Bookshelf | Reports | Community | KDP Select

Home » Amazon KDP Support » Voice of the Author / Publisher » Voice of the Author / Publisher

Thread: Getting people to sign up for your mailing list


This question is not answered. Helpful answers available: 2. Correct answers available: 1.

Reply to this Thread Reply to this Thread Search Forum Search Forum Back to Thread List Back to Thread List

Permlink Replies: 5 - Pages: 1 - Last Post: Jan 3, 2018 4:56 PM Last Post By: C. Gold
Patricia Mather...

Posts: 2
Registered: 12/08/17
Getting people to sign up for your mailing list
Posted: Dec 14, 2017 8:28 AM
 
Click to report abuse...   Click to reply to this thread Reply
I'm brand new on Kindle having just released my first book, The Abode (fantasy for readers 8 and up). I have a website with the option to sign up for my mailing list, but people aren't' signing up. Suggestions? Thank you. BTW, I am a sponsor of the $900 Kindle contest that begins next week.
B.L. Alley

Posts: 1,241
Registered: 06/14/14
Re: Getting people to sign up for your mailing list
Posted: Dec 14, 2017 8:53 AM   in response to: Patricia Mather... in response to: Patricia Mather...
 
Click to report abuse...   Click to reply to this thread Reply
Building an audience is the trick, and no one has the answer. You will see thousands of authors happy to provide advice about how to be successful, but none can tell you how you attract those readers in the first place. There advice is always built on having that reader base in place.
Do your best work and hope the right readers discover it. I've had a number of people tell me they loved my last novel, yet none posted a review.
Emily Veinglory

Posts: 3,577
Registered: 04/25/13
Re: Getting people to sign up for your mailing list
Posted: Dec 14, 2017 9:15 AM   in response to: Patricia Mather... in response to: Patricia Mather...
 
Click to report abuse...   Click to reply to this thread Reply
Ask yourself: what do they get out of being on the mailing list, not bribes you are offering but inherent value? If you only have one book they have the one thing you have to offer.
Ralph E Vaughan

Posts: 3,463
Registered: 12/01/12
Re: Getting people to sign up for your mailing list
Posted: Dec 14, 2017 12:00 PM   in response to: Patricia Mather... in response to: Patricia Mather...
 
Click to report abuse...   Click to reply to this thread Reply
Patricia Mather Parker wrote:
I'm brand new on Kindle having just released my first book, The Abode (fantasy for readers 8 and up). I have a website with the option to sign up for my mailing list, but people aren't' signing up. Suggestions? Thank you. BTW, I am a sponsor of the $900 Kindle contest that begins next week.

If you have one book and the website you have is just a sales point, there is not a lot attraction in that, nothing for the reader beyond what's seen. If you're talking about a blog, it's all about being interesting and having something more to say than, "Buy my book." One of the more successful writer/bloggers here has a blog that addresses the medieval world...and occasionally touches upon her books, which have a medieval setting. Blogging successfully is not easy. You have to blog regularly and be interesting enough to make people come back. If readers judge you as being interesting, they might follow you, might sign up on a mailing list. Or they might not -- I'm currently trimming down the number of lists I subscribe to and not adding any more. Others may feel overloaded as well. Good luck.
Brad the wronger

Posts: 343
Registered: 07/13/17
Re: Getting people to sign up for your mailing list
Posted: Dec 14, 2017 1:17 PM   in response to: Patricia Mather... in response to: Patricia Mather...
 
Click to report abuse...   Click to reply to this thread Reply
A few basics. First, readers of your first book need to know a second or another book is coming out soon. Otherwise, there is no point in signing up. Put a landing site on each page of your website, and at the front and back of your book. Make it easy for them.
Next, assure them there will be no spam, and their email address will only be used for your books.
Next, there needs to be an incentive to sign up. This might be the most important thing. Give them something for free. Generally, a short story in the same genre and ideally with the same character as in your book is best. Maybe about 8-12K words in length. Convert it to a mobi file so it can be read on their Kindle.
Something else you can do once they sign up is to send out a chapter you've just completed as a teaser.
You didn't ask about this, but don't wave the woo woo stick too much. No more than two emails a month is best. When you tell them your book will be ready next month (or whenever) give them a sample chapter.

To repeat and to encapsulate, make it easy for them to sign up, make sure they get something of value, give them a way out, and assure them of no spam.

Take a look at Nick Stephenson's "Reader Magnets" for more info about mailing lists, etc.
C. Gold

Posts: 1,094
Registered: 02/17/15
Re: Getting people to sign up for your mailing list
Posted: Dec 14, 2017 6:42 PM   in response to: Patricia Mather... in response to: Patricia Mather...
 
Click to report abuse...   Click to reply to this thread Reply
I'm sorry to be the bearer of bad news but...

While I get the ugly, dark mist and boarded up shack are part of the story, the depressing colors used on both the book and the website are selling this as horror or dark fantasy. I would never have thought in a million years that this was a children's story about vibrant kid protagonists. Using this color scheme going forward is going to be a tough sell because it's selling the wrong thing to the wrong people.

The vibrant colored characters on your website should have been on the cover and the main part of the website so you have splashes of color fighting back against the cloying mists or drop the mist idea altogether. That hideous book cover is doing your wonderful story a disservice and should be changed out ASAP for something more colorful with the kids on it. Make that a vibrant, colorful collage of the kids and the dragon and you've got a winner. The cover doesn't have to match a place in the story, it has to sell people at a glance on what the genre is and what the story might involve.

After replacing the cover and colorizing your website to look more cheerful and inviting, look for marketing ideas on kboards.com.

The fastest way to get subscribers is to use a service like Instafreebie. You can put a 10% sample of your book up on Instafreebie and get involved with other fantasy group promotions that accept samples. With links in your sample pointing people to where they can buy the entire book, you can get sales assuming they like the 10% they read. This can be done for free if you aren't after collecting emails. If you want to start collecting emails, you have 30 days free trial before paying ten bucks a month. There are other free or low cost ways to promote your book.

Also make sure the back matter in your book contains links to your newsletter signup.

Finally, you need to write more books. Having just a single book gives you fewer marketing options.
Legend
Helpful Answer
Correct Answer

Point your RSS reader here for a feed of the latest messages in all forums