ Previous | Next ]
mike63031

Posts: 40
Registered: 03/30/12
Keyword tracking and other ad campaign metrics
Posted: Nov 13, 2017 4:02 PM
 
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If I'm just going blind in my old age, tell me and point me at the right page.

I'm testing, small scale, one ad, and it's not producing any results. So, I'd like to tweak it a bit. Are there any reports that provide information on the keyword search that produced an impression? A click-through? A sale? Time of day of impressions/clicks.

Anyplace to make suggestions to Amazon/KDP on what is needed?

I realize the richest man in the world needs his profits, but wouldn't spending some of that money to support the people who give him their money be a productive-for-all-concerned idea?
Donna St Felix

Posts: 5,407
Registered: 09/18/13
Re: Keyword tracking and other ad campaign metrics
Posted: Nov 13, 2017 7:57 PM   in response to: mike63031 in response to: mike63031
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mike63031 wrote:
I'm testing, small scale, one ad, and it's not producing any results. So, I'd like to tweak it a bit. Are there any reports that provide information on the keyword search that produced an impression? A click-through? A sale? Time of day of impressions/clicks.

Anyplace to make suggestions to Amazon/KDP on what is needed?


If you go to your ad listing page and click on the title, it will show you what words have been searched and how many hits to each.
mike63031

Posts: 40
Registered: 03/30/12
Re: Keyword tracking and other ad campaign metrics
Posted: Nov 14, 2017 4:31 AM   in response to: Donna St Felix in response to: Donna St Felix
 
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Thanks for the response, Donna, but I see only "IMPRESSIONS", "CLICKS", "ACPC" "SPEND", "TOTAL SALES", "Acos", and, of course, the campaign settings which include no metrics.

Clicking the title in the campaign settings reveals a special page just for the ad and it, too, lacks any metrics.

Other ideas?
writerbn

Posts: 5,220
Registered: 05/12/12
Re: Keyword tracking and other ad campaign metrics
Posted: Nov 14, 2017 4:37 AM   in response to: mike63031 in response to: mike63031
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Are you sure you set up a sponsored products ad with manual targeting? If you selected "automatic" then there are no keywords to show statistics.

Also, the data are delayed by several days to several weeks. If you have nothing showing on the report, there are no data to display as yet.
mike63031

Posts: 40
Registered: 03/30/12
Re: Keyword tracking and other ad campaign metrics
Posted: Nov 15, 2017 6:25 AM   in response to: writerbn in response to: writerbn
 
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writerbn wrote:
Are you sure you set up a sponsored products ad with manual targeting? If you selected "automatic" then there are no keywords to show statistics.

Also, the data are delayed by several days to several weeks. If you have nothing showing on the report, there are no data to display as yet.

Aha, perhaps the "auto" setting is the culprit. I'll make some changes. Thanks.
mike63031

Posts: 40
Registered: 03/30/12
Re: Keyword tracking and other ad campaign metrics
Posted: Nov 15, 2017 11:01 AM   in response to: mike63031 in response to: mike63031
 
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mike63031 wrote:
writerbn wrote:
Are you sure you set up a sponsored products ad with manual targeting? If you selected "automatic" then there are no keywords to show statistics.

Also, the data are delayed by several days to several weeks. If you have nothing showing on the report, there are no data to display as yet.

Aha, perhaps the "auto" setting is the culprit. I'll make some changes. Thanks.

Yup, I'd selected "auto" thinking it would automatically use the tags I'd input during the publishing process.

I've now started two more campaigns, each with manually input keywords. The first, using the Amazon suggested kewords, and the second using my own keywords. Everything else stays the same, so I can see a little bit what readers are looking for. Maybe.
Donna St Felix

Posts: 5,407
Registered: 09/18/13
Re: Keyword tracking and other ad campaign metrics
Posted: Nov 15, 2017 12:36 PM   in response to: mike63031 in response to: mike63031
 
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mike63031 wrote:
mike63031 wrote:
writerbn wrote:
Are you sure you set up a sponsored products ad with manual targeting? If you selected "automatic" then there are no keywords to show statistics.

Also, the data are delayed by several days to several weeks. If you have nothing showing on the report, there are no data to display as yet.

Aha, perhaps the "auto" setting is the culprit. I'll make some changes. Thanks.

Yup, I'd selected "auto" thinking it would automatically use the tags I'd input during the publishing process.

I've now started two more campaigns, each with manually input keywords. The first, using the Amazon suggested kewords, and the second using my own keywords. Everything else stays the same, so I can see a little bit what readers are looking for. Maybe.


Note that you can change the keyword price. I'm sticking at 2 pennies.
La Venta West

Posts: 434
Registered: 05/18/14
Re: Keyword tracking and other ad campaign metrics
Posted: Nov 16, 2017 11:19 AM   in response to: Donna St Felix in response to: Donna St Felix
 
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You can also ad more adwords during the campaign. I've noticed a big delay on getting data, particularly with actual sales.

I've been playing around, tweaking the cost per click for different adwords, once I've gotten some data on the average cost per click. Some are super cheap like $0.02. Others, in order for my ad to even be seen on the first round or two of the sponsored carousel beneath a similar book, I have to bid at least $0.40.
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