Thanks Robert! Believe me - no one was more surprised than I when I realized I could make a living from writing. It's a real blessing to make money doing what you love most. After years of being rejected by traditional publishing and working jobs that were decent but didn't "float my boat", I hope I never forget how lucky I am to be earning a living from writing.
Thanks Marcy. The rankings for my books range from the 1,500's (the newest release) to mid 67,000's. They fluctuate, obviously, and tend to be a bit better when I have a new release but I figure if I can stay above the 100,000 mark in rankings, I'm doing alright.
Until I put the new release out, this was a super slow summer for me as well. But I just started self-publishing at the end of the summer last year so I really wasn't sure if this was typical for summer or not. If I hadn't put out a new release, pretty sure I would have been over 100,000 by the end of this month.
I am a newbie as well, I published my first UF book in May. I sold 20 a day, with .7 borrows. My sales are rather low this month, 9 a day with 14 borrows a day (I really hope the royalties are the same as KOLL ) . My marketing is limited to social media, IG and Facebook. I have a Twitter account but I rarely tweet, maybe once a week. There are several book lovers Facebook pages that will allow authors to promote their books. I've posted on a couple of them and sold several books because of it. I know this because they commented on my page and/or sent me a message. My book was reviewed by several bloggers that submitted their review on GR and Amazon, and of course their blog, I think that help boost sales as well.
Although I may not be the "best" person to talk on this matter, as I only published my first book several months ago, I can say that I have experienced this myself several times after free promotions. I was steadily selling about 5 copies of a certain book daily before one of my free promotions, and on the day of my promotion, I got hundreds of downloads, and even received several positive reviews. Yet, sad to say, the next day I was entirely disappointed by my sales number - just 1 measly sale! But after several weeks, the sales of said book picked back up, and I'm selling about 7 - 10 copies daily.
I think that the sudden drop in sales immediately after a Free Promo Period can be attributed to one of two reasons:
Many of your potential buyers downloaded the book on the day of the Promo Period, which obviously, would lead to a large decrease in sales over the next several days. If your book is in a popular enough genre, then there is not much of a reason to worry about this, especially if you receive a good amount of reviews on the time of the Promo Period. Eventually, sales should pick back up, and will hopefully exceed the amount that you were getting before the Promo Period.
Reason Two Most of your potential buyers downloaded your book on the day of the Promo Period, which would lead to a large decrease in sales both now, and in the long term. This is different from reason one, since reason one is based on a popular category, where you can afford to give away books. In contrast, by giving away books in a tiny, unpopular genre, then you may be setting your book up for failure. If your book is in a very small genre, with not many readers, then perhaps you should not even bother with a Promo Period, as many of your potential buyers would get it on the day of its promotion, leaving you with an even smaller audience to sell your books to.
Overall, promotional periods can be a great way to maximize your exposure, and may prove to be very beneficial when used correctly. Nevertheless, sometimes they can damage your sales too, and as such, they should be used wisely. Again, I am a newbie to Kindle Publishing, so take my words with a grain of salt. Thought my input might be helpful.
ALan wrote: Most of your potential buyers downloaded your book on the day of the Promo Period, which would lead to a large decrease in sales both now, and in the long term.
I have to disagree. You said you had hundreds of downloads in the free promotion period? There are millions of readers out there. I had 17,000 downloads of Black Book in 24 hours when it was free, the next few days saw sales of 80+ copies. There's a simpler reason for reduced downloads after a promotion. When it switches back to 'paid' it's no longer featured in the 'free' charts and has to start again from the bottom of the paid ones.
But the other potentially good thing about having few thousands free books downloaded, if you have 1 or 2 other books in sale of course, is that some of the people who have read your free book and enjoyed it, might simply buy one of your other novels. I always though free promotions were made for that, not so much to increase sales of the free books once the promotion has ended.
So you have a series of books with the same hero/heroin, you set a free promotion for number 1, hoping to sell number 2 and 3
Im fairly new to the self-publishing scene, with two books on amazon for the past 7 weeks. First two weeks I sold 300+, then it jumped to 100-150 sales per day for roughly two more weeks, and now its dwindled down to 50 sales a day. I did notice though my borrows increased as my sales went down. correlation? also reviews and star rating might affect sales, but this early on its too hard to judge whether sales will fall or eventually rise. maybe its a seasonal thing.
I have one book up that I published on KDP back in the beginning of May. I think I have a total of... 5 sales?
I didn't do anything in terms of marketing. I didn't have a facebook or twitter or anything to post it to, and I had a terrible cover. Recently I have a (in my opinion at least) much better cover, and recently started a blog. Here's hoping it will increase exposure but I'm not getting my hopes up.