Hi! I'm wondering if anyone worries about the 7-day return policy. Many people read a novel in a few days after purchase. What prevents them from just getting a refund every time they read one? That way they get a free read and the author gets ripped off. Anyone worry about this besides me? I'm curious. Thanks!
I've never regarded it as a problem. Returns run 1-2 percent for me.
Conventional wisdom has it that Amazon stomps on people who return too many ebooks. And note that Amazon does know if you've read the book entire. A friend of mine returned a bunch by phoning customer support; he allowed it "wouldn't be fair" to credit her for the one she'd read all the way through but gave her credit for the other four.
I think it's natural to worry about it when you are new to Kindle as an author and see a return. You naturally wonder how far this can go. It's a legitimate concern in terms of successful marketing of a book.
Returns are a plague to me because of the type of thing I sell. I am in a different category than most book authors. I sell my own original crochet pattern designs which are doing phenomenally well on Kindle. Crafters like the ease of having their pattern in this form, rather on paper. But the big drawback is that they are easily copied, because they are only a few pages. Then unscrupulous buyers return the "book.". In my other sites that I sell I can state they are nonrefundable, but at Kindle they can be returned. So it is frustrating.
I think returns average under 2% for indie authors, which considering everything is a perfectly reasonable amount. Of course, it can vary from book to book - my book on the Beatles contains some fairly controversial opinions, so the return rate for that is higher than that (some American fans - no British ones - think I'm too harsh on Paul McCartney). But that's counterbalanced by the other ten titles I have which have had one return between them.
I think the money we 'lose' from returns is more than made up for by the money we make from people willing to take a chance on paying for books they've never heard of, knowing that if the book's utterly awful they can return it.
Here's what I think.
I've never returned a book.
Most companies do not accept returns on print books.
I would never expect to return a kindle book as acceptable or fair behavior.
I object to a refund policy on books. Print & kindle.
I think people returning books are buying them, reading them, and returning them. This is especially true of kindle book consumers.
While it may be attractive, to get people to buy books initially, I hope
Amazon-Kindle reconsiders the fiarness to them and to publisher-authors.
It is unfair to kindle-amazon and to the publisher-author. Kindle/Amazon has the download sample possibility. A return is unacceptable.
Since enrolling books on Kindle Select I am seeing more refunds. This makes me think buyers are playing tricks - buying, reading, and returning books. It is disappointing that people overspending, buying cheap and then returning is allowed by amazon. I object to it. It promotes lack of responsibility.
It seems like this issue always comes up. I asked a couple of months ago why the return time wasn't 24 hours, and everyone said "that's just the way it is". Maybe if enough of us address this concern to KDP management, they will change it. But, so far our concerns have not altered their policy.
And they probably won't, as Amazon customers seem pretty satisfied with having a week to return an ebook.
There are many people who don't immediately begin reading after purchase. Some people browse and buy, loading up their Kindles for vacation or whatever reason, and may not begin reading any new purchases for a few days.
Many of them would probably love to return a few of their ebook purchases after getting around to reading them, and can't because they've passed the 7 day limit.
Be glad it's not 30 days, like it is on other products. Or for that matter, a couple of months, like it is for book stores to return unsold copies.
There are no consumer protection laws for eBooks. B&N does not allow returns period. I believe there are a few problems on Amazon that should be addressed:
1. A customer gets a free look at up to 10% of the book before buying. That ought to be more than enough to satisfy them as to content, style and formatting BEFORE buying. A 24 hour return policy would be enough to take care of the legitimate mistaken purchases.
2. Lending library members sometimes buy, find out they could have borrowed it and then refund the book. Having a better method of alerting these members of their options might cut down on this.
3. I'm sure some have noticed that when uploading a book, the categories available to an author in no way match the categories customers use to search for books. That makes it difficult to precisely match to customers' searches, making for more mis-categorized books and unhappy customers who thought they were buying something else.
Amazon: Please have your programmers talk to each other once in awhile. I would like to see the EXACT same categories during the upload process as the customer sees when looking for books. Thanks
But hey, one can have a 20% return rate and whine about it or look at it as 80% satisfied readers. Amazon just needs to tighten things a bit to keep authors as happy as customers.