In the Reports page, I used to get a CTR column after Clicks, before ACPC. Is it gone now? Anyone notice? I was going to ask what CTR is good, minimum I should strive for, etc.
I DL the reports around every week and my excel docs from previous weeks have that column.
You can only see it now when you click on the specific campaig*n to see its details. To me, I'm doing well if I get a 0.5% or one click per two hundred impressions on a Product Display campaig*n.
Edited: I should add too that if I am getting a better ratio than that then it may not be a good thing since it’s a good guess that I am wasting money on curiosity clicks as my cover and blurb are not accurately portraying the book.