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Thread: How to add Pixel or Ads Conversion Tracking code in KDP?


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Permlink Replies: 6 - Pages: 1 - Last Post: Feb 4, 2018 4:30 PM Last Post By: C. Gold
rajamanickam

Posts: 19
Registered: 08/05/10
How to add Pixel or Ads Conversion Tracking code in KDP?
Posted: Feb 4, 2018 5:05 AM
 
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I am running various Ad Campaigns from different ad platforms (e.g Reddit Ads, AMS, Facebook, LinkedIn, etc) for promoting my Book .
Though I am running ads from various ad platforms, I am NOT seeing any sales in KDP Report, and Sales Rank is also not improved. Even I am NOT seeing any KU reads also.
I couldn't decide whether the problem is with my ad campaigns or my Book is not worth of doing ad campaigns.
So, before stopping my plans of promoting this Book, I would like to tune the Ad campaigns by testing various things, and therefore I need to get Sales conversion data from each ad platform.
Amazon's AMS is able to track the sales without asking me to add any conversion tracking codes.
But other ad platforms need me to add pixel / ad conversion tracking code.
Is it possible to do that? How can I do it?
C. Gold

Posts: 1,301
Registered: 02/17/15
Re: How to add Pixel or Ads Conversion Tracking code in KDP?
Posted: Feb 4, 2018 5:13 AM   in response to: rajamanickam in response to: rajamanickam
 
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In order to add pixel code, you need to own the website and be able to put code on the webpage. That's not happening for sites you don't own.
You should be able to track the number of times an add was clicked in each of the ad platforms. Once it hits Amazon though, you've entered a black hole except glimpses they give you of the data.

Oh whoops, missed seeing the tiny little link. I'll eval it shortly.

Book title: How to ... your title isn't a question. So the question mark is wrong. Also, How to Earn XXX from YouTube Videos... XXX is missing, should be Money.

Book cover: Too basic, not an interesting visual. Check other marketing books that sell well for ideas of snazzy little images you can try to find. Also, the title is too high up on the cover. You want breathing space for text on all sides. If you are using the book cover to entice people in your ads, it's going to fall flat.

Blurb: Needs a native English speaking editor. Also, you don't capitalize Money, Life, etc.

The Money that you receive as salary for your work is having some limitations. <--- typical non native English speaking way of phrasing that. I almost start hearing an Indian accent saying the words in my head.

Now here's the big kicker. Your title implies How to Earn Money from YouTube, yet you are emphatically telling the potential buyer that you aren't telling any secrets to making money. HUH?

Look Inside: Isn't bad, but still can tell you are non-native English speaker. A little cleanup of that would go a long way.

Review: LOL you reviewed your own book. Dunno what Amazon will do with that one. In it, once again you make it sound like people shouldn't read the book because it's not going to tell them what they probably are interested in knowing, which is how to make money on YouTube. You say, "... is not telling about any Secrets for earning Money..." (Once again, those words don't get cap'd).

So the biggest issues I see are your book doesn't look professional enough. The cover looks DIY which doesn't inspire confidence in you as an expert. Also, you are telling people they won't find out how to earn money on YouTube by reading this book despite the title, so what is the point of them buying it? People don't care about your personal journey to greatness on YouTube, they want to know your secrets to success so they can fumble around and attempt to replicate it for themselves.
Salamander Mall...

Posts: 1,014
Registered: 10/16/17
Re: How to add Pixel or Ads Conversion Tracking code in KDP?
Posted: Feb 4, 2018 6:40 AM   in response to: rajamanickam in response to: rajamanickam
 
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I'm sorry, but the non-response you're experiencing with your promotional efforts is what I would expect after taking a look at your product. Here's why:
  • Lackluster generic cover
  • Weak blurb
  • Overpriced ($2.99) for length (35 pages)
  • Poor formatting in the Look Inside
  • Your one customer rating/review is a 5-star exhortation of greatness from yourself
  • You're trying to enter a niche already oversaturated with books, many of which are better values, written by acknowledged experts in the field
  • Your book is a fraud in that your title and blurb hold forth the promise of making money with YouTube, yet in the first lines of the book you write that your purpose is not to tell the reader how to make money with YouTube, or even to offer any tutorials, but simply to share your experience with and understanding of YouTube...if you're not a "YouTube Millionaire," why should anyone care about your experiences, much less pay you for them?
Unfortunately, the days of making money by simply creating an e-book are gone forever. With ten million e-books available, tens of thousands in your chosen field, you have to give the reader an iron-clad reason to buy your book and not some other. You're probably a very talented, very ambitious fellow, but how much time did you spend studying the market? How much time and money did you invest in a professional cover, editing or formatting? How much effort did you put into evaluating the competition?
rajamanickam

Posts: 19
Registered: 08/05/10
Re: How to add Pixel or Ads Conversion Tracking code in KDP?
Posted: Feb 4, 2018 8:08 AM   in response to: C. Gold in response to: C. Gold
 
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Thanks for your answer.

Book title: How to ... your title isn't a question. So the question mark is wrong. Also, How to Earn XXX from YouTube Videos... XXX is missing, should be Money.

Can I edit the Title to remove the question mark without creating any issue? e.x breaking the connection between Kindle Book and Print book. And, I am hesitating to do it now as I am running GoodReads Giveaway now. And, my ads are running with the Cover image with Question Mark in the title. Anyway, your suggestion is very useful to avoid the same mistake for my next Book about Emerging Technologies.

