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Thread: Evolution of Bookbub


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Permlink Replies: 29 - Pages: 2 [ Previous | 1 2 ] - Last Post: Dec 13, 2017 5:51 PM Last Post By: Jackie Weger Threads: [ Previous | Next ]
cdalebrittain

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Registered: 03/05/11
Re: Evolution of Bookbub
Posted: Nov 28, 2017 7:22 AM   in response to: Jonathan B in response to: Jonathan B
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I think there's so much randomness that one person's experience can't be predictive. I've made about $1000 from Kobo over the years. This month they are doing better for me than Nook, even though in September Nook accounted for about 40% of my total sales.

It may also depend on genre. I write fantasy, which I gather does well in Canada. (I have a "Canadian connection," because my Brittain grandfather was Canadian, but I rather doubt that's it.)
Jonathan B

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Registered: 10/23/12
Re: Evolution of Bookbub
Posted: Nov 28, 2017 8:31 AM   in response to: cdalebrittain in response to: cdalebrittain
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cdalebrittain wrote:
I think there's so much randomness that one person's experience can't be predictive. I've made about $1000 from Kobo over the years. This month they are doing better for me than Nook, even though in September Nook accounted for about 40% of my total sales.

It may also depend on genre. I write fantasy, which I gather does well in Canada. (I have a "Canadian connection," because my Brittain grandfather was Canadian, but I rather doubt that's it.)


I've got the Canadian connection, too. My dad was Canadian, and I'm a "Newfie," having been officially screeched in Stephenville. That doesn't seem to help me with Kobo! :)

Joking aside, it is curious to me. My Amazon.ca sales are strong, #3 for all the countries, but Kobo sales are relatively zip. Last month was the first time I'd made over $10 in a single month.
writerbn

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Re: Evolution of Bookbub
Posted: Nov 28, 2017 10:01 AM   in response to: Jonathan B in response to: Jonathan B
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Jonathan B wrote:
Do I have to specify international only? Usually, I just click them all.
I had actually applied for all markets, but the book was rejected for the US promo. It still worked out, though, as it's geared toward an international audience.

Now I'll have to write another book under that name, so I can apply for another promo :)
Ron Chappell

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Registered: 12/30/12
Re: Evolution of Bookbub
Posted: Nov 29, 2017 5:19 AM   in response to: T Torrest in response to: T Torrest
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Hi T,

Several writers I know, who have been running one or two promos a year have quit applying—one, like you, say they, too. barely broke even on their last outing. One thing I have noticed is once a book runs it's course on BB, that book tends not to sell very well for a long time after, which is understandable considering the numbers sold at deep discount— but just something else to figure into the equation.

It's rumored the trads are somehow buying blocks of BB promos (not sure how that works) but if true, would suck up a lot of oxygen from the Indy contingent.

For what one BB slot would cost in my genre, I can stack other premium sites for nearly the entire year, and in the end, come very close to their numbers. It's a strategy that appears to be working, as I should finally crack six figures this year. That's on a seven (soon eight) book series based on all venues. I have, however, thought this before, and December sales will have to come in stronger than the last two months, to make that happen.

The game get's tougher... But it's still just a game. ;^)

cdalebrittain

Posts: 11,287
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Re: Evolution of Bookbub
Posted: Nov 29, 2017 7:25 PM   in response to: Ron Chappell in response to: Ron Chappell
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A couple interesting tidbits four days after my BB promotion.

Even though over 180 copies of the promoted book were sold (pretty much breaking even on what I spent, I think I came out slightly ahead), so far zero new reviews have appeared. And newbies wonder why they don't have reviews. 'Cause readers don't leave them, is why!

At least I know a lot of the downloaders are reading. I've had a sudden blip in sales of the sequel to the promoted book. Interestingly, although there are only about 15% as many sequel-sales as promoted-book-sales since the promotion began, I've actually made more from the sequel, because it's 5 times as expensive ($4.99 vs. 99c) and is at 70% royalties. So I've made back more than double my cost of promotion! BB was a success!

