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Thread: Unclear about the 'impressions' on Amazon's advertising


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jeanetteraleigh

Posts: 2,460
Registered: 05/30/11
Re: Unclear about the 'impressions' on Amazon's advertising
Posted: Nov 13, 2016 2:52 PM   in response to: Tyan Wyss-Lockner in response to: Tyan Wyss-Lockner
 
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I believe an impression is when a browser is open and the "ad" is there. Where this gets really difficult is that some people use Ad Blocker software. Not sure what it does with Amazon ads, but it for sure will remove ads from other sites, so an "impression" might show even when the person isn't looking. That's why it's better to pay for clicks than impressions when planning ads (although I'm sure people have done both with success)
jeanetteraleigh

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Registered: 05/30/11
Re: Unclear about the 'impressions' on Amazon's advertising
Posted: Nov 13, 2016 2:55 PM   in response to: jeanetteraleigh in response to: jeanetteraleigh
 
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Oh, for detail page, I think I can answer this. I'm running an ad on a Book 2 of a pen-named series. Book 1 is free. People who click and then go to book 1 show up as a "Detail Page Click" . The other ad I run for a different book that is the first in the series never gets Detail Page Click information.
nikki broadwell

Posts: 1
Registered: 12/04/12
Re: Unclear about the 'impressions' on Amazon's advertising
Posted: Nov 8, 2017 6:56 AM   in response to: Tyan Wyss-Lockner in response to: Tyan Wyss-Lockner
 
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impressions, I think, is how many times it comes in front of people...but I could be wrong. It does take a while so don't give up.
E.M.J. HARDING

Posts: 37
Registered: 02/19/13
Re: Unclear about the 'impressions' on Amazon's advertising
Posted: Nov 9, 2017 3:40 AM   in response to: nikki broadwell in response to: nikki broadwell
 
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But what's happening when you run an ad but after a month there are no impressions logged, so certainly no clicks.

What's going wrong?
Joseph M Erhardt

Posts: 4,461
Registered: 12/21/15
Re: Unclear about the 'impressions' on Amazon's advertising
Posted: Nov 9, 2017 5:02 AM   in response to: E.M.J. HARDING in response to: E.M.J. HARDING
 
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E.M.J. HARDING wrote:
But what's happening when you run an ad but after a month there are no impressions logged, so certainly no clicks.

What's going wrong?


Two possibilities, and the first one is the more likely:

1) The bid prices are currently inflated, because of $100 "click allowances" (to promote AMS) and because AMS recently gave out a bunch of click allowances to advertisers who were affected by a glitch on the AMS ad dashboard. Clicks that used to cost me 8 cents are now costing me in the 20's, and that's nuts. And, those "suggested" bid prices you see when you set up a campaign? I cut those by about 70%, to start, and only slowly bump up bids as needed. AMS ad campaigns are a long-term fiddling affair. Also, for some reason, I seem to get better impression counts when I opt for the "spread campaign evenly" option as opposed to the rush option, but others had have good results with the rush option.

2) Every once in a while an ad campaign gets "stuck." (We've had posts where people have reported that bids of $1 have garnered no impressions.) Ideas floating around the forum include the thought that perhaps the ad did not percolate through all the Amazon servers when it was originally established, and thus it will hardly ever see any exposure. To eliminate this possibility, go to your AMS ad dashboard, do the Copy at the far right of the ad listing, and submit as a new campaign. Once that is up and running--and only then--you can consider suspending or terminating your existing campaign. Multiple campaigns for the same title are permitted, and you can play with the ad text, etc., to see what works best. You don't get charged except for clicks, so it's no skin off your nose. Oh--and don't be put off by the display ad campaign "budget"--that's not really a budget and you are NOT committing to spending that much. That figure is only an extra "safety stop" in case your clicks go nuts.

Best of luck.
Thomas Korzenio...

Posts: 16
Registered: 04/06/17
Re: Unclear about the 'impressions' on Amazon's advertising
Posted: Nov 9, 2017 5:34 AM   in response to: Tyan Wyss-Lockner in response to: Tyan Wyss-Lockner
 
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Speaking from experience: I budgeted $300 for an ad campaign. Four months later, I had some 68-thousand impressions, 260 clicks and four sales. My total expense (before cancelling the campaign) was $129.82. The odd number is because I began the bidding at 25-cents, eventually bid up to three-dollars, and saw very little change. Maybe my book sucks, but one would think there'd be a better response.
E.M.J. HARDING

Posts: 37
Registered: 02/19/13
Re: Unclear about the 'impressions' on Amazon's advertising
Posted: Nov 9, 2017 7:39 AM   in response to: Joseph M Erhardt in response to: Joseph M Erhardt
 
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Thanks Joseph. You´ve explained things very clearly. I knew nothing about ´clicks allowances´. I also didn´t realise that a campaign had to be tweaked and the bids juggled with.

I've just done precisely what you suggested in your second paragraph. I´ve made some changes vis-á-vis categories and I´ve increased the cost of the clicks. I'll keep an eye on how the campaign goes.

Again thanks. I do appreciate your advice.
C. Gold

Posts: 512
Registered: 02/17/15
Re: Unclear about the 'impressions' on Amazon's advertising
Posted: Nov 9, 2017 8:54 AM   in response to: Thomas Korzenio... in response to: Thomas Korzenio...
 
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If your book is in KU, you won't be able to tell if the AMS click led to a borrow, sadly :(
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