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Thread: Must I use same categories and keywords for eBook and KDP paperback?


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Permlink Replies: 5 - Pages: 1 - Last Post: Jan 1, 2018 4:13 PM Last Post By: Paul J. Rands Threads: [ Previous | Next ]
Paul J. Rands

Posts: 3
Registered: 12/16/17
Must I use same categories and keywords for eBook and KDP paperback?
Posted: Dec 29, 2017 10:24 PM
 
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I just published my novel The Portuguese Gambit as an eBook and I successfully used KDP Print to publish the paperback. I used the same categories and keywords for both.
My idea is that if I can use different categories and keywords, it would give me four categories and 14 keywords. Would this work?
Related questions:
1 If it would work, is it a good idea?
2 Will both still appear when my book is selected from the list of books that meet the search criteria?
3 Does the browser/purchaser ever see a list of the keywords?
Donna St Felix

Posts: 6,080
Registered: 09/18/13
Re: Must I use same categories and keywords for eBook and KDP paperback?
Posted: Dec 29, 2017 10:40 PM   in response to: Paul J. Rands in response to: Paul J. Rands
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Paul J. Rands wrote:
I just published my novel The Portuguese Gambit as an eBook and I successfully used KDP Print to publish the paperback. I used the same categories and keywords for both.
My idea is that if I can use different categories and keywords, it would give me four categories and 14 keywords. Would this work?

Well, it would depend if you happened to match to the type of book the customer wants (digital or paperback).

Related questions:
1 If it would work, is it a good idea?

Don't know.

2 Will both still appear when my book is selected from the list of books that meet the search criteria?

It would depend if the two match up to one page to show them both.

3 Does the browser/purchaser ever see a list of the keywords?

Not that I am aware of.
Ralph E Vaughan

Posts: 3,446
Registered: 12/01/12
Re: Must I use same categories and keywords for eBook and KDP paperback?
Posted: Dec 30, 2017 6:41 AM   in response to: Paul J. Rands in response to: Paul J. Rands
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If your keywords are ineffective, it doesn't matter how many you have. I'm assuming you've already perused the help pages that address categ*ories, genres and keywords, where, among other things, they explain how some genres have mandatory keywords for sub-genre placement. As to customers being provided "a list of the keywords," what list would that be? Customers provide the search words/keywords, not Amazon, but Amazon does react to repeated ones by creating new sub-genres. Personally, I think writers make three basic mistakes when it comes to keywords:
  • Ignoring mandatory keywords for genre placement, which is sometimes country spec -- many customers browse by genre, and sub-genres exist because customers look for them.
  • Overthinking keywords, coming up with words and phrases no customer would use, but would be great if a customer wanted to find their book and none other -- they are both biased and blinded.
  • Wasting keywords but using words already in title, subtitle or blurb.
Customers search broadly (e.g., Steampunk) or narrowly (e.g., English village cozy murder), but whatever they search for, it's never for the purpose of finding their way specifically to your book, which is why searches are no replacement for a good marketing strategy in your target audience. At best, people search for "whatever" and accidentally trip over our books in the process.
Paul J. Rands

Posts: 3
Registered: 12/16/17
Re: Must I use same categories and keywords for eBook and KDP paperback?
Posted: Dec 30, 2017 10:13 PM   in response to: Ralph E Vaughan in response to: Ralph E Vaughan
 
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I'm curious to know if a browser/searcher ever sees MY list of seven keywords.

Good advice but didn't answer any of my questions. Thanks for taking the time to share your insights. Helpful.
Ralph E Vaughan

Posts: 3,446
Registered: 12/01/12
Re: Must I use same categories and keywords for eBook and KDP paperback?
Posted: Dec 30, 2017 11:06 PM   in response to: Paul J. Rands in response to: Paul J. Rands
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Paul J. Rands wrote:
I'm curious to know if a browser/searcher ever sees MY list of seven keywords.
No. They never see more than what they type in, except for names and titles actually famous, which will come up as suggestions after a few letters have been input.

Good advice but didn't answer any of my questions. Thanks for taking the time to share your insights. Helpful.
Paul J. Rands

Posts: 3
Registered: 12/16/17
Re: Must I use same categories and keywords for eBook and KDP paperback?
Posted: Jan 1, 2018 4:13 PM   in response to: Ralph E Vaughan in response to: Ralph E Vaughan
 
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Thanks, Ralph. Exactly what I wanted to know.

But I still have a question about getting four categories and 14 keywords since I have an eBook and a paperback. Here is the question again (slightly re-phrased).

I used the same categories and keywords for both books. My idea is that if I can use different categories and keywords for the two books, it would give me four categories and 14 keywords. Is that correct?
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