Sounds like you're doing great, Ron! I'm trying/hoping to keep in the 5 figure range with no hopes of 6. Bookbub remains the only promoter that seems to work in my case. I tried Fussy Librarian and got like nothing, and the last couple times I've promoted with ENT it was a big snooze-fest.
Ron Chappell

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Re: Evolution of Bookbub
Posted: Nov 30, 2017 8:51 AM   in response to: cdalebrittain in response to: cdalebrittain
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Hey Dale,

I do think there is yet good value in bookbub, mostly regarding cross-promotion of books in a series. I believe that's especially true when a first in series is the promoted book.

What I'm seeing these days is a tendency for sites to provide better results for some genres than for others. Discovering which site best suits a given genre can be problematic and may involve a good bit of experimenting (read money).

Fussy is very reasonably priced and thus is always booked so far in advance I dont seem to use them as much as I once did, but it's a well-run site and has done a good job for me in the past.

Another reasonably priced site is PeopleReads—it works well for my category...and I like the people there.

Bookrunes is a newcomer that could be on the move up; it's one I currently like to have in the "stack."

All this noted, the more expensive sites, as you might imagine, are still my most dependable producers. Again, results can be very genre specific, at least in my experience.

The algorithms have obviously been tweaked over the last few months and this further complicates the great mystery that is zon.

None of the above should be construed as other than speculative advice, and you may be surprised how far off it is. ;^)
Cecelia Matsui

Posts: 31
Registered: 07/02/17
Re: Evolution of Bookbub
Posted: Nov 30, 2017 11:30 AM   in response to: Ron Chappell in response to: Ron Chappell
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Fussy Librarian hasn't worked for me in the past. Bookrunes and PeopleReads are new to me. I just signed up for ads on two of my books with them for late December and early January. It'll be interesting to see how they turn out.
Thanks for the suggestions.
cdalebrittain

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Re: Evolution of Bookbub
Posted: Dec 7, 2017 3:21 PM   in response to: cdalebrittain in response to: cdalebrittain
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I think an "international promotion" has more going for it than I originally did. My royalties from Australia, the UK, and Canada between them are now double my US royalties for the last 30 days. This has never happened before. OK, it's not vaguely like my regular all-world Bookbub bump, but the $50 it cost has returned excellent dividends. I think the fact that most of my books are in two linked series has really helped.

But still no new reviews!

I wonder if applying only for an international promotion would improve one's chances of being picked up by BB.
Jackie Weger

Posts: 242
Registered: 05/13/13
Re: Evolution of Bookbub
Posted: Dec 9, 2017 11:25 AM   in response to: cdalebrittain in response to: cdalebrittain
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CDaleBrittain: That is a great header Evolution of Bookbub. To keep an idea of sales and downloads, I've for years watched BB's pricing page...Prices have gone up for Romance/Thriller/Mystery writers. BB notes average downloads in free and paid, and I think I see a pattern of those numbers changing quarterly--always lower. I always stacked promos around Bookbub--which helped make the promo a success. but now the average downloads on a free is 42000 and 3410 on a paid unit 99c or more. $403 for a free and $806 for a 99c unit. Yep, BB is considered the Gold Standard, but I always look at net.

What I've been doing is trying to design promos that will give me the same net without the higher cost. Plus managing a halo for 21 days. I watch, too how long it takes a Bookbub to knock my unit out of the money because sweet romance is a hard nut to crack. I came out of 5 day promo a Nov 19 and my unit is still in the $ i.e riding at 15k in stats or better. My units are in Select, which I know oft times get a bad rep in these forums... But I can already tell that my net is going to be close to equal to what I'd earn out in a Bookbub in today's market--and that is a key element. It's just going to be over a 35 day period instead of instant. KENP is averaging 13K to 15K a day. I'm taking out the peak days of 20-25K KENP. For me those are anomalies.

