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Thread: Goodreads' New Kindle Giveaway - Does it violate KDP Select rules?


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Permlink Replies: 7 - Pages: 1 - Last Post: Jan 14, 2018 1:50 PM Last Post By: Jon Minks
Jon Minks

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Registered: 08/05/16
Goodreads' New Kindle Giveaway - Does it violate KDP Select rules?
Posted: Dec 23, 2017 6:44 PM
 
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I am a Goodreads author and have used book giveaways to help market my books. Goodreads has announced that it will begin offering the option to giveaway Kindle books in January. Does anyone know if these Kindle giveaways violate KDP Select rules?
writerbn

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Re: Goodreads' New Kindle Giveaway - Does it violate KDP Select rules?
Posted: Dec 24, 2017 4:59 AM   in response to: Jon Minks in response to: Jon Minks
 
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Jon Minks wrote:
I am a Goodreads author and have used book giveaways to help market my books. Goodreads has announced that it will begin offering the option to giveaway Kindle books in January. Does anyone know if these Kindle giveaways violate KDP Select rules?
Since the Zon owns Goodreads, I doubt that they would implement a program that violated their own rules.

Keep in mind, however, that the new Goodreads giveaway system is expensive, and probably not something on which an indie author would ever get a decent ROI.
Ralph E Vaughan

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Re: Goodreads' New Kindle Giveaway - Does it violate KDP Select rules?
Posted: Dec 24, 2017 7:02 AM   in response to: writerbn in response to: writerbn
 
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Not only that, but the e-books have to be bought from Amazon, so they're still exclusive. Aside from the reach of the GoodReads website, I don't know why anyone would want to spend so much for so little return. Running an Amazon giveaway may not have the same reach, but it only costs a few dollars and you at least end up with a couple hundred followers rather than a whole lot of nothing.
Joseph M Erhardt

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Re: Goodreads' New Kindle Giveaway - Does it violate KDP Select rules?
Posted: Dec 24, 2017 7:47 AM   in response to: Ralph E Vaughan in response to: Ralph E Vaughan
 
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Ralph E Vaughan wrote:
Not only that, but the e-books have to be bought from Amazon, so they're still exclusive. Aside from the reach of the GoodReads website, I don't know why anyone would want to spend so much for so little return. Running an Amazon giveaway may not have the same reach, but it only costs a few dollars and you at least end up with a couple hundred followers rather than a whole lot of nothing.

Exactly. Maybe I'm dense, but I'm not seeing the benefit of the new Goodreads giveaway structure.
Duane Dingle

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Re: Goodreads' New Kindle Giveaway - Does it violate KDP Select rules?
Posted: Dec 24, 2017 5:54 PM   in response to: Jon Minks in response to: Jon Minks
 
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I expect they don't violate a thing since they are owned by Amazon but unless they are almost free to set up, I've found that to get the best bang for your marketing dollar at Goodreads is not to use it...but then I still do :( . The best results I believe I get from Goodreads is from the thoughtful readers rating my books. It's like a digital WOM. If they have friends on there, those friends are notified that they like or don't like a book when they rate it. I've tried doing paperback giveaways, but the cost of the book and its delivery cost was nowhere worth the little bit of exposure I got, and I have placed an enormous number of ads on there too, sometimes running ten campaigns with at 200+ repetitive ads in each. The rule I follow is that if Goodreads recommends you do something, you probably shouldn't, or if you do, do it differently than they suggest. In running ads, they recommend you link the book to its Goodreads detail page -you shouldn't. Who cares about people tagging it to read? I'm more interested in them actually reading it, so I link it to my novel's Amazon detail page or my Novel's detail page on my author website. They suggest a $0.50 bid per click, and you are always charged the full click bid price, but as a Goodreads support person (God bless her soul) once told me, and I had since more than tested it to be true (I'm a curious fellow), the bid price does not seem to matter, so with that learned, I bid the minimum of $0.10. Now each ad won't do much for daily impressions whether you bid $0.10 or $0.50, but if you make identical multiple ads, and Goodreads suggests multiple ads, though they never mention identical ads, and have easily approved all of my many, many identical ads in one motion, you will get a much higher impression delivery rate based on the number of ads you can create. My click-to-impressions ratio may be as low as 1 per 2000 or as high as 1 per 10,000, which I expect is the same range for my Product Display AMS ads running only on Amazon,com (it's much, much lower/better for the Kindle Device AMS ads, ) and with over 2000 ads running (5 blurbs all together) I can go through $1000 in two months and have over thirty million impressions to show for it. I don't know how many sales I have actually gotten out of Goodreads as there is no way to track them that I know of and I don't expect it to be much, but I do it more for the exposure, hoping that it pays off in the long-term. And if not, "Oh well, I tried."

So with that said, since I believe Goodreads is charging $300-$500 for the Kindle giveaways now (correct me if I'm wrong, please) it might be better just to setup a sh*t load of Goodread ads as I do and pay a couple hundred bucks to see what that brings you. It could give you five million impressions and maybe fifty plus sales over several weeks or longer depending on how many ads you set up to run. Oh, and I don't target any specific genres or countries. I shotgun the whole darn thing. If you target specific genres and countries, it will slow down your ads dramatically and your $200 may sit there for years. Besides, if the person doesn't like your blurb because he/she doesn't like its genre, he/she will most likely, in my opinion, pass over it.
Salamander Mall...

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Re: Goodreads' New Kindle Giveaway - Does it violate KDP Select rules?
Posted: Dec 25, 2017 7:15 PM   in response to: Duane Dingle in response to: Duane Dingle
 
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For readers, GoodReads is great. For writers...well, if you're there as a reader, you might as well set up as a writer as well. It might not do you much good, but it won't do any harm, and every little bit of exposure helps. Just don't misbehave, as many writers do.
Duane Dingle

Posts: 129
Registered: 06/04/14
Re: Goodreads' New Kindle Giveaway - Does it violate KDP Select rules?
Posted: Dec 25, 2017 11:32 PM   in response to: Salamander Mall... in response to: Salamander Mall...
 
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Sorry, when I said not to use it, I meant for promotions and marketing since the tangible return is not worth it. Also, I should have said Word-of-Mouth instead of WOM -a habit from a past life.

That's so true about being set up on Goodreads as an author. It costs you nothing to be set up as one and it brings in a lot of exposure as all your books on there can be linked to you and the friends of anyone rating them will see your book when its rated. If your books aren't on there yet, you can have them added...and any wise or humorous quotes from you will also be linked to you, giving you even more exposure in the topic of the quote. You'll also develop a bucket of followers that grows and who'll see any posts you make to your Goodreads' Author Blog. As to author's behavior on there, I've read stories of what seemed liked wacked-out writer's being "unprofessional" and found them hard to believe until I had one encounter with a rather nasty author with a chip on his shoulder. He, or I think it was a he, was later banned. I consider it my fault for accepting his/her friend request, so I stopped doing that altogether. It's not so much how many friends you have there, but how many followers.
Jon Minks

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Registered: 08/05/16
Re: Goodreads' New Kindle Giveaway - Does it violate KDP Select rules?
Posted: Dec 26, 2017 5:56 AM   in response to: Jon Minks in response to: Jon Minks
 
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Thanks for the input and the benefits of so many experiences.
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