Just curious to get some feedback as to how many books you "sold" when you used a free promotional period on KDP? I am currently on day two of my promotional period and have seen a huge jump in people downloading my book, but wasn's sure if this was normal/better/worse than average. After the first day my novel jumped up to #33 in Literary Fiction and #39 in Women's Fiction and has been going upwards since. I was obviously so excited about this and would love to hear what other authors have experienced.
My last free promo was maybe 6 days long and not quite by choice...KDP was FREE price matching me to a couple outlets who ha dmy work up for...free...to my dismay. But I htink there were about 2200 copies downloaded? I too made it to the top 100 (20's?) for horror and paranormal romance, but I don't really count rankings while it is free since people see FREE and tend to download and likely never read. It's the paid sales rankings that get my hear tpumping
YA, 3 day run, about 2200 US, 300+ foreign, mostly UK and DE, though had copies in every country listed by the end. Hit under 250 over all free ranking, hit top 100 free in 3 genres, under 10 in 2, though I never hit #1.Did a bit of free advertising, googled to find many smaller blogs/sites had announced my freebie once I got those visible rankings (I think they pluck the top 3, or 5, or 10, and post them daily).
I had 1157 downloads in the US and India, and roughly 250 elsewhere on my 2 day promo. I was shocked, and my book went to #6 in the Historical Romance bestsellers, but it dropped back down, since it went back to sales. It makes a person feel a little discouraged. lol
I actually ran three separate promos in the last week -- partly to test the waters, partly to see what sort of results I might get, partly to do a bit of research on best times of the week to run promos and such.
Promo 1 was for a short story. I ran this one for 24 hours last Tuesday. About 350 total people downloaded the story. It peaked at #6 on the Free > Fiction > Science Fiction > Short Stories list.
Promo 2 was for another short story, and ran for 24 hours on Wednesday. 320 total downloads, and peaked at #7 on the same list as the previous one.
Then I ran a 3-day promo for a novel, starting Friday and ending just fifteen minutes ago. This one peaked at #30 in the Top 100 Free overall, and #2 in Free > Fiction > Science Fiction. The final download number was 9,791. On the first day, about 14 hours into the freebie, I started refreshing my reports page every 60 seconds or so... and it was really something else to see my download number jump by 50 or 60 each time.
Now, I don't know what led to the great disparity between the first two and the last one. Maybe it was the difference in the length of the story (the short stories are each about 15,000 words, and the novel is a little over 50,000). Maybe it was the difference in base price (short stories were .99, novel was 2.99). Maybe it was the day of the week.
One thing I did do differently was promote the freebie on other sites. I didn't promote the short stories at all. I submitted the novel promo to nine or ten freebie blogs out there, though I don't know how many actually ran the notice for it.
The short story promos didn't do a lot to drive immediate sales. The novel promo, though, seems to have prompted people to purchase my two short stories. I've gotten a single review from this effort, too -- at least so far.
I'm very close to finishing my next book. When I put it in the store, I'll probably run a promo on the first novel again, and see how that affects sales for the latest one. Who knows? I'd love a little more data about the promos, but you try to learn from what you're given.
Good luck with yours! Sounds like you're doing pretty well already.
I ended with just over 37,000 downloads during a five day promotion and sales have been great since. I know what you mean about the returns though! Strange old business - but all part of this wonderful game, I guess!
I have two books...the first one I did made it it #2 in science fiction, and maybe #120 overall, ~2500 copies downloaded with no promo. (over two days)
The other I did a week later, ~2000 downloaded, top 200 overall, and top ten in both horror and paranormal. I did promote that with author marketing club blog thing, so I think the first one got a lot because of the cool cover. (also over two days)
The numbers were exciting. There was a little burst in sales on the science fiction one, that took a week to die off. The second had almost no change whatsoever in sales. Then again, I charge more than $.99 for my books, which probably scares a lot of people away who have come to expect those prices.
Still not sure whether it was effective or not. I'll probably try it a few more times before throwing in the towel, or at least hope for bigger download numbers. I think the important thing for newbies like me is to write and publish a lot of quality work and have a lot of irons in the fire, as they'll feed off each other.
That's a difficult one. People seem to get the best results if they have two or three other books available. People download the free one then, if they like it, pay for the others. Well that's the theory!