And, regarding missing of "Money" in the Title, I did it intentionally. People who are considering YouTube as money making machine are mostly failing to do that. But if we approach the YouTube as an opportunity for Branding, networking, fans creation, showcasing skills and passion, then the probability for earning money as by-product is high. i-e From YouTube we can earn many things apart from Money.

Book cover: Too basic, not an interesting visual. Check other marketing books that sell well for ideas of snazzy little images you can try to find. Also, the title is too high up on the cover. You want breathing space for text on all sides. If you are using the book cover to entice people in your ads, it's going to fall flat.

I just used the KDP's default design. I will try to use different images in the ads.

Blurb: Needs a native English speaking editor. Also, you don't capitalize Money, Life, etc.

The Money that you receive as salary for your work is having some limitations. <--- typical non native English speaking way of phrasing that. I almost start hearing an Indian accent saying the words in my head.

Yes, my mother tongue is not English. And, I published this Book by hoping that it won't be an issue for non-native English readers . Around 8 years back, I hesitated to publish my first Book about Software Testing as I am not good in English. But after publishing the Book, I realized that it is not a big constraint. I earned significant money from that Book.

Now here's the big kicker. Your title implies How to Earn Money from YouTube, yet you are emphatically telling the potential buyer that you aren't telling any secrets to making money. HUH?
Yes, I am telling about how to earn money from YouTube by sharing my experience with YouTube. And, it is NOT having any secrets. Every successful YouTuber knows the things specified in this Book. But I believe reading my experience may help the new YouTubers to save significant amount of time by avoiding wastage of time to know everything by their own experience and mistakes. So, I am not seeing any conflict here.

Look Inside: Isn't bad, but still can tell you are non-native English speaker. A little cleanup of that would go a long way.
It is reflecting the fact of myself being the non-native English speaker. That's ok.

Review: LOL you reviewed your own book. Dunno what Amazon will do with that one. In it, once again you make it sound like people shouldn't read the book because it's not going to tell them what they probably are interested in knowing, which is how to make money on YouTube. You say, "... is not telling about any Secrets for earning Money..." (Once again, those words don't get cap'd).

Initially I too hesitated to add review myself. But I have gone through many forum threads which encouraged to do it. They say "Who else can review the book better than the writer himself".
It increases click through rate of the ads shown by ad platforms which show Rating Stars in their ads.

So the biggest issues I see are your book doesn't look professional enough. The cover looks DIY which doesn't inspire confidence in you as an expert. Also, you are telling people they won't find out how to earn money on YouTube by reading this book despite the title, so what is the point of them buying it? People don't care about your personal journey to greatness on YouTube, they want to know your secrets to success so they can fumble around and attempt to replicate it for themselves.
To be honest, I am NOT an expert in making money from YouTube. I am NOT making huge money from YouTube. Only thing is, I am bit comfortable in running my YouTube channel than my other initiatives.
I don't know any secret for earning money from YouTube. I published this Book just to share my experience as I believe some new YouTubers may buy this Book to gain some information useful for their success, from my experience.

I really appreciate your time and effort for giving this answer. From your answer, I understand that Amazon is not providing any option to track the sales triggered by ads. And, I couldn't expect good conversion rate with the current listing details. By combining these two facts, obviously it is not good to run many ads for this Book. So, Now I will reduce the ad budget and stop some ads, and I will start the promotions again once after I get any positive review from my GoodReads Giveaway. Instead of spending money for running many ads, I will take steps to get more reviews and promote organically.

Thank you very much for your reply, especially for helping me to save some ad budget.

rajamanickam

Posts: 19
Registered: 08/05/10
Re: How to add Pixel or Ads Conversion Tracking code in KDP?
Posted: Feb 4, 2018 8:40 AM   in response to: Salamander Mall... in response to: Salamander Mall...
 
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Thanks for your reply.

Yes, it is true that I haven't put much effort and money in creating the cover or for doing formating. I just used the KDP's default cover and created the Book in few hours. But I took significant time to prepare the content.

And, I agree with all your comments except "Your book is a fraud". I believe people can come to know about How to earn from youtube by reading my experience even though the Book is not telling any tutorials.

I too have the question of whether this Book is worth spending my time and ad money for the promotion. That's why I wanted to track the ad performance and asked this question about adding pixel or Conversion Tracking code in KDP. From your reply and another reply, I have decided to reduce the ad budget drastically, and focus on organic promotions or writing my next book about Emerging Technologies.
sender18

Posts: 2
Registered: 02/04/18
Re: How to add Pixel or Ads Conversion Tracking code in KDP?
Posted: Feb 4, 2018 8:54 AM   in response to: rajamanickam in response to: rajamanickam
 
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Thanks for all your replies friends!
C. Gold

Posts: 1,301
Registered: 02/17/15
Re: How to add Pixel or Ads Conversion Tracking code in KDP?
Posted: Feb 4, 2018 4:30 PM   in response to: rajamanickam in response to: rajamanickam
 
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Your intent might not be to deceive but what we native English speakers are trying to tell you is that the wording you are using states explicitly that you are not going to help people earn money with this book even though you are trying to sell them on that fact. By saying you don't have any secrets to making money translates to you not helping them with money making ideas. I can't explain it any clearer than that. You are promising money making with one had and telling them no with the other.

Also, as you stray from more technical fields, your non-native English speaking is going to begin hindering sales, especially in areas where there is stiffer competition. Just something to be aware of.
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