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Thread: CTR column gone? (click through rate)


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Permlink Replies: 1 - Pages: 1 - Last Post: Jan 15, 2018 3:06 AM Last Post By: Duane Dingle
Doland Ruiz

Posts: 8
Registered: 03/10/16
CTR column gone? (click through rate)
Posted: Dec 31, 2017 7:35 PM
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In the Reports page, I used to get a CTR column after Clicks, before ACPC. Is it gone now? Anyone notice? I was going to ask what CTR is good, minimum I should strive for, etc.
I DL the reports around every week and my excel docs from previous weeks have that column.
Duane Dingle

Posts: 129
Registered: 06/04/14
Re: CTR column gone? (click through rate)
Posted: Dec 31, 2017 8:25 PM   in response to: Doland Ruiz in response to: Doland Ruiz
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You can only see it now when you click on the specific campaig*n to see its details. To me, I'm doing well if I get a 0.5% or one click per two hundred impressions on a Product Display campaig*n.

Edited: I should add too that if I am getting a better ratio than that then it may not be a good thing since it’s a good guess that I am wasting money on curiosity clicks as my cover and blurb are not accurately portraying the book.

Edited by: Duane Dingle on Jan 1, 2018 6:08 AM
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