I have just been invited by Facebook to set up a FREE business page. Having set up the basics, I now need to populate it with photos etc. However, I have a question which I hope you guys can answer for me, and it is this: Is it really worthwhile having a Facebook business page in regard to promoting and selling your books?
If it does lead to more books sales, and a bigger fan base, then certainly it is an option which I think would be well worth pursuing.
Unless you have people to invite to like the page, I really wouldn't do a Facebook page. I have a facebook page and mine works fairly well for my needs...this is because I already have a personal FB page with 2k+ acquaintances all who have interests in my business. They all also like supporting me. If you don't have people who will be interested in your book, like your page, and share pics of you or your book or talk about it, it may not be the best place for you.
My tip is to make a FB page, but then make an IG page also. Connect the two of them. Then, anything you share on IG, simply share to FB. On IG, post intriguing pics with excerpts, and utilize hashtags wisely to get people interested in your books and you as an author. Don't forget to put the link to your books in the bio. I think it is easier as an author to connect with the right people on IG just because the tagging system is so much better there than FB. Facebook is mayhem at this point...I feel like it's best to abandon that ship unless you have a lot of friends on the friends list who can like your page and are also actually interested in your writing (unlike your sister or old teacher who will never buy anything but will like everything). There are pros and cons to both, but IG just addresses the audience in a different way that makes it quicker to connect with an audience.
For example, I will show you
my FB page: facebook.com/WombHealingWorkbooks/
my IG page: instagram.com/wombhealingworkbooks/
Begun on the same day, they only have around a 50 follower difference, so at first glance, you would think that I they are the same usefulness. This would be a totally erroneous assumption for you to make. If you look closer you will see the engagement I have for my FB is very slim. Even with all the posts I deleted on that page, I know 100% it is because FB asks me to invite all my friends. And many liked it but as I mentioned above, my friends aren't necessarily my audience. So I have 200 likes, but less than half are woc who need womb healing and are comfortable with hoodoo. This doesn't even get into how hard Facebook polices certain material (but will let other material run rampant). Small businesses, POC, anything not mainstream are sadly on the list of things they like to police. Makes it feel not your while. (For example, I have had posts auto-removed for nudity for posting an ancient bathing scene in which a womans nipple showed, but recently a video depicting child sexual abuse went "viral" on the site...can't make this stuff up)
Conversely, look at my IG. Anything I post, I can expect to receive between 25-50 hearts, and around 1 comment from an interested person, touched by the material I have posted. I am easily able to scroll through a list of my followers and like things on their pages, reminding them that I am alive. I am able to share my book with people who have lots of followers and are appreciative of what I am doing. People feel more comfortable messaging me asking questions. And yes, the amount of people who click the button to go to Amazon is higher too. I got all of those followers organically through using effective tags and interesting messages and following people who might be interested.
I would even try Tumblr over FB. I would try reading my book out loud on Youtube over Facebook. These are just suggestions off the top. Facebook just stinks.
TLDR: Facebook is lying to you. It's a waste of time. Better to go to IG.
Thank you for the advice. You made some very good points there, and I shall certainly act on them. However, I have a question regarding posting on IG and Tumblr: Once I have posted all the images of all the books I currently have for sale on Amazon, which images would you suggest I post next?
As you can imagine, after putting up the 20 or so books that I have published, I am going to be pondering over what other horror/paranormal related images I could put up to attract more followers.
Points taken. But the 64 000 dollar question is, just WHERE can an author go to have a reasonably good chance of selling more of his books? People have suggested Tumblr and IG. I go on Goodreads a lot, but even on there you have to struggle to get potential readers interested.
Instagram is an absolute PAIN IN THE YOU KNOW WHAT to use, because it caters only for mobile phone users in regard to being able to upload photos. Also, even the purportedly Instagram-savvy online programs available are very awkward to install. So maybe I will pass on Instagram.
Regarding Tumblr, that might be easier to upload my book images. Hope so.