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Permlink Replies: 3 - Pages: 1 - Last Post: Jun 26, 2012 8:07 PM Last Post By: katebloomfield
katebloomfield

Posts: 92
Registered: 02/23/12
Pricing a Trilogy?
Posted: Jun 26, 2012 5:37 PM
 
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Hello again!

I am in search of some advice from those who have published trilogies/sequels/sagas.

Book #1 (Frost Arch) is currently published and priced at $2.99 (100,000 words approx)

I have just finished writing Book #2 (Flamethroat), and it is due for release on the 1st of August. I am considering pricing it at at $3.99 (75,000 words, approx)

When I (eventually) publish Book #3 (In 2013) I would like to price it at $4.99. (I expect it will be between 75k - 100k words)

Do you think it is wise to increment each installment by $1? I am hoping that by the time I publish #3, my readers won't mind paying the dollar or two extra to finish the trilogy.

I do worry that it might seem greedy though. What are your thoughts?

ALSO!
I plan to do a free-promo-day for Book #1 on the release date of book#2, in the hopes of gathering more followers. Will this work?
(I have given out 18,000 free copies of book #1 since February, so hopefully book#2 will be a hit!)
susanleighnoble

Posts: 20
Registered: 08/15/11
Re: Pricing a Trilogy?
Posted: Jun 26, 2012 6:20 PM   in response to: katebloomfield in response to: katebloomfield
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I have Book 1 & 2 out and am writing Book3 of The Elemental trilogy (fantasy series). I priced each one at $2.99. When Book 2 came out, I did offer Book 1 for free and I have also offered Book 1 for 99 cents hoping that once people read the first one, they would willingly pay more for the 2nd book. Since your readers will not have bought your books at the same time, there is a chance they won't recall what the last one cost. You can certainly try going up in $1 increments. If they don't sell, you can always price them all the same or like I said, go cheaper on the first book to entice them to read the whole series.
kubecki

Posts: 481
Registered: 03/11/12
Re: Pricing a Trilogy?
Posted: Jun 26, 2012 7:56 PM   in response to: katebloomfield in response to: katebloomfield
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The trick here is to make it cheaper for readers of your first story to read your second and third by buying the trilogy.

So if they spend $2.99 on your first story, and then decide that it impressed them enough to read the whole series, they benefit from buying the trilogy rather than books two and three individually.

So $3.99 + $4.99 = $8.98.

I'd sell the trilogy for $7.99 or maybe even $6.99.

Many of your customers will spend $2.99 + $6.99 so your gross revenue from those particular buyers will be $9.98... they only save a dollar.

Sometimes people inadvertently buy the second or third stories without realizing it is part of a trilogy, a price of $6.49 would ensure that no matter which story they read first, they will still save money by buying the trilogy to read the other two. I'd probably price at $6.99 though, purely because I suspect that many readers will still buy story one first.

$2.99 + $6.99 = $9.98
$3.99 + $6.99 = $10.98
$4.99 + $6.99 = $11.98
$2.99 + $3.99 + $4.99 = $11.97
Or $6.99 flat

You will probably find that very few buyers will jump straight in for the trilogy until it has amassed a large number of positive reviews. When it stands on it's own two feet, you could always increase the price, if you think that people are actually going straight to the trilogy (e.g $7.99 or $8.99).

The most important thing is most definitely giving the perception of value. It needs to cost significantly less than $11.97.

You should make it very clear in your book description that each story is part of a trilogy which is available to purchase together at a reduced cost.

Plus you should link to the trilogy or your author profile at the end of your book.

Sign up for Amazon Associates if you haven't already and you will earn a commission of between 4% to 8% for each purchase through the link, plus you can monitor the conversion rate.

E.g. 100 clicks to your trilogy page, 20 purchases = 20% of people who read one of your books ends up buying the trilogy.

You could even use a different tracker ID for book 1, book 2, and book 3, to analyze your readers buying habits and adjust your price accordingly to suit.

Sorry for the essay, I never intended to get so deep, I love the science involved in pricing though and am never short of theories!

Message was edited by: kubecki
katebloomfield

Posts: 92
Registered: 02/23/12
Re: Pricing a Trilogy?
Posted: Jun 26, 2012 8:07 PM   in response to: katebloomfield in response to: katebloomfield
 
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Book #1 was published in February 2012, and already has 44 reviews. (4.2 star average) which I think is good in 5 months)

I actually get a lot of messages on facebook/blog/twitter, asking about the release date of book#2 - so I think I have a few followers :)
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