This month my daily sales vary from 1 or 2 per day to 7 or 8 per day, depending on the weather. http://www.amazon.com/dp/B00G12TLRY
What do you find to be the most effective method to keep sales numbers up, and is this a paid or free activity?
edit: my book is mainstream sci-fi with a dash of horror and western, has 75+ reviews with an average rating of 4 stars. (info for context)
I know I might risk getting flamed but I don't care... I try to have 1 free book (1 day only and obviously that means they are in KDP) 1-3 times a week and it helps keep sales up. I have 20 books (various pen names), seems to of helped. When I wasn't doing this, I was averaging around 5-10 sales a day with some days almost 0 and some days around 20. Now I'm always around 20 sales a day and spikes up into the 30's and 40's. It's by far not a traditional method, but it works for me.
I sell about 15 - 30 books daily (with 16 books published), and just started writing books for Amazon not too long ago. My formula for success, that seems to have worked quite well so far is to just write! Many authors spend so much time mulling over the idea that their books aren't selling well, that they forget to write more books. You can't realistically expect to make a ton of sales with only one or two books, so always focus on putting high quality content out there, instead of worrying too much about sales. When your products are good, and they're about a popular subject, eventually sales WILL come.
I have to echo the advice about writing more books. Most of the authors who report success seem to have numerous works available for sale. The books do tend to sell each other, especially related books.
I have sold as many as 100 a day during successful promotions, but my normal average is more like 1 a day. I only have four books up, though (two full-length novels and two short works; three of the four are related).
At the risk of repeating myself (I think I said something like this in another thread earlier today) my most successful promotions have been targeted email campaigns, like Ereader News Today. Second most has been social media marketing, particularly online release parties for new books. Third most have been freebies of one of the short works (which does pull up the related works). I've tried other things, but whatever results they produced certainly did not occur immediately after I tried them.
Promotions sell books. Selling books gets your name out there and sells more books. For me, I run both free (one permafree book) and various 99c promos, roughly once every 60 days per vendor. Sometimes I make a coordinated push, sometimes I just spread them out to support sales. The key is to get your series book #1 or intro/gateway books into as many hands as possible to induce people to read your series or related books.
Some people denigrate free as a strategy. If done the right way, free is another tool in your toolbox. One permafree book with a pro cover, good editing and of course a story that hooks is a great loss leader and for me resulted in approximately a doubling of paid sales when I did it, from about 60 a day to about 120 a day and rising. This is with between 10 and 20 paid books in backlist available. No, I'm not telling you which ones they are. Too many trolls around here and I like to be blunt-spoken and still protect myself with anonymity.
Note that all the promotion in the world, especially free promotion, won't work if you don't have a good book with a catchy cover and blurb in a popular genre and a backlist for readers to buy into. It's like any team effort. One great player can only carry the team for so long, but a great team will win. Story, cover, blurb, opening hook, popular genre, available series/backlist and promotion. That's the formula that makes me a living.
I have 7 books and am currently selling over a hundred a day with another 30 - 50 borrows on top. If that sounds good, then compare it with a year ago when I was selling 800 a day! I did very little to achieve that number though - a few small paid ads and a couple of free promos. I really do believe it was luck more than anything else.
My sixth book was a slight shift in genre and it is not only by far my weakest seller, but also received quite a few negative reviews so I guess it helps to build a following and then not alienate those readers with publishing something a bit different. When I started out, I was writing only for me and writing what I wanted to read. I think I occasionally fall into the trap of writing what I think others want to read which is where I've been falling down.
This summer has been super slow. I have 5 full length novels, one short (around 5k words) and 3 preschool books up. It's my horror series that sells well (4 books with a 5th releasing soon). Lately my average daily sales are sitting around 5-8. Writing the next book seems to be the biggest boost...
Bill, I saw your reply in a previous thread and asked which email programmes had been successful for you, I don't think you could have seen my question. I think your initial repsonse had a typo in it, as you first said you hadn't used bookbub and then said it worked well for you.
Promotions sell books. Selling books gets your name out there and sells more books.
Riddle me this.
Prior to my promotional pricing period, I was selling at rate X (a steady 20-24 copies per day) in the wake of the promotional period, full price sales dropped to rate Y (8-9 copies per day). Why would the rate drop from X to Y because of an intervening period of lower pricing?
I'm not trying to say you're wrong. Getting to more people was the whole reason I ran the promotion in the first place. I'm just baffled by the actual observed effect.
Writers did not, in the Olden Days, have access to sales data on a daily basis. Royalty Statements came every six months, and were reporting sales for the period ending about a year before!
Does checking you e-book sales constantly make you crazy? Then log off and go write more books--because multiple books do lead to more sales. I had high numbers when I attended an sf convention and passed out book marks. I sold paperbacks there too, but there was a good spike in e-book sales for the same period. I've never done a free book promotion, ever.
On average I sell between 100 and 150 per day. Right now it's been bumped up to 250 to 300 because I just released the second book in a trilogy and it's one of my more popular ones.
I have twelve books, one is a novella and is permafree and the rest are all priced according to my genre and their length. The biggest way I've found to keep sales up is by, not surprisingly, writing more books. If I can average a book every three months or so then that makes a huge difference in my daily sales.
As a complete data junkie, I just couldn't imagine coping with such little information! More importantly, though, authors using the KDP platform are largely self-publishing, and are therefore publisher/marketer as well as author. Self-published authors do need to consciously decide how much effort to put into marketing vs actual writing (even if the conscious decision is to not spend time on the former and only concentrate on the latter). Although I have a background in marketing, I still find it hard to get the balance right myself!