I haven't engaged in an International in a couple of years. To make the promo successful, I'd still have to stack promo. But it's a thought. As for the OP who had a promo dud with BB on Thanksgiving. I hear you. Have a well-known colleague who snagged a BB on Christmas day. It was so awful, he's still crying. IMO Early days, Bookbub built and kept its subscribers happy with free and 99c indie books. But it doesn't need indies now since traditional publishers have stepped up their game. Not to mention Bookbub gives trads discounts--which it now denies, but they offered trads discounts on their pricing page in 2012-13. I called 'em on it and they shut up.

I'm so glad I came across this post. It makes a lot common sense...a premium these days. Good luck to you and wishing you great good sales with your books.
cdalebrittain

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Registered: 03/05/11
Re: Evolution of Bookbub
Posted: Dec 10, 2017 9:24 AM   in response to: Jackie Weger in response to: Jackie Weger
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Thanks for your insights into the world of promo, Jackie! I know you've made it work for you in a highly competitive field.

I hadn't realized you had all these challenges (and doctors clearly imagining you a zombie!), so I admire your hard work and ingenuity all the more. Hope you can keep it up for years to come!
K S Hickling

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Registered: 10/08/12
Re: Evolution of Bookbub
Posted: Dec 12, 2017 8:55 PM   in response to: resteasy in response to: resteasy
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"The predecessor of all modern pollutants. Money. It isn't only cream that rises to the top"

Indeed, the only things that rise faster to the top than cream are rotting corpses.
Jackie Weger

Posts: 242
Registered: 05/13/13
Re: Evolution of Bookbub
Posted: Dec 12, 2017 9:09 PM   in response to: cdalebrittain in response to: cdalebrittain
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cdalebrittain: It's not the docs I have to worry about... every time I'm near a hospital, along comes my son-in-law with my willed donor body form! Poor guy is hoping hard! LOL.
Jackie Weger

Posts: 242
Registered: 05/13/13
Re: Evolution of Bookbub
Posted: Dec 12, 2017 9:21 PM   in response to: K S Hickling in response to: K S Hickling
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K.S. Hickling: Well fortunately my corpse won't rot. It's gonna be fun for all of those fools in gross anatomy. As for money. I like it. I earn it. The lovely thing about writing is royalties...they keep rolling in, like a wee annuity. So. All of the years I didn't take pen to paper, I lived on off islands and tiny native villages. Great life. Now and again, a fat check would arrive and off to London or Paris, I'd go--or maybe Golfito..because I like the laid back community, the water taxis and the Yacht Club serves the best breakfast in the Universe for $5.
Brad the wronger

Posts: 241
Registered: 07/13/17
Re: Evolution of Bookbub
Posted: Dec 13, 2017 9:37 AM   in response to: Jackie Weger in response to: Jackie Weger
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It's gonna be fun for all of those fools in gross anatomy.

Most cadavers are cut apart and sent to different labs. The head goes to a neuro lab for practice brain surgery, then to the oromaxilofacial lab for facial reconstruction and plastic surgery, the arms and legs are removed and sent to ortho labs, the bones loaded with high amounts of energy and bent in unusual ways and after broken plated, screwed or IM nailed back together, the torso is used for practice endoscopic and transplantation surgery, and once the organs have been removed and replaced half a dozen times, what's left is practiced on by spine surgeons, with hooks, rods, and translinks at every level. Fingers and hands are lopped off and reattached by microsurgery. Hair plugs, penile implants, skin harvesting for burn surgery. And guess what they do with eyeballs.

Yes, when biomedical engineers and fourth year residents are done with you, you're going to be one fine looking specimen.
Jackie Weger

Posts: 242
Registered: 05/13/13
Re: Evolution of Bookbub
Posted: Dec 13, 2017 5:51 PM   in response to: Brad the wronger in response to: Brad the wronger
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Brad The Wronger: I don't give a fig what the med school does with my dead body. While it's live, I'm enjoying it. And I don't have to save up for a funeral. Of course, if I died in my little hide-away jungle bohio, It would only cost me $12 american to have a villager dig the hole. Done. Meanwhile, I'm selling books and shopping Wayfair. Love it. You have a good one.
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