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Thread: Running Successful Ad Campaigns


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Permlink Replies: 6 - Pages: 1 - Last Post: Jan 15, 2018 3:07 AM Last Post By: C. Gold
Dave

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Registered: 05/07/17
Running Successful Ad Campaigns
Posted: Jan 2, 2018 8:24 AM
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With the new year upon us I am considering spending some cash on advertising for my three books and one about to be published work. I have been considering various options but still not sure what will be the most effective venue. I am considering opening ads on more than one platform, Amazon, Google, twitter, Facebook ads, or perhaps with an agency. What are your thoughts and advice? Any suggestions of an effective advertising gig which has the best visibility? Which one gives you the most effective CPC differential? (CPC - sales)
Duane Dingle

Posts: 129
Registered: 06/04/14
Re: Running Successful Ad Campaigns
Posted: Jan 2, 2018 8:57 AM   in response to: Dave in response to: Dave
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I swear by AM*S, and since you, like me, have multiple works, you can spread the cost over the group of them. It usually costs me on one sale (I bid $0.25- $0.30 per click) about the roy*alties I would make from the purchase of the first book in my series, but the Kay U borrows work out to be about two to every one purchase and over 50% of the readers go on to the whole series within a month and with what looks like very few of those stopping mid series. I would avoid big time any "Agency" that promises to do the marketing for you, or at least perform some serious due diligence on them before going ahead with one as there are many groups out there preying on Indie authors. I've played with Face**book ads in a variety of ways and have seen no pro*fitable way of using them; whereas, AM*S ads can cost me over $5k a month, but you can make them less costly and therefore less active by lowering the bid price, and the pro*fits can be 2x that (conservatively), though I only saw about a 50% profit my first month using AM*S before what I consider the good percentage in profits started coming in from Kay U reads (there is at least a two week delay before the page reads jump dramatically) and the purchases of the next books in the series started jumping up.

Edited: As to Google and Twitter, I personally could never consider trying them as I do not see how they could work effectively for my books.

Edited yet again: I should mention too that 99.9% of revenues come from the Ads directly placed on the Kindle devices. So when I talk AM*S, I am Mainly talking Kindle device ads.

Edited by: Duane Dingle on Jan 2, 2018 9:11 AM

Edited by: Duane Dingle on Jan 2, 2018 1:33 PM
C. Gold

Posts: 1,067
Registered: 02/17/15
Re: Running Successful Ad Campaigns
Posted: Jan 2, 2018 2:06 PM   in response to: Duane Dingle in response to: Duane Dingle
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I ran a boosted FB page post for a week that advertised my paperback for Christmas and it seemed to work. I am currently running a FB ad that has a max budget of 1 dollar a day and targets the English speaking countries. That seems to have netted me quite a few UK sales. I think if you are good at focusing the target audience and throttling how much FB spends, you can get an equivalent to AMS where it doesn't cost much and it gets your book in front of new eyes.
Duane Dingle

Posts: 129
Registered: 06/04/14
Re: Running Successful Ad Campaigns
Posted: Jan 2, 2018 2:17 PM   in response to: C. Gold in response to: C. Gold
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C. Gold wrote:
I ran a boosted FB page post for a week that advertised my paperback for Christmas and it seemed to work. I am currently running a FB ad that has a max budget of 1 dollar a day and targets the English speaking countries. That seems to have netted me quite a few UK sales. I think if you are good at focusing the target audience and throttling how much FB spends, you can get an equivalent to AMS where it doesn't cost much and it gets your book in front of new eyes.

That’s pretty interesting. I focus mainly on the US but because of the exchange rate, I would consider trying a Facebook ad in the UK. But for a dollar limit a day (I thought it was five dollar minimum per ad), how much do you pay per click?

Edited: I had to reread your post again cause I was a little confused. Are you saying that you are currently running FB ads directly promoting your FB page post (post boosts) or are you talking FB ad campaigns where you direct folks to your website or even directly to your book's detail page on Amazon? I'm talking FB ad campaigns.

Edited by: Duane Dingle on Jan 2, 2018 3:08 PM
C. Gold

Posts: 1,067
Registered: 02/17/15
Re: Running Successful Ad Campaigns
Posted: Jan 2, 2018 5:21 PM   in response to: Duane Dingle in response to: Duane Dingle
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First off, I did do page boosts which seemed to have a noticeable effect on the paperback copy when I advertised that. They do seem to be more costly per click than a regular FB ad that you can tame into the buck a day variety. So, I didn't try more than two of these types.

Here's how to tame your FB ad into the buck a day version:

Using the Ads Manager, Create New Ad
What's Your Marketing Objective? --> Choose Traffic (This assumes your ad will have a click link directly to your Zon product)
Optimization --> Link Clicks
Bid Strategy --> Lowest cost
When you get charged --> Impression
Delivery Type --> Standard
Image Size --> Use 1200 x 628 pixels (for when you add the image)

This should let you choose a daily budget of $1.

For creating the query that will go out and find people:

Location: Australia, Canada, Germany, France, United Kingdom, United States (I could probably drop Germany and France, I just picked locations that had at least one sale so far.)
Age:18 - 65+
Language: English (UK) or English (US)
People Who Match: Interests: (here you want to single out people who are interested in getting whatever you are selling)
And Must Also Match: Interests: (here you can put in author names of popular books in your genre and genre types to match what you are selling)

I'm spending around $0.14 per link click, have a 9 relevance score. Ads with < 7 relevance are bad but you can't see your relevance until after 500 impressions.
The boosted page that netted me paperback sales cost $0.30 per link click. It didn't run long enough to get 500 impressions.
Duane Dingle

Posts: 129
Registered: 06/04/14
Re: Running Successful Ad Campaigns
Posted: Jan 2, 2018 5:53 PM   in response to: C. Gold in response to: C. Gold
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That's great stuff! I'll set it up and giv'er a try by the end of the week to target my main readers' demographic in the UK. I'll start small and grow it over each week to see what results it brings, and I let you know how it goes. If it fails it would be less of a failure than targeting the US as I did several times/ways before.
C. Gold

Posts: 1,067
Registered: 02/17/15
Re: Running Successful Ad Campaigns
Posted: Jan 2, 2018 8:32 PM   in response to: Duane Dingle in response to: Duane Dingle
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I hope it works for you. At least with this type of ad, you won't be spending tons of money as you tinker with your audience.
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