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Thread: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?


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Permlink Replies: 15 - Pages: 2 [ 1 2 | Next ] - Last Post: Feb 10, 2018 2:06 PM Last Post By: Salamander Mall...
rajamanickam

Posts: 19
Registered: 08/05/10
Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 1:06 AM
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I have published a Book few months back, and made it available for "Kindle Unlimited".
According to KDP Reports, there is no sales for this Book, but it is getting KU reads.
I just imaged about what would happen if the Book was making Sales instead of getting KU Reads. Amazon will be cross promoting the Book on the Listings of other Books under the title "Customers who bought this item also bought". Correct? This is what happened for my other Book many years back. Since I haven't included that Book in "KDP Select", the Book was actually making few Sales instead of getting KU reads. Once after getting few sales, the sales count was increasing very fast. I assume that it was because of the Amazon's "Customers who bought this item also bought" promotion/feature.

So, are we losing Amazon's free promotion by enrolling our Books into "KDP Select"?
Donna St Felix

Posts: 6,363
Registered: 09/18/13
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 3:19 AM   in response to: rajamanickam in response to: rajamanickam
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rajamanickam wrote:
I have published a Book few months back, and made it available for "Kindle Unlimited".
According to KDP Reports, there is no sales for this Book, but it is getting KU reads.
I just imaged about what would happen if the Book was making Sales instead of getting KU Reads. Amazon will be cross promoting the Book on the Listings of other Books under the title "Customers who bought this item also bought". Correct? This is what happened for my other Book many years back. Since I haven't included that Book in "KDP Select", the Book was actually making few Sales instead of getting KU reads. Once after getting few sales, the sales count was increasing very fast. I assume that it was because of the Amazon's "Customers who bought this item also bought" promotion/feature.

So, are we losing Amazon's free promotion by enrolling our Books into "KDP Select"?


You will have answers in various directions.
It depends on the book topic, the habits of your buyers and book size.
The bottom line is that it usually pays under half of a US penny per page.
If your book normally sells for $2.99, it will take a book of at 600 pages to make that and then you have to hope they read it all before twenty years pass.
You can have (example) 500 pages read but you don't know if that is one person or 500 each reading/checking one page.

Concerning 'also bought' promotion, you are correct.
Salamander Mall...

Posts: 1,014
Registered: 10/16/17
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 3:34 AM   in response to: rajamanickam in response to: rajamanickam
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If people are not buying your book, opting out of KU probably won't increase sales, but it would allow you to sell your book on other platforms. KU subscribers don't buy books, they borrow them; making your book unavailable would only cause them to borrow a different book, not buy yours. Generally, sales and borrows reflect each other somewhat, so if the only ones willing to take a chance on your book are those who have nothing to lose, you might want to re-examine your book or your marketing strategy.

Note: Amazon promotes nothing for free.
Notjohn

Posts: 24,153
Registered: 02/27/13
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 3:36 AM   in response to: rajamanickam in response to: rajamanickam
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To be clear about what's happening, you aren't adding the book to KU, you are adding it to Kindle Select. This prohibits you from selling it anywhere else. KU isn't offered on every Amazon store, and Amazon is not the dominant ebook vendor in many countries. So whether you do better selling to a mostly American audience or to a mixed one, you might actually make more money selling on other platforms -- Kobo for Canada, Apple for many countries. I used to get 25 percent of my sales elsewhere; now it is closer to 15 percent, but since my books are fairly pricey, and not lending-library fiction, I make a lot more money this way.

It's also a good strategy, I think, to keep Amazon from owning the world. Remember Jeff Bezos's warning to American retail: "Your margin is my opportunity!" For margin, substitute "royalty."

@Donna: do you really think this will last twenty years?

(Don't trust KDP to publish a print edition. Don't trust CreateSpace to publish an ebook. Each does one thing well and the other thing poorly.)

Good luck! -- NJ

Notjohn's Guide to E-Book & Print Formatting (2018 edition)

The blog: https://notjohnkdp.blogspot.com
writerbn

Posts: 5,813
Registered: 05/12/12
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 4:53 AM   in response to: rajamanickam in response to: rajamanickam
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rajamanickam wrote:
So, are we losing Amazon's free promotion by enrolling our Books into "KDP Select"?
There's no "free promotion" by Ama*zon, unless you're referring to the KDP Select promotion where you offer the book free for 5 days out of every 90. However, you still need to promote that yourself; they're not going to do it for you.

If your readers are in India, BTW, you will make much, much less from Kay Yu than the others have mentioned, compared to a sale.
rajamanickam

Posts: 19
Registered: 08/05/10
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 6:32 AM   in response to: writerbn in response to: writerbn
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writerbn wrote:
rajamanickam wrote:
So, are we losing Amazon's free promotion by enrolling our Books into "KDP Select"?
There's no "free promotion" by Ama*zon, unless you're referring to the KDP Select promotion where you offer the book free for 5 days out of every 90. However, you still need to promote that yourself; they're not going to do it for you.

If your readers are in India, BTW, you will make much, much less from Kay Yu than the others have mentioned, compared to a sale.

Ok, But I earned significant amount of Money from my first book many years back, without doing much promotion from my side. I am assuming that it happened because of Amazon's free promotion through "Customers who bought this item also bought" listing. Anyway, from all the replies, I understand that we can not expect the same thing now.
cdalebrittain

Posts: 11,833
Registered: 03/05/11
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 6:41 AM   in response to: rajamanickam in response to: rajamanickam
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Eight years ago there were only a tiny fraction as many books on KDP as there are now. E-readers were new, and people were excited and looking for content. It was easy then just to put something decent out there and have it sell. Not anymore. Sorry.
Donna St Felix

Posts: 6,363
Registered: 09/18/13
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 9:08 AM   in response to: Notjohn in response to: Notjohn
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Notjohn wrote:
@Donna: do you really think this will last twenty years?

Possibly but not in great numbers.
It'll start slowing down as modern tech from years gone by has passed.
I still have my giant old boom-box, but never use it.
C. Gold

Posts: 1,301
Registered: 02/17/15
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 11:28 AM   in response to: rajamanickam in response to: rajamanickam
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You need to sell around 50 books before you get Also Boughts to show up. I'm pretty sure borrows don't help with that.

Also you can't compare apples and oranges. Your Software Testing book is 122 pages and contains detailed technical information of relevance to the field. Your YouTube book is only 44 pages and you state flat out you aren't giving technical info, just relaying your experience in running a channel (and it had mixed signals about the whole making money thing). It was published more recently with more competition than the other book and feels less relevant to what people would want, which will make it a tougher sale (my opinion).

It's difficult to say if sales would increase if you took the book out of Select. It could be you are getting what you are getting only because it's available in Select. You can take it out of the program and see what happens, but you still need to advertise it in order to get people to buy it. You won't get many sales, if any, by doing nothing.
Traveler321

Posts: 245
Registered: 10/01/16
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 1:54 PM   in response to: rajamanickam in response to: rajamanickam
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You shouldn't review your own book, management may not be too happy about it.
novalray

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Registered: 10/31/11
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 2:39 PM   in response to: rajamanickam in response to: rajamanickam
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Books purchased through KU will also put your book in the Also Boughts.

Edited by: novalray on Feb 8, 2018 2:40 PM
rajamanickam

Posts: 19
Registered: 08/05/10
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 8, 2018 9:50 PM   in response to: C. Gold in response to: C. Gold
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C. Gold wrote:
You need to sell around 50 books before you get Also Boughts to show up. I'm pretty sure borrows don't help with that.

Also you can't compare apples and oranges. Your Software Testing book is 122 pages and contains detailed technical information of relevance to the field. Your YouTube book is only 44 pages and you state flat out you aren't giving technical info, just relaying your experience in running a channel (and it had mixed signals about the whole making money thing). It was published more recently with more competition than the other book and feels less relevant to what people would want, which will make it a tougher sale (my opinion).

It's difficult to say if sales would increase if you took the book out of Select. It could be you are getting what you are getting only because it's available in Select. You can take it out of the program and see what happens, but you still need to advertise it in order to get people to buy it. You won't get many sales, if any, by doing nothing.


Thanks for your insights.
Notjohn

Posts: 24,153
Registered: 02/27/13
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 9, 2018 2:39 AM   in response to: C. Gold in response to: C. Gold
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You need to sell around 50 books before you get Also Boughts to show up. I'm pretty sure borrows don't help with that.

I believe that, in Amazon's crazy accounting system, a borrow IS a sale, just as a freebie is a sale if it's Amazon that's giving it away. (Those Kindle Prime books, or whatever they're called this month, that are published by an Amazon imprint and curiously always manage to wind up on the "best-seller" lists.)

I can't believe that many software engineers are KU subscribers! I think the OP would indeed do better by selling through Apple etc.

I pulled my Guide out of Select last summer. This month I've had 81 reads on it, so somebody obviously picked it up long ago and is keeping it around like a pet rock. So he or she has reduced her KU subscription to a maximum of nine books at a time.

It's an Amazon-oriented book, so Apple won't stock it, and it sells very poorly outside the KDP. Yet I still make more money outside Select than I did inside. I suspect that's true of most non-fiction.

(Don't trust KDP to publish a print edition. Don't trust CreateSpace to publish an ebook. Each does one thing well and the other thing poorly.)

Good luck! -- NJ

Notjohn's Guide to E-Book & Print Formatting (2018 edition)

The blog: https://notjohnkdp.blogspot.com
C. Gold

Posts: 1,301
Registered: 02/17/15
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 9, 2018 7:14 AM   in response to: Notjohn in response to: Notjohn
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I had the equivalent of 30 books read and 36 books purchased and still no Also Boughts. It wasn't until my actual book sales total reached 45 that the Also Boughts showed up. I guess you could also argue the total might be 100 and include borrows in my case since I'm sure I had enough borrows to make up the difference by then. I tried searching kboards but nobody had a definitive answer on borrows either. So, it's either 50 buys only, or 100 buys plus borrows (plus or minus 5).
rajamanickam

Posts: 19
Registered: 08/05/10
Re: Will adding the Book to "Kindle Unlimited" reduce the organic traffic?
Posted: Feb 10, 2018 9:20 AM   in response to: Salamander Mall... in response to: Salamander Mall...
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Salamander Mallory wrote:
If people are not buying your book, opting out of KU probably won't increase sales, but it would allow you to sell your book on other platforms. KU subscribers don't buy books, they borrow them; making your book unavailable would only cause them to borrow a different book, not buy yours. Generally, sales and borrows reflect each other somewhat, so if the only ones willing to take a chance on your book are those who have nothing to lose, you might want to re-examine your book or your marketing strategy.

Note: Amazon promotes nothing for free.


It seems Amazon is doing some Free Promotion. Today I have decided to add Amazon's Native Shopping ad in my blog post , and surprisingly I could see my Book in the ads. Is it showing for you now? You can refer the screenshot , if it is not showing now.

I am not sure whether it is doing it for KDP Select Books or all the Books.
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