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Thread: Links + Booking Promos in Advance


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Permlink Replies: 4 - Pages: 1 - Last Post: Feb 7, 2018 1:11 PM Last Post By: Jackie Weger
Justin Todd

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Registered: 03/16/16
Links + Booking Promos in Advance
Posted: Feb 6, 2018 2:15 PM
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Question about booking free book promos in advance.....I want to plan ahead, but they mostly require a link to my published book on Amazon. But if I publish the book in advance, I think I'm wasting the first precious days of a launch if a promo is booked 1 week in advance. How do people get around this?
cdalebrittain

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Registered: 03/05/11
Re: Links + Booking Promos in Advance
Posted: Feb 6, 2018 4:32 PM   in response to: Justin Todd in response to: Justin Todd
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You can't get an ASIN (identifying code on Amazon) until your book is published, unless you do a pre-order.

HOWEVER.

A pre-order is useless unless you already have a fan base waiting eagerly for your book.

And it's a very bad idea to make your book free immediately. It wastes its first month on the "new release" list when people might actually pay money for it. Especially if it's your only book, people will get it free and then forget about you and never bother telling others about your book. These days a freebie might get downloaded a few dozen times, whereas you need 10s of thousands of freebies to have the word of mouth effect click in.

So just publish your book, at 99c if you want, and wait to promote until after the first month (or ideally until you have several books).
Justin Todd

Posts: 2
Registered: 03/16/16
Re: Links + Booking Promos in Advance
Posted: Feb 6, 2018 6:16 PM   in response to: cdalebrittain in response to: cdalebrittain
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The first 7 days are extremely crucial though to get as many free downloads + paid downloads as possible to trigger the Amazon algorithm. That's the reason for paid promos. But I'm not sure how to both book a promo (with an ASIN) a couple weeks in advance and at the same time having your book sit there for 7-14 days with an ASIN and no significant promotion.
Salamander Mall...

Posts: 1,014
Registered: 10/16/17
Re: Links + Booking Promos in Advance
Posted: Feb 6, 2018 7:35 PM   in response to: Justin Todd in response to: Justin Todd
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Justin Todd wrote:
The first 7 days are extremely crucial though to get as many free downloads + paid downloads as possible to trigger the Amazon algorithm. That's the reason for paid promos. But I'm not sure how to both book a promo (with an ASIN) a couple weeks in advance and at the same time having your book sit there for 7-14 days with an ASIN and no significant promotion.

Free downloads do not help you, as KDP explains on its help page. While you are in the Free Kindle Store, your rating in the Paid Kindle Store plummets -- others are selling their books and you are not. As explained, you can't run a paid promo with the usual suspects on a book that doesn't exist, which your book won't until it's published. While the pre-order period is an opportunity for marketing, it's for utilizing your mailing list and other social media platforms, venues where you can hawk a pre-order, as opposed to venues where customers expect a book to download immediately, As to "trigger(ing) the Amazon algorithm," if you're referring to ranking and placement, only sales will bring improvement, also explained in the KDP help pages. When your book is published, the only reason your book might "sit there for 7-14 days" is if you don't hit the ground running with a good marketing strategy. You can disagree, of course, but the experience of most veterans is that, unless you have other books, a freebie promotion is not effective -- if customers like your book, they have no place to go but another writer. Good luck with your project.
Jackie Weger

Posts: 274
Registered: 05/13/13
Re: Links + Booking Promos in Advance
Posted: Feb 7, 2018 1:11 PM   in response to: Justin Todd in response to: Justin Todd
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Justine Todd: Sharing for what it's worth; I release at 99c. Not worried about those "few precious days'. Can't even address that because you don't mention genre. Next, I promote where ever I can a new release slot--no reviews required. While 99c, I engage in an amazon Giveaway...that's at the bottom of your book page. I usually buy 30 books. Start my Follow on Amazon list. That gets your rank moving up. If you don't have a newsletter. Start. If you don't yet have a Twitter account. Get one. and have a meme built on your book to pin to the top of your Twitter. I have a newsletter, so I promote a new release there. That's usually good for a thousand sales plus borrows to get a book on the Hot New Release list for a few days. After the milk and honey runs out I pop it to full price. A few months later, I run a five day free. I have a small back list. Don't know if you do. You didn't say.

If you have a new release going free, you need massive downloads...today about 10K to 15K for when your book returns to paid to have a ranking on amazon that will get reader's eyes on your book. That is the value of a free promo. 25K is better, but that is a hard number to reach free today sans a Bookbub.

Hope this helps and good luck.
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