So far this month I have only 4 returns with 277 completed un-returned (so far) sales. I'd say that is a reasonable return rate. I don't know what others are experiencing, but that is where I am at 'n I'm OK with it.
I've not found it to be an issue. I've had a handful of returns, but I agree that I probably have had more sales than I otherwise would have, because people feel like they're taking less of a risk. (Then again, I don't sell fiction, which might be different.)
I've only ever returned a book once, personally, and that's because I believed it to be plagiarized.
3. I'm sure some have noticed that when uploading a
book, the categories available to an author in no way
match the categories customers use to search for
books. That makes it difficult to precisely match to
customers' searches, making for more mis-categorized
books and unhappy customers who thought they were
buying something else.
Amazon: Please have your programmers talk to each
other once in awhile. I would like to see the EXACT
same categories during the upload process as the
customer sees when looking for books. Thanks
Ugh. Yes! Even as an author, this drives me bananas. I can never figure out where my book is actually going to show up, since the categories don